– It's time for you to make some money. In this video, we'll break down how you can get in the
digital marketing field with little to no experience, different digital marketing
jobs that are available for you right now, and how much money you
can make while you do it. I'm Tory and this is How to
Get a Job in Digital Marketing. As always, if you like what you hear and you wanna hear more, subscribe, like, and comment to hear more. Because today is all about
navigating that job market, click the link below to
check out 22 job templates. It includes free resume
and cover letter templates created by HubSpot. In the last 30 years, the rise of the internet, smart phones, and deep data has completely changed the ways companies market and promote their products and services, and in the process created a lot of new digital marketing careers.
Marketing and promotional
campaigns are essential to almost every company. That's why marketing
jobs are so hot right now and available at all
kinds of organizations, from large firms, to startups, small businesses, to nonprofits. Now I'm gonna show you some of the best digital marketing jobs and their salary ranges. Remember, HubSpot has academy courses that you can use to learn
some of the very skills for and get certified in the
jobs I'm about to mention. I'll tell you more about
that on tip number three a little later on in the video. Social media marketer. Social media marketer's
responsibilities include managing a company's
social media presence, monitoring online engagement, creating content for
social media channels, and staying up-to-date on all of the latest social media trends. This position requires excellent verbal and digital communication skills, creativity, and proficiency
in all major social channels. SEO specialist. An SEO specialist is
responsible for improving how a website appears in
search engine result pages. They do this by conducting
keyword research, making technical SEO recommendations, and analyzing or applying metrics on website and keyword performance.
If you're looking to work in SEO, you need to be able to
understand analytics, read and apply website
and search analytics, and have a overall general knowledge of search engine trends. Email marketer. The responsibilities of
an email marketer include creating emails that
recipients not only open but also engage with, increasing revenue and sales,
segmenting email lists, and reading and analyzing
data to optimize promotions and open rates.
Content marketer. A content marketer is
responsible for strategizing and executing content
creation and delivery, tracking metrics that
influence content strategy, and often managing a team of writers, designers, and strategists. Graphic designer. A graphic designer is
responsible for creating any visuals used in marketing
materials or campaigns, both print and digital. Conversion rate optimization specialist. If you're a CRO marketer, you can expect to handle auditing content to measure effectiveness in ROI, influencing content
creation to ensure impact, and using this data to optimize
for improved performance. To see a detailed description
of any of the jobs I just mentioned, please
check out our blog on "The Ultimate Guide to Marketing Jobs." Now that we've seen some of those jobs, let's talk about what it
takes to actually get 'em. (light music continues) – Our software's the worst. – Have you heard of HubSpot? See, most CRMs are a
cobbled together mess, but HubSpot is easy to adopt
and actually looks gorgeous. – I think I love our new CRM. – Our software is the best. – [Narrator] HubSpot, Grow Better. – One, figure out what
type of role you want.
Sounds simple, but a lotta
people just jump right into applying to jobs without
this very important step. Make a list of what you'd
like to do in your role. What type of vibe are you looking for? You can say things like, "I like writing and telling stories." "I like research." "I like working with analytics to help me create better content." "I really enjoy working with a team." By giving some thought early on, you can find out which lane you fit into and that's gonna be really
important for our next step.
Step number two, get some proof. Create an IG page, a
website, a series of videos. Be in the space that you're applying for. If you're applying to be
a social media manager, manage some content on social media. This will give you a
chance to show growth, along with the strategies
that you used to get there. This job that you're watching
me perform right now, it came to me in part
because I had years worth of successful video
content creation experience on my own social media page, and I could break down
the strategies that I used to get there. Start a channel, make a
blog, invest in your Twitter. These simple steps will help you stand out from the crowd of marketing applicants and hopefully skyrocket your chances of actually landing the job. Three, get a certification. A certification is what you receive when you complete a
course in a desired field.
It shows that you know what you're doing and that you're a student of the game. Getting certified in digital marketing is the embodiment of that statement. There are lots and lots of
courses and online classes that will teach you the ins
and outs of digital marketing, but as always, we have you covered with the very, very best in the game. Click the link below to check out our free digital marketing certification course.
We're talking lessons on
digital marketing fundamentals, building a content creation framework, and how to find an SEO
strategy that fits your goals. It's a perfect introduction
to digital marketing for newbies and a great way to upscale your digital marketing expertise if you're already a veteran. Four, make sure your resume
and cover letter are on point. Nearly one quarter, that's
24%, of hiring managers spend less than 30 seconds
looking at a resume, which means if yours
isn't formatted correctly, you're going to be missed by
a lot of very important eyes. But again, click the link below and you won't have to
worry about that statistic. It will give you free cover
letter and resume templates and we also included some
resignation templates to make sure that you
don't burn any bridges on your way out, if you have to leave. Number five, Google yourself. I'm serious, type in your
name and see what pops up. 34% of employers say social media sites have helped them decide whether or not to shortlist their applicants for a specific position or not.
As you search and apply to jobs, you have to make sure
your digital presence is a good reflection for
your potential employer. Review your LinkedIn, Twitter, and other social media
channels to make sure that they all promote the same message and self-image that you're
actually trying to portray. Apply, apply, apply. Apply, apply, apply, apply, apply. Go to a site like LinkedIn,
Glassdoor, Indeed, or SimplyHired and type in
some of the keywords related to the field that you're interested in.
From what we were
discussing a little earlier in this very video, we can put in words like writing, editing, content creation, research, et cetera. Type those keywords and
add jobs or hiring after to get more direct results. You might get lucky and find a
job that you're interested in and a post from that
hiring manager on LinkedIn.
Try making a connection with them and send them a note on why
you're the best candidate for that role. This might give you a leg
up on the competition. Listen, the world is becoming
more and more digital and the time has never been better to get into this industry, but be warned. There are so many different
roles available now that you can no longer
just apply to an agency or a company without being very strategic about the position that
interests you the most. As always, if you like what you heard and you wanna hear more,
subscribe, like, and comment to hear more. Until next time, bye bye. Free resumes and cover, it, ah. And have general knowledge
of search engine.
(mumbling).