How can you become a social media manager with
no experience? So if you're watching this you're probably a really creative person, right, who really
wants to take advantage of the online world with remote working. You understand, with marketing
online and with social media, you could really take advantage of that and you would really be
great so you're wondering how you can get started? In this video, I'm going to help you by giving you
different tips; different examples from what I did, as well as from other people, who have been
social media managers for years. So usually the credentials that companies would ask for would be
having a degree in marketing or communication or something to that effect but you can get past that
and I'm gonna show you how because there are many people right now who are social media managers
who didn't even get a degree in these fields but they really like it and they've done really
well in this area. So you can definitely do it and get started and it does take work it takes
effort but what does not? So here are the skills you definitely want to take advantage of even if
you don't have a degree or if you haven't been formally trained.
Well you definitely want
to be someone who is creative. Someone who understands research and analysis because this is
very important in order to come up with a great strategy for your client. You definitely want
to be someone who understands communication and maybe copywriting. So definitely writing
words in order to draw the attention of people and being able to pay attention to detail so
that whatever you're posting is done well and excellent and doesn't have a lot of mistake
because people will see it but how can you show people that you have these skills if
you haven't necessarily worked in this area? Now a great thing that you can do is to have a
portfolio like a social media portfolio and yes you can have this without having managed a client
before. What you can think of is like how have you managed your own pro um profiles and you can show
more authority if you've managed other people's profiles. Now here's what you have to do or one
idea that is great. Can you offer your services to a friend or someone who you know is starting a
business? So you can offer to manage their profile for at least three months, for free.
This is
going to help you and help them. Help you to get experience as well as your portfolio up and
running. So definitely, when you start, have the beginning. So take pictures of the beginning of,
well, before you started. So their profiles as well as analytics. So you want to start with showing, or
seeing, how engaged everyone was with their profile and then at the end of these three months
definitely getting more evidence as to what you've done and even, maybe, take different pictures
or screenshots every month so you can show the building progress. Now you can do this for
one friend or two.
However you want to start. Now after you've done this, how do you get your
first client? Network and maybe you can offer a discount for maybe three months and then after
that you start with your regular prices because you do want to get to a place where you are paid
fairly but just to start this is what you're doing to build yourself to build the foundation.
So you may have to step back, be humble, and lose a little bit so that you can build in the
end but this is what you're gonna do in order to gain experience, right, and yes of course you
can go out there and apply for these jobs maybe showing the experience you've had
from different jobs in a different field like taking out the relevant skills in order
to show what you can do and you can definitely get offers this way but I also suggest to just
get in there, get into the gutter and do the work so that people can see what you have done and what
you have to offer how you've helped other people and how you can do it for them.
Now, I also want
you to think about your credentials and your background. Do you have experience in a different
field? Right. So for me, my background is that I studied Dental Surgery so I have experience with
that. That actually helps me because if I want to to manage an account for a dental office, I know
all the terms. I know what's needed and then I can flip it into marketing in order to draw people
to the office. So, if you have experience in a different field, you are so valuable. So if
you've studied law, if you studied the sciences the expertise, the knowledge that you have in
these areas would be really helpful for maybe profiles or companies that are working in these
areas. So you can definitely use this. Just use things to build yourself. So, there are two things
I'm talking about here, just to break it down. You offer your services maybe for free or at a
really discounted rate in order to start getting your clients together and definitely start telling
people that this is something you're offering. Maybe you want to do it with your first three
clients.
So you've already started to get to your first client and you are building your expertise
or, you can build your resume in a way that you take the relevant skills for the company and put
them together in a way that really looks good and well presented to show that you would be excellent
in this area. Yes you may not have had the practical experience yet but you're able to do it
because you know what you need to do. So you can be doing these things simultaneously. Depending
on where you want to work. If you want to do freelancing or to work for a company. Another thing
I would suggest is to definitely start getting the word out there like this is something that you're
offering. Start building your own social media profiles to show that this is something you're
doing.
Maybe you can create posts that teach people about social media and how to manage their own
accounts, so they can see that this is something you're doing as well. With different groups, or
online, you can actually start offering help. So, for instance, if people have questions that
are about social media, start giving your advice and tips so they can see you being the expert in
this area and since you're offering value, once you start asking for clients, because it's good for you
to actually do that, then they'll see that before you've provided value so they can definitely see
that you're someone good in this area and you're not just coming out of the blue. You get what
I'm saying? Relationships really work nowadays so you have to start building the relationship
and these will take time. It's just necessary so I would suggest, you know, do these things and get
started today because it's not too late. Being like on social media and being a management..
Manager
is so important nowadays for many companies and so many companies are starting to realize
how important it is to get their social media up and running because this is where many people
are congregating today. Like there are many people online and if they can get themselves in front
of these people, like the right audience, then it can help their business a lot. So many people are
becoming more aware of how important it is to have a social media manager or even a team specifically
set aside to manage the social media marketing or digital marketing and such.
So there will be jobs
and more jobs available. So get started today in what you can do to build your expertise. After
you've done this, after you've gotten your first clients or your first few clients, now you need to
start scaling or it's something you can do where you start getting multiple clients. Now, of course,
you know as a beginner you just have to just get things done but eventually things become easier
where people start knowing your name or they start referring you to others. Maybe you can even ask
the clients that you get in the future to refer you or to give testimonials. Definitely ask for
testimonials, by the way. So now you can scale and start getting more clients to the point where you
actually have enough clients to, to build your, your business to actually have a good enough income
especially if this is something you want to do full-time or on the side but still sustainable. So
start where you are but definitely think about the future and where you want to be and how you can
get there, you know.
So another great thing for you to do in order to start getting clients or to
build relationships with people is to have your email list. So you can watch this video to start
knowing how to build your own email list from the start and why it is important for your business. I
look forward to seeing you soon have a great day.