How To Start a YouTube Channel 2022: Beginner’s Guide to Growing from 0 Subscribers

– Welcome to the YouTube
Influence Challenge. I am so fired up for this session. We're going to be talking
about how to start and grow a successful
YouTube channel this year. And I want you to imagine that, would it be possible even after 12 months to get a silver play button? I believe actually it would be possible with the right strategies,
the right implementation, and in this session, I'm
going to be breaking down our seven-step system
for how to really grow a successful YouTube channel this year. And so if you are fired
up for this session, smash the like button, and we're going to get right into this. And we're going to talk about four tips for starting YouTube, right? The key to making your channel
stand out and get views, how to start making money, we're going to talk about
connecting with the right audience and not a lot of people
are actually talking about how to actually make deep connections and bonds with your audience.

And I'm going to be revealing
that towards the end of this deep dive training and
talk about my seven-R system. And so if you're fired up,
let's lock, let's load, and we're going to get right into this. And here's the opportunity
with YouTube right now because one of your questions
might be, Matt is a too late? It's a new year. Oh, YouTube is crowded. You do so many people on YouTube. But the truth is, more than
half of people on Earth now are on social media. How crazy is that? Not more than half of the
people on the internet, half of humans are on social media. So is there rising
competition and saturation? Yeah, and we're going to talk
about strategies to beat that. But there's also a rising audience. And after the pandemic really shaped and impacted the entire world, adult social media consumption doubled, people spending time online
and spending time on YouTube is on a rapid increase.

It accelerated the adoption
of digital platforms more than ever before. So it is imperative, I
believe, that you go all in on YouTube right now. You know, there's over 2
billion monthly active users on YouTube right now. And I was recently in a Clubhouse room which has kind of a new app
listening to like Logan Paul and Mr. B's talk about
the future of YouTube. And he said, I think
YouTube is going to grow unfathomably big over the
next five to 10 years. So you might ask like, is it
too late to start YouTube? Well sure, YouTube is
reaching its maturity. Sure, there has been an
evolution on YouTube, of course, but at the same time, YouTube
is growing unfathomably big over the next five to 10 years. So today's a great day to start because if you put in the work today, then you'll be able to make a difference over the next two years, three years, four years, five years. And I think that's an
important mindset to have because YouTube is a
marathon and not a sprint. And then this is one of
my favorite articles.

Signalfire just did a deep
dive on the creator economy. And it revealed that there are
50 million content creators right now that are serious
about content creation. That's not just YouTube, there's TikTok, there's Instagram,
there's other platforms, Facebook creators, Twitch,
but YouTube in my opinion is one of the most strategic,
one of the most impactful, so you can change lives, but also make a great
living in the process. But listen to this quote,
the creator economy being a content creator, maybe leveraging YouTube to
grow an existing business, to build a personal brand,
to become a thought leader, to eventually write a book
and blow your book up. Listen to this, YouTube
or content creators are the fastest growing
small business type. Yes, isn't that crazy? This is the fastest
growing small business type and this is no longer a pipe dream.

It's now a practical reality. And so I hope you're pumped about YouTube and we're going to be
breaking down strategies that you can apply. And this is actually a part of our YouTube Influence Challenge. And so thank you for being
a part of this challenge. If you're in the group, if you happen to be watching on YouTube, share this out, you know, let me know, where are you watching
this live training from, or even on the replay in the comments and use #GrowWithVideo to
wherever you share on social so I can connect with you. And hey, tag me on Instagram
@SeanCannell rhymes with YouTube channel
@SeanCannell, tag me on stories. Shout me out with like a
Grow With Video hashtag and tag me do maybe like
a little Instagram story, I'll be able to share
and connect with you.

Maybe you got a question about YouTube. I would love to help. And so if you also haven't
heard about this challenge yet, and you're watching, we're just putting this first stream out on our Think Media YouTube channel. Go to and
you can register for free where we're going to be going
deep into 12 free sessions about starting and growing a high impact and high profit YouTube channel this year. So hey, hope you're ready. You're locked and loaded
because here we go. We're going to talk
about doing this first, how to start and grow a
successful YouTube channel. And let me know, have you already started? How many videos do you have posted so far? Have you not started your channel yet? Maybe you're unsure of what
niche you want us to… That's session two. We're going to talk about
how to really niche down, get clear on the kind of YouTube channel that will not just be
related to your strengths, your personality, that's session two. But have you started yet? And even if you have
started, do you need a boost? Because sometimes if we don't start right, or we don't necessarily start with a plan, then it can be challenging
to really get traction.

