Good day everyone, this is Zaid Shahin;
and in this video I will illustrate for you what is social media marketing & what are
the social media marketing types, as well I will discuss the right elements you need to
have when creating your social media calendar, and why it is important to create one.
Whether you have an actual store or an online store, you need to know that your customers
spend a long time on social media platforms daily, so following up with them & adapting
should be on your top priorities, otherwise you will be experiencing drawbacks
in both your client’s overall reach & revenue. Social media is your preventing shield
from the drawbacks mentioned above.
So, what is social media marketing? Social
media marketing is the process of promoting your content, yourself, or your business, in order
to build your customer’s trust and eventually to impower your digital reputation & to escalate
your sales volume, all this will happen only when you start being consumer centric, social media
marketing has 2 main objectives which embodied in attracting potential & existing customers & in
increasing sales volume.
In order to complete the social media marketing definition, we
need to pinpoint the 2 main types of it, social media marketing & Social media advertising:
A) Social media marketing (is a long-term Investment): which focuses on increasing follower,
driving more organic traffic on the platform, building the trust with your clients &
eventually transferring all this into sales. B) Social media advertising (is a short-term
Investment): which focuses on getting Infront of new wider audience to introduce them
to your products, services or offers which will lead eventually to generate extra revenue.
Setting your objectives & goals is a fundamental step before diving in, so you need to decide
whether your business is considered B2B or B2C as this will help you to select the right
social media networks for your business. Leveraging only 1 or 2 networks is
strongly recommended for beginners.
No doubt that online marketing has helped lots
of businesses and individuals during the past 2 decades, it changed the marketing
forms, reduced the marketing costs, increased the customers engagement, and eventually
enhanced marketing efficiency as it gives us the privilege of selecting targeted customers
based on age, gender, location & much more.
Coming to the second part, how to master the
social media marketing on your selected network? You need to fully understand the below
point or skills in order to have a solid knowledge of your selected networks:
1) Creating & making posts: your post is the first thing to attract your
potential clients before even knowing you. 2) Scheduling your posts: this a very
important point, as the more you are active the more possibility clients will notice you.
3) Understanding what type of posts work better for your selected network: whiter it’s a text,
a photo, a video, or any other type of posts. 4) Analyzing the insights, the
channel growth & the metrics. 5) Understanding the network audience, as
every network has a different audience. 6) Strategizing in what ways you can
attract more audience on the network. 7) Managing the network page and all
the client’s interaction & engagement. Even though social media marketing
has more tasks and skills, but you need to improve these skills at least to
get the best result out of your chosen networks.
After structuring your social media marketing
goals, you need to pinpoint both your targeted client’s geographic locations and your key
competitors’ activities, only then you can choose which social media channels you will be leveraging
more for your start-up stage, as being on every social media channel requires lots of effort,
time & dedication, as well get yourself familiar and educate yourself with the platform analytics.
By not starting with your goals & strategy then you will be creating the best recipe of failure.
Every platform has its own culture, tools & targeted client’s category, with that
said, you need to set a monthly calendar for your marketing activities for all the
social media channels you are using in order to keep track of your performance & the
client’s feedback, it is strongly suggested to have it in excel sheet format so you can
edit it, amend it and follow up with it. Your calendar must contain the below 8 sections or
columns at least to be considered as a reference: A) The date of your post.
B) The channel or the platform name (whether it’s Facebook, Instagram, Twitter…etc.).
C) The type of your post: is it Branding, Competition, engaging, event, news, tactical…etc.
D) The format of your post is it a text, a photo, a video, or any other post form.
E) Post text: just copy your content and past it in this section, so you have
all the needed information in 1 place. F) Link ULR: if you are providing
a link to further content. G) Hashtags: the appropriate
hashtags you have used. H) In this last point or column, you need
to add the comment and feedback column, and make sure you always update it with
all clients’ feedback and comments. Applying the informative social media
marketing calendar to your business will help you: to have a holistic view of the
overall performance, to understand the actuals, to know which posts perform better in term of
impressions and clicks, to create a solid & an accurate database reference & last to choose
the right channels to complement your content.
You cannot set on the sideline just watching
& not interacting with the digital world just because you consider yourself an old
fashion, or traditional or if you don’t feel like learning new things.
Having all that being
said, let us state 7 facts to highlight the importance & the uniqueness of the social
media marketing before wrapping up this video: 1) Social media marketing is
becoming more and more important, and it’s not going anywhere anytime soon.
2) Over than 2 billion monthly active users are on social media daily, which means
that over than quarter the earth population are on social media on daily bases.
3) The study shows that social media users stay one the internet between 3 to 4 hours a
day which represent 25% of their awaken time. 4) Social media has made it easier to reach for
the selected target audience than ever before. 5) Social media marketing is way
cheaper than traditional marketing. 6) Social media marketing is more efficient
and engaging compared to traditional marketing. 7) Social media marketing is more consumer
centric than any other form of marketing.
This is Zaid Shahin and I hope you like my video,
if you like it, please give it a thumb’s up and leave a comment in the comment section below, also
subscribe to my channel and hit the notification button so you do miss my new videos.
See you in my next video.