Hi everyone, it's ed from dashthis and today I
wanted to share with you a list of tools that should help you save time and have powerful
marketing strategies right now. Here are some tools to help you create digital marketing
campaigns to track them, to manage them, to promote your content, and to find new
opportunities. Let's dive in. Here are some social media marketing tools you can use right now
to save time and make sure you get the most out of your social media strategies. The first tool I
wanted to talk to you about is Canva. Particularly if you're a smaller business or a social media
manager, Canva is a really helpful tool. What does it do? Well, Canva helps you visualize content for
your social media. You can start with templates and use your images as well as stock photos. It's
super easy with Canva to create images for your posts, videos, or stories, and in all formats for
your different social media channels. There's a free plan that's great to start but if you need
more images and content as well as the option to schedule your posts directly from within
the tool, the pro option starts at about $150 for a year.
Now that you have beautiful posts and
stories and that they're ready to be published, you might need another type of tool; a social
media scheduling tool like Hootsuite. Hootsuite is a tool that helps you schedule your social
media posts in advance. Nowadays it's a must to have a scheduling tool like this in your
marketing toolbox. It can also help you with your social media listening by following all your
social media mentions, hashtags, and what's going on in your industry.
There's a free plan available
but you can only post on two different platforms. The professional plan starts at $50 a month and
includes 10 different social media platforms. There are multiple other scheduling tools
out there like buffer, loomly, agora pulse, sendable, and many others. All with different
features and price points, so make sure you do a little shopping before settling on one. Social
listening is just as important as your posts, so you need a tool to help you know what's being
said in your industry, and even more importantly, about you. Keyhole is a tool that uses hashtag
tracking to help your social listening. With it, you can access all direct and indirect mentions
of your brand like if you're tagged on a post for example. You can also track your brand
keywords and hashtags across social media, news articles, blogs, and forums.
keyhole's pricing isn't available online. They request to be contacted and offer custom pricing
according to your needs. If you have tried it and have an idea of their pricing, let me know in
the comments below. Email marketing is one of the best marketing strategies out there. Why? Organic
reach is around four times higher on email than on social media, it's incredible. Email generates $38
for every dollar spent. If you're doing the math, that's a 3800% Return on Investment, this makes
it one of the most effective options available for your marketing campaigns. But we all have
to start from somewhere, don't we? So which tool should you use for your email marketing? One
of the most popular tools out there is definitely Mailchimp. It's one of the OGs, it provides a
pretty simple interface enabling you to create email marketing campaigns super easily.
is an email marketing automated tool which means you can schedule emails and create automated
email sequences. There are multiple different templates available to help you get started but
you can always make them yours with your own graphic palette. Depending on the plan you choose,
there are multiple different features available to help you grow your audience from website creation,
transactional emails, forms, and surveys. You can start with a free plan that includes 2000 contact
and a limited number of features. If you want to really dive into email marketing though i would
recommend at least starting at the essential plan. It's about $10 a month but with this you get
email templates, A/B testing, custom branding, and support. We all know support is super
Another email marketing tool out there is campaign monitor. They offer services that are
quite similar to mailchimp. Campaign monitor is an automated email software that helps you create
email campaign from templates or from scratch while using a simple drag-and-drop interface. You
can segment your customer data by interest, age, location, and much more. This way you're able to
send a very personalized and very specific email to your audience and therefore gather better
The plan starts at $9 a month, it goes up to $1000 each month, and this depends
on the number of contacts you have, as well as the different features you may need. Last but
not least we've got Hubspot. Hubspot is a personal favorite of mine. It's not an email marketing
tool per se, it's more like a CRM with multiple different features, including email distribution.
Hubspot is a full platform of marketing, sales, customer service, and crm software, plus the
methodology resources and support, it's a complete tool set that you can use of course for your email
marketing, but also for your customer support, and way more.
Their email marketing platform works
pretty much like any other automated tool with campaigns templates, automated flows. and more.
You can start for free with limited features and limited contacts and you can go up to $4000 a
month depending on your needs. If you're trying to rank on search engines like Google you can't just
go around writing blogs and web pages hoping it'll work. You need multiple different SEO tools that
can help you find new opportunities, keywords, and track your progressions. Here are some of the
tools that you could use. Ahref is one of the most powerful SEO tools on the market. They have one
of the biggest backlink index, provide a ton of educational content, and use case study that you
can use to help your SEO strategy. It's one of the most actionable tools out there. Ahref is a pretty
complete SEO tool, it's usually used by marketers to analyze your website's links, keyword ranking,
and overall SEO performance. Ahref can help you with link building, keyword research, competitor
analysis, rank tracking, and site audits.
In other words, Ahref can help you rank higher on Google.
It's a great tool to use when doing your keyword research and trying to find new SEO opportunities.
The pricing goes from $100 a month up to $1000 depending on the features, the number of keywords,
domains, and websites you need. Basically the more data you need the pricier it'll get. Another SEO
tool that should help you create the perfect SEO strategy is Moz.
