hi welcome to our youtube channel in this video we will learn about digital marketing so let's start what is digital marketing the term digital marketing refers to the use of digital channels to market products and services in order to reach consumers this type of marketing involves the use of websites mobile devices social media search engines and other similar channels digital marketing became popular with the advent of the internet in the 1990s digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior companies often combine traditional and digital marketing techniques in their strategies types of digital marketing there are as many specializations within digital marketing as there are ways of interacting using digital media here are a few key examples one search engine optimization search engine optimization or seo is technically a marketing tool rather than a form of marketing in itself the balance defines it as the art and science of making web pages attractive to search engines two content marketing seo is a major factor in content marketing a strategy based on the distribution of relevant and valuable content to a target audience 3.
Social media marketing social media marketing means driving traffic and brand awareness by engaging people in discussion online the most popular platforms for social media marketing or facebook twitter and instagram with linkedin and youtube not far behind 4. pay-per-click marketing pay-per-click or ppc is posting an ad on a platform and paying every time someone clicks on it 5. affiliate marketing affiliate marketing lets someone make money by promoting another person's business you could be either the promoter or the business who works with the promoter but the process is the same in either case 6. native advertising native advertising is marketing in disguise its goal is to blend in with its surrounding content so that it's less blatantly obvious as advertising 7. marketing automation marketing automation uses software to power digital marketing campaigns improving the efficiency and relevance of advertising and the last is email marketing the concept of email marketing is simple you send a promotional message and hope that your prospect clicks on it however the execution is much more complex first of all you have to make sure that your emails are wanted thanks for watching the video subscribe our channel and stay connected with us for more interesting videos