Hello international students I'm Jenny social
media ambassador and today I'm very excited because I am here with Steph to talk about
the Strategic Marketing Communication program at Conestoga College. Can you please introduce what
is the Strategic Marketing Communication program and what is so unique about it? Strategic Marketing
Communications well all three words in that title were very consciously and deliberately chosen.
Strategic thinking is a key quality that they will develop in the program. The ability to see things
holistically the beginning the middle and the end. In other words what we're really trying to
do in the program is help students understand the consequences and the impact that the
communications choices that they make can have on the business on the target
market and upon society as a whole. So, from that perspective, I think that
we do have a fairly unique outlook. One of our mantras is people are everything and
people are everything when we think of marketing it's a business, but who are we marketing to we're marketing to people, and therefore knowing,
understanding, liking and appreciating people is really the center of what we're trying to
help our students understand as they learn.
What are the top reasons for international
students to choose this program? Wow! That's a that's a fantastic question. So, one of the
things that we have noticed over the years is that the program attracts students from many
parts of the world but also from a huge variety of learning backgrounds, they want to broaden their
skill base so they have an understanding of how to really connect with people.
Exchanging ideas and thinking and seeing things from different people's perspectives
doesn't get much more exciting than that really..