Social Media Analytics: How to Measure Social Marketing Success for Your Business

hello everybody Denise Keniston here and in this video we're gonna talk about how you can measure your social marketing success for your business alright well you've set up your social media accounts you been posting content and engaging your fans and followers well now you want to know if what you're doing is actually working every social media platform has its own insights or analytics to help its users measure the success of their campaigns today i'll give you an overview of each one in this video number one Facebook Insights you can still optimize your reach as much as possible by using facebook insight to get insights go to your page and you'll see insights at the top of the page once you click on insights you'll have the option of looking at reach benchmark for engagement go to reach and look for the biggest spike in the graph these suppose you've made that have the farthest reach these should be reshared or replicated the goal is to consistently produce contact with the highest possible reach number two Twitter analytics will show you how engaging your tweets event over the past 28 days it will allow you to monitor and compare retweet mention and Link clicks and the number of times a tweet has been seen click on an individual tweet and you will see how many times any links embedded in it were clicked on how many people saw it and how many retweet or favorite it got Instagram analytics one of the most awesome features of Instagram analytics is that it will show you the most popular days and times for your particular audience of followers you can also view your followers demographics post impression and more you'll also want to be sure to look at your top post so you know what types of pictures are popular with your people number four Pinterest analytics you'll be able to see which of your boards and pin are the most popular the most repin and the most common interests of your viewers which include other people boards that you're following as well as what businesses you're also following you can also get advice on how to get more impressions clicks and saves see that wasn't that hard but hold on just in case you didn't take that all and we've created a free infographic that will take you step-by-step through the process all you have to do is click the link below in description filling your email and i'll send you this easy step-by-step formula for your social media marketing success building a significant following on social media take some time and dedication but it is that rocket science almost anyone can learn how to do it now that you've learned about some of the basic ways to use analytics on social media you can consistently tweak and customize your content to better serve your audience but enough of that for now don't forget download my infographic and get on your way to social media success and also don't forget to subscribe to my youtube channel for more house videos structural videos and to really cool stuff with the next video for break up on online marketing success and look while you're at it why don't you hop on over and check out my facebook page for some inspiration and behind-the-scenes pictures and video and while you're at it i would love it if he would visit my website ok after all that folks i will see you in the next video

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