It's a very easy-to-use tool so
it's perfect for beginners and intermediate SEOs. Similar to Ahrefs, Moz is a popular all-in-one SEO
software. It includes features like link explorer, keyword explorer, and rank tracker. How much
does it cost? Between $100 and $600 a month depending on the number of campaigns, keyword
ranking, and page. Similarweb allows you to take a look at your competitor's SEO. Their free tool
of website analysis is quite awesome. You get a bunch of interesting data on your competitor's
website. From there, you can get a much better understanding of what's working for your
competition from a digital marketing standpoint. Similarweb is a tool that estimates the total
amount of traffic different website gets. With it you can see your competitors top traffic
sources and see their referencing sites. You can start with a free plan that includes five
result per metrics, one month of mobile data, and three months of web traffic data. If
you need more than that, you'll have to talk to a consultant to learn about their pricing.
you're looking for a very complete tool in SEO SEMrush shouldn't disappoint. They have a plethora
of tools available for all your SEO needs. SEMrush has a staggering 40 tools available for your SEO.
You can use it for your keyword research, on-page SEO, computer analysis, content marketing, local
SEO, and the list goes on. How much does it cost? Between $120 to $500 per month, it all depends on
the features but also the number of projects and keywords you need. Whitespark is a great local SEO
software and it's one of my favorites out there. It's a Canadian tool that helps you show up in
local searches, win new customers, and manage your local presence. Whitespark offers different tools,
they have a variety of SEO tools like local rank tracker, local citation finder, review checker,
and if you need them to do it for you, you can reach them and they're offering the services. They
have a free plan that includes limited searches, and limited features, but their other plans
starts at only $14 per month to $150. Content marketing can be quite time consuming, that's why
you need some tools to help you concentrate on the right content, find new ideas, and last but not
least, make sure your audience sees it.
So let's get into it. Zest is a content curation tool, it
can help you discover new blogs and promote your own. What you can find on zest is hundreds of new
content to share, read, and get inspired by. You can also search by keywords, tags, and topics so
it's quite easy to find what you're looking for. How much does it cost? Well, Zest is offering
its content product for free, it's offering a tab and you can download it quite easily. Quuu is
a hand-curated content tool that's powered by AI. You can discover and share content quite easily
with it. Quuu offers a feature to share content amongst your industry, you simply create a post
and it can get you across multiple social media pages.
You can also add an RSS feed for it
to be completely automated. For the content curation tool, you can access a free version
or there are paying options from $5 to $15 a month. To promote your content, it's from $15 to
$750 dollars per month. It depends on the number of contents you want to promote as well as if you
choose the automated or manual option. Sparktoro is an audience research tool, it helps you find
relevant sources of influence that could help you raise awareness about your brand it is powerful
and yet super easy to use. They also provide a bunch of educational content about how to use the
tool and how to generate results with audience research. It's basically a search bar where
you enter what your audience likes, a hashtag, or what they usually put in their profile.
this, you're able to find out where they usually hang out, what website they go to, what social
media page they follow, what podcast they listen to, and much more. It's super actionable and
it's fairly new so it'll be interesting to see what feature they will be releasing, what
update they will be publishing. On top of that, it's made by the amazing Rand Fishkin, so
you can't go wrong with that one.
There's a free version that allows you to do 5 searches per
month, but there's also plans and they go from $38 up to $225 per month it all depends on the
number of research that you want to do. You have multiple different marketing strategies
from social media to SEO, PPC and way more, All of these campaigns they need to be
tracked closely so you know what's going on, what to keep doing, and what to change. That's why
you need a reporting tool. It's to help you track all of your efforts. But how do you choose
the right one for you? First, you need to know if what you need is a dashboard or a report.
Dashboards are like a glimpse of your campaigns, it's usually in real-time and it's basically
like the dashboard of your car. You can see your current speed, the level of gas, current
gas consumption, etc. For a digital marketing dashboard, it's pretty much the same.
see how many people clicked on your posts so far, your current ROI, click-through rate, the traffic,
etc. A good example would be the real-time report in google analytics this is where you can see
how many people are currently on your website. Reports are a bit different, it's similar data but
it's presented as an overview of a given period so this would be the monthly report you send
your client so that they can see how many sales they got, how much traffic, how well your campaign
have performed. You can rely on reports to analyze your data and come up with a new plan for your
business or for your clients. A good example of reports would be dashthis's monthly reports.
A BI tool is a business intelligence tool, it's very data-driven, it has lots of different
capabilities. You can analyze your data under every single angle, create a complex and complete
report, filled with exactly what you need. However it's a little complicated for most marketers and
usually marketing campaigns don't need that level of data analysis.
So the learning curve and time
you'll spend trying to create the perfect tool for your business might not be well spent
with a BI tool if your needs are simpler. If you're looking for a BI tool you can definitely
use Power BI or Tableau which are a great examples of powerful BI tools. A reporting tool on the
other end it's more of a data visualization tool, and it's made to present your result in an easy
to understand way without having to do any of the heavy lifting.
It's not made to be super custom
it's made to be simple and have all the data you need without being overwhelmed. And of course
you can use dashthis for your reporting needs, it's super easy, you get tons of preset templates
from the get-go, and everything is automated. You need to choose whichever tools work best for you,
for your campaigns and for your needs. Do you have a marketing tool we didn't put in the list? Let
us know and we might create another video with even more amazing tools for marketers. In the
meantime have a great day and happy reporting!.