social media makes a huge difference in your marketing strategy it is undoubtedly the most popular way to advertise your brand according to we are social 3.48 billion people all around the world are active on social media this number is growing fast as well so what's the importance of social media marketing today we're gonna break down the benefits of using social media for marketing so here we go [Music] hello everyone i am shara from the finger today i'm gonna talk about 10 benefits of social media marketing increase brand awareness since you will be face to face with a broad range of consumers your brand name will be out there in other words with almost everyone using social media you can use social media for marketing your brand to a bigger audience decrease advertising budget social media marketing is certainly cheaper than renting a billboard in a crowded city or advertising on television it is also time efficient according to hubspot 84 of marketers were able to generate increased traffic with as little as six hours spent on social media per week this makes social media a cost and time efficient way to get results increase website traffic social media posts are an important way to drive traffic to your website for example you can share content from your website or blog on social media as a sure way to bring traffic to your website social media also has the unique ability to create conversations you can take part in these conversations with your customers this is a great way to increase your visibility get attention and show your expertise to your potential customers of course you will have to include your website and blog addresses in your social media profiles boost sales today there are a lot of people who use social media platforms like pinterest and instagram to choose a certain product with good advertising and marketing you can get a comfortable boost in your sales there are also countless affiliate marketing options both for brands and content creators don't forget that today almost every large brand uses social media to its benefit improve customer satisfaction social media platforms are a great way to connect with your customers when you interact with customers on a one-to-one basis on internet this creates loyal customers in today's market customers want unique responses and not just automatically generated answers from your company improve brand loyalty brand loyalty and customer satisfaction go hand to hand with that being said brand loyalty is an important tool that you have to use hearing your brand from family and friends play a huge role when your customers decide to buy something by interacting with your customers you will be able to build up trust and get loyal customers go viral one of the best things that can happen to your brand on social media is your content can go in viral we have seen a lot of viral content and internet celebrities in the last few years a good example of this would be the tv response of some of the larger brands going viral today is a bit random though it is good to remember you can go viral with a good strategy on social media platforms you will be able to follow trends and post accordingly in no time keep an eye on competition you know that everyone is on social media today this includes not only your customers but also your competitors as well it is a great tool if you want to see what your competitors are up to you can track mentions of your competitors and see their weak points you can then address these on social media to gain new customers monitoring your competitors also means you will be able to see when they release a new product start a new campaign become a leader in your field posting well written content on your social media accounts is a great way to become a leading brand you will be able to show your expertise while advertising your products social media sites are huge so it's naturally easier to get more exposure in today's social media you can share your opinions much easier and get a huge response get better search engine rankings although social media use doesn't directly increase search engine rankings it is evident brands using social media get pushed further up in the search results being able to rank higher will result in your website being shown first on search engines and this will surely generate more traffic to your website if your search engine rankings are not enough for your needs and your page isn't shown on the first page you should think about optimizing your seo all right that's it for today if you liked this video or learned anything please leave a comment and hit the subscribe button if you need more information about this content you can check out the description box and go to dotfinger.com thanks for watching and have a wonderful day [Music]
