Social Media Management for Beginners: How to Organize Your Days

Hey there I'm Latasha. And this is social media
management for beginners. If you're wondering how I know how to do
this stuff, I used to work as a social media manager at a fortune 500 staffing
company at an automotive company. I've worked at nonprofits agencies and
I've been an entrepreneur for the past. Several years and have done my own
stunts and run my own social media as well as worked as a marketing
strategist, content creator and social media manager for tons of other brands. So have a little bit of experience
and I'm here to share it with you. If you're new here, I do have a social
media management for beginners' playlist. If you wanna dive deeper. And this week is the social
media management for beginners take over on this channel. So be sure to come back on Wednesday
and Friday for a couple of additional videos, social media manager.

Do a lot, there are a lot of different
tasks that can fall under the social media management kind of role, if you will. Now, the thing that I'll say is no
two social media managers days are gonna look exactly the same and
no two social media management. Roles are probably gonna be
responsible for the same thing. It totally depends on if you're
working for a large organization. If you're working for a small
organization, if you're working as a freelancer, if you're working in
house, if you're working at an agency. So the first thing that you need to do
is just assemble a list of all of the tasks that you are responsible for. And if you are working for yourself
and you're a freelancer, you will be defining a lot of these in your proposal. You'll be telling your prospective client,
Hey, these are the things that I wanna do.

Do you wanna create the content? Do you wanna write the captions? Do you wanna submit for approval? What do you wanna do? You can figure all that out. I have other videos that talk about how
to figure out what you wanna do so you can check those out for more on that. So start with that one
big list from there. I want you to separate that list
into daily tasks and weekly tasks. So there are things that just have to be
done on social media every single day. Some of those might include checking the
social media inbox, responding to comment. Doing outbound engagement, which means
scrolling your client's feeds or your own feeds and liking, commenting,
engaging with other people in your industry, maybe influencers or aligning
brands, clients, things like that.

Publishing content, creating
content if you're doing it daily. So these are all things that you
might have in your daily category, and then do the same thing for weekly. A few examples of weekly tasks that
social media managers are probably gonna be responsible for are maybe auditing
profiles to make sure that any of your brand photos and links and bios and
things like that are all up to date. I recommend pulling a report for
yourself at least, but you may also be submitting this to your
client, analyzing your success. If you are a freelancer, you might
have to slot in time to actually do your own bookkeeping balance. Books, maybe meeting with your team. You may also be prospecting. You wanna write in time to
prospect and look for new clients again, if you are self-employed. So now you have your two lists. Next thing you're gonna wanna do is assign
a priority level to each of those tasks. Some of these things might be kinda like
nice to do, but aren't fully necessary. For example.

Changing a Facebook banner
image to align with the season. You know, maybe you have a fall banner,
a winter banner, things like that. Like is that crucial to the
business and how I determine whether or not it is critical? Whether or not it is super important
is if it impacts revenue directly. So of course, if I need to turn off
Facebook ads to make sure I don't keep spending the client's money. Well, that is gonna be a high
priority item, but if it's just something that's like brand, or
that can be done, you know, a couple days late, nobody's gonna get hurt.

Usually nobody will know. Let's be honest, then that
might be a lower priority item. You also wanna put anything
that is time based. Onto your calendar. So for example, maybe you and your
client have a standing Friday meeting where you discuss the report and
discuss the upcoming content calendar. Friday's at noon, let's say so you
need to make sure that you're pulling that report by Thursday, end of day
or Friday morning at the latest. So you kind of already know what your
Friday or Thursday evening is gonna look like, depending on when you wanna. Then it's really kind of up to you. Most of the businesses that I've
worked for in house didn't really care when I got stuff done. As long as I was meeting deadlines.

pexels photo 4308102

And of course, as a freelancer, you
are in total control of your schedule. So I recommend planning
around when you work best. You know, there are certain times of day
that I just feel like I'm more creative. Times are usually in the
morning or later at night. So I might choose to write my captions
and all of my copywriting stuff in the morning or later on in the day. I'm also not great at focusing
first thing in the morning. I kind of feel like I just
wanna like seize the day and activate all of my senses and I
don't wanna be tied to my desk. So I like to do some of that more boring. admin type stuff in the afternoon. Maybe start around lunchtime or a little
after lunch, have my second cup of coffee and just like sit at my desk for a
little bit, but that's really up to you. It totally depends on your
body's natural rhythms. Like what you like to do, where you
live, all of that kind of stuff.

You'll also wanna pay
attention to sunlight. If you are responsible for
creating content, you'll probably start to get to know your area. You know, what you like best,
what you think looks best for the product or the people that you
are recording in terms of light. I really actually prefer to record
later in the evening when the light's a little bit more blue, that's just
my preference, but you know, you'll figure out what you like best. So I use Google calendar to assign
time blocks to each of these different tasks and I'll make them recurring.

If I know, okay, Monday mornings,
I'm gonna be working on captions. Tuesday afternoons, I'm gonna
be creating content and so on. Otherwise I'll just do it week by week. If those things change, which a lot of
the times they do change quite a bit, just because our schedules can be kind of all
over the place, depending on campaigns and time of year and all of that.

Now this last tip is totally optional,
but I really, really recommend it. I recommend assigning one
day a week, if you can. Maybe it's half a day. Maybe it's a couple hour time block,
whatever you can swing, but assign a time block to work as your CEO day. I call it a CEO day because it's basically
when I get all of my stuff in order, meaning I'm doing all my admin stuff. I'm paying my contractors. I am perhaps. Getting on the phone with
a lawyer or an accountant. If I need to, I am analyzing my own
personal reports so that I know which decisions to make for the business in the
weeks to come having a day set aside for this where you don't take meetings, you
close your calendar to anyone who wants to book you on those days is so, so helpful.

I just have an ongoing note on my computer
and on my phone when something like that comes up, oh, I gotta pay this person. Oh, gotta call my lawyer. I just know. Cool on Friday. I have the time to be able to do that. And one last tip, if you are a
freelancer is to always be prospecting. If you're booked up with clients, it can
feel like I don't really need to prospect. I don't need to be sending in pitches. I don't need to be connecting with people
on LinkedIn or sending in proposals on Upwork or anything like that. But I'm telling you, having people who are
kind of active in the hopper, if you will. Always comes in handy. Whenever I do get to a point where
I do want or need a new client. So just set aside some time
for prospecting activities. Even if you're booked and busy, this
might be one hour a week, or it could be done during half of your CEO day.

Whatever makes sense for you given
the position that you are in. All right. So that's it. I have a freebie for you. If you. And be sure to come back on Wednesday
and Friday for a new episode in this series, I hope it was helpful. And I'll see you then. Bye..

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