So no matter who you are and
where you are in your journey, you're going to love the
training that is coming up next. In this session, we're going
to talk about four tips for starting right. The key to making your channel stand out which is huge right now. How to start making money right away and how to connect with
the right audience. And if we're just
meeting, my name is again, Sean Cannell and our
mission here at Think Media is to help people build their influence with online video and social media. I'm a new dad, I've got a son. His named Sean Bradley Cannell
named after the Irish name of my dad and my wife's dad's first name. And that's my wife, Sonia,
we live in Las Vegas, wrote a book called "YouTube Secrets." And it's the number one
bestselling YouTube strategy book in the world, it's been listed in Forbes, and you may have seen
our channel, Think Media, which is a team of content
creators that we post five videos a week on.

So definitely subscribe,
if you're new there. Think Media has grown
and we are a team of, we've got a video
podcast, podcasts, videos, we've got training
courses, coaching programs, all kinds of different things
to help you reach your goals faster when it comes to
online video and YouTube. Also have a side project
with my friend Benji called Video Influencers, and have grown multiple YouTube channels to a a hundred thousand,
a million subscribers, just got another silver play
button on the way right now from another channel. And I'm most proud of though, the people we've been able
to help, our students. Some of which have grown
from literally zero before being exposed to our channel and our content and have got
their silver play button. And here's the thing, let me know, is that one of your goals? Is to get the silver play button. And I also think that what's amazing is you don't necessarily
need one of these.

You know, I think about
Tania, one of our students who has 70,000 subscribers, not a hundred thousand,
no silver play button, but 70,000 subscribers, she
has a seven figure business. That means a million dollar business. So there's so many
different opportunities. There's different business
bottles, different approaches. And even like my friend Pat
talks about having super fans. And so there, this is
what I'm most proud of, and this is our goal. We're on a mission of 10,000 people create a full-time living
doing what they love, while making a difference in
the world with online video. And, you know, it's crazy for
me because I think about today like getting to connect with you and hitting silver play
buttons and gold play buttons. And this is where I grew up though. Like I didn't grow up in Hollywood. I didn't grow up with
connections in the media industry or, you know, anything like that.

I am a small town kid, college dropout. This is Arlington Washington. And I grew up climbing trees. Yeah, I grew up, I remember
when there wasn't the internet and I don't know about you, like legit. Like I remember it was
like any NES come on, N64 Mario Kart 64, who's up
for a speed run, you know? I remember all of that kind of stuff and it's crazy to come from
a small town, but to realize that by shooting videos in my bedroom, by having a vision, by having a mission, and by refusing to quit, that YouTube can actually
turn dreams into reality. And I started shooting video
for my church back in 2003. That's kind of when I
first got into video, I was like an intern and some
other interns with me there.

And I know about balling on a budget. If you feel like I just don't
have the resources, listen, it's not about your resources, it's about your resourcefulness, right? That's green-screen fabric
that was stitched together by a lady in our church. That was our green screen. Look at those yellow
home depot lights, right? Those were the lights that we used. And we were just using whatever
we could to create videos and trying to get 1% better
before we were uploading too. I mean, these weren't even
playing on YouTube yet. 2003, YouTube didn't even exist yet.

But then over the years, I
started to create more content. I was waiting tables at Red Robin. I worked at red Robin for 10 years, started making videos for my church. And the first YouTube
channel I ever started was in 2007 for my church. And eventually, I actually
got the confidence to post a video on my
Sean Cannell channel. I started a channel. I punched fear in the
face, I pressed record, and this was the result. This was 2010 back when
Think Media started, check out this first video. All right, so this is, I guess
the first Sean Thinks Vlog and I'm going to try to
vlog every single day, mainly so I can remember
what I'm even doing and what's going on. 'Cause I just feel like I have a lot that I'm thinking about and I figured, hey, why not share it? And if you find something
interesting, that's awesome.

Now this is definitely as real as it gets. So I'm not going to try to
be energetic or entertaining. Though, maybe sometimes I will. But anyways… Wow, right? Like you want some tips for
growing a YouTube this year, two strategies. Try to be energetic and
try to be entertaining. So that was like my first video, right? And what's actually crazy was
I did have more confidence on camera when I was just
in front of the 16 kids that were in our small youth
ministry in our small town. But man, when I put myself
out there on the internet, I like kind of froze up. Like, listen dog, I'm not
going to try to be energetic or entertaining.

And maybe you feel that way, maybe you feel fear or just nervousness or now what are people
going to think about me? What of the people from high school? What are my parents gonna think about me? My friend Catherine was just talking about a YouTube teacher. She was talking about
how she didn't even want to use her name and her
YouTube channel name 'cause she didn't want her
friends or family to see it. And what I've learned is that, there is so many great
things waiting for you on the other side of fear, and on the journey outside
of your comfort zone. At some point you have to
leave your comfort zone and here's the deal, your first videos are going
to be your worst video. This video was terrible.

This video didn't like grow the channel, but I'm so proud of it
because I just started, I started messy, which brings us to the
first tip of our four tips. And it's actually got to
start before you're ready. Like, I wasn't ready yet. I didn't have everything
that I needed yet. I didn't have all the answers yet.

And you're going to learn
a lot of the answers in this challenge. We're going to go through 12 sessions but you really do have to
start before you're ready. You have to punch fear in the face, punch perfectionism in the
face, and press record. And it makes me actually think
of Joey, Doctor Eye Health, back before pandemic, we had an event called
Grow With Video Live. We do that event every year. This year it's a virtual event, and he actually came to our
event and this is his channel, which is almost a 300,000
subscribers, okay? And he actually found our
channel, Think Media in 2018, and he started to study our videos and he posted his first
video in July of 2018.

No experience on cameras,
no experience in editing, no experience in marketing,
grew about 2000 subscribers, and then continued to follow those tips. And eventually he actually
joined one of our programs called Video Ranking Academy, and today is basically,
he's one of the people from our michies generating
multiple thousands of dollars still wants to practice, but could leave his job if he wanted. So he kind of stays a
few days at the clinic and he's built full-time freedom
with his YouTube channel, almost 300,000 subscribers. In fact, this picture that you
saw, that's Joey right there. You know, got his silver play button. But I think what I love about his story is he started before he was ready. He started terrified. He's like, shoot, I don't
know how to use a camera. I don't know how to get on camera. You got to just start. You got to start messy. You got to start
poop-your-pants-scared, right? Like sweaty armpits, like
just getting on camera and pressing record.

Tip number two then is you
got to commit to the journey. Okay, because number one, you start, I started, I wasn't going to
be energetic or entertaining but I also committed. I was like, I'm going to
do this YouTube thing. And whether I can get a video up a week, or a video up a month, I'm
just going to keep going and I'm going to keep falling forward. Sometimes you win, sometimes you learn. I'm just gonna keep learning lessons but I'm really going to
commit to this journey. And I've learned that
if you want to crush it on YouTube in 2021,
commitment is the foundation of great accomplishments. Like really committing to it. And what I've learned
that holds people back, if I can call you out a little bit, is that we like say we have a goal of building a YouTube channel, we say we have a dream of
building a YouTube channel, but we just kind of like dabble on it.

We just kind of like, we
don't really commit to it. See, I have a dream of being
Brad Pitt "Fight Club" ripped, and if you know that
scene, you know that movie, like just cut up packs,
eight pack chiseled. Like I am telling you, and I'm saying, that that is one of my goals, is to be Brad Pitt "Fight Club" ripped. But I'll be honest with you. I'm really not committed to it. I mean, if I'm honest,
like, 'cause I'm not like, I'm not doing the workouts
necessary for that. Sure, here and there, I'm
doing some weight training with some kettlebells twice a month. It's not enough to actually
achieve those results. Can we agree that if we're
really going to accomplish something great, we have to commit.

And there's a mindset shift
that I need you to make right now, to shift from
dabbling to dominating. Like legit, I can not just
going to dabble at this and listen, if YouTube is just a hobby, then at least be honest with yourself, that you're just kind of
playing around and having fun. But if you want to start and grow a successful YouTube channel, it does not happen without commitment. And it kinda makes me think of, what's your favorite HGTV show? Is it "Flip or Flop"? Is it "Love it or List it"? "Home Town", "House Hunters
International", right? You know, what's one
of your favorite shows? For me, it's "Fixer Upper".

I mean, who doesn't like
Chip and Joanna Gaines? You know what I'm saying? Like, amazing. And so I think about my favorite show. And when I think about this, I think about the power of commitment. If you've ever seen one of
these shows, "Fixer Upper", they're like, okay, our budget 300K, sweet look at this really cool deal. It's 250K, awesome. Buy it, get it under
contract, buy the house, now we got 50K for renovations, amazing. This is going to be such a great deal. And then, the way like
before commercial break, it's like, so we started
demo today, (indistinct), oh my gosh, the roof
wasn't structured, right? We're going to have to
retract the whole roof.

There's black mold in
one of the bathrooms. Holy crap, oh shoot, that's
going to be expensive. What, there's a crack in the foundation, the inspector didn't notice? You know what I mean? And next thing you know, they're like, fricking renovations are
going to cost us 75,000. We're under budget now. Oh no, commercial break, you got to keep watching later, right? Like every show, like
it's the arc of you commit to a certain budget, but
then you end up finding there's going to be challenges
and problems along the way. You know, YouTube is,
it's not unlike YouTube. You just commit that you
commit that you commit knowing that of course there's
going to be uncertainty and there's going to be
things that potentially derail you along the way. But you just say, I'm
going to keep getting up. I'm going to keep getting back at it. So a question I want you to write down, is to actually evaluate like, what is this going to cost you? Like, what is this going to cost you? Because there's really, we
don't achieve great things without paying a legitimate price.

It's the law of sacrifice. Before success, before
greatness, comes sacrifice. So what I mean is like are
you willing to sacrifice some entertainment? Are you willing to sacrifice some PS5? You're like, I wish I had a PS5. You're like dog, I'm a gaming channel. That is my YouTube channel. Well, in that case, then
you should be grinding. But listen, like, what are
you willing to sacrifice? Of course not your
family or not, but like, what are you willing to say, man, this year I'm going to like
stop doing these things, so I can focus on my YouTube channel. What are you willing to invest? What's it gonna cost you? Like, there is something, what's cool is, this is the fastest growing
small business type. And so it's not like you
have to lease an office, hire a bunch of employees to run it from 9:00 to 5:00 every day. But there's a cost. At some point you can
start with your smartphone, but like investing in
software, investing in gear, investing in coaching,
investing in leveling up, like what's it going to cost you? And are you willing to pay the price? It actually kind of reminds me of the famous like Bible verse
that recorded Jesus saying, "Before you build a tower, don't you estimate the
cost to complete it? Otherwise you'd lay the foundation.

You might not be able to finish. And the neighbors would
ridicule you saying, look, you started to build but
you couldn't finish." And here's the deal. There's no shame in
starting a YouTube channel and deciding it's maybe not right for you. But I think that not enough
people count the cost because whenever I talk about YouTube, and the talk about the
chance to make money in the chance to make an impact, I'm not ever trying to
suggest that it's easy. It takes work. But if you work smart
with the right strategies, and you're willing to pay the price, you can have remarkable
things happen in your life, business and your YouTube channel.

So really count the cost, but
also see the possibilities. Because there's something
about catching a vision too, and being bold about
your goals with YouTube. What are your goals? Man, I want to get that
silver play button. Man, I want to impact those people. I can see the day when I'm getting emails from lives that were
changed with my content. I can see the day when I
get to work with that brand I want to work with, Disney or Tesla. I can see the day where I get
to actually be able to work from home and spend time with my kids, or have more freedom so I can
snowboard, or so I can travel, or so that I can write
the book I want to write. I can see the possibilities,
this isn't pie in the sky, this is real practical visioneering. Count the cost, but see the possibilities. And so when I say commit, number two, you got to commit to
getting uncomfortable.

And at the foundation of this seven-day YouTube
Influence Challenge, I need you to commit to
getting uncomfortable. Every single day, there's
going to be a challenge. We're going to challenge
you to do something and I want you to commit to doing it. And it might make you uncomfortable because it's going to help you grow. Commit to learning new things. Like you're going to probably
have to unlearn some stuff and you definitely need
to learn some new things if you're going to win on YouTube. Commit to doing whatever it takes. And commit to paying the price. These are the ingredients friend, that I believe are necessary
to win on YouTube in 2021. Learning new things,
doing whatever it takes, paying the price, like Dave
Ramsey is famous for saying, "Live today like no one else, so later in life you can
live like no one else." There is something
about a sacrifice season to set you up for that future vision.

So commit to the process. Tip number three, and lean in right now because we're about to get crazy tactical, is start with the end in mind. Start with the end in mind. Start with the end in mind. During this challenge,
you're going to learn my seven-step YouTube influence system, and here's why this is so important. Sun Tzu, the famous
Military General said this, "Strategy without tactics is
the slowest route to victory. But tactics without strategy
is the noise before defeat." What does that mean? Like, wow, what a quote. Listen, a lot of people,
and listen friend, this is why people lose on YouTube. They're just so tactic-focused. Well, what if I just
get my thumbnail, right? That's important.

But if you're not doing tactics like getting your thumbnail right in the context of an overall strategy, it's just a one-off tactic. It's the slowest route to victory, if you even reach victory. Oh, if I could just do
some hack with the tags, if I could just do some hack
with my thumbnail on my title, if I could just do
something a little trick or some little hack. Hey friend, we got lists of tactics. They're important, but if it's
void of an actual strategy, it's the slowest route to victory. Alternatively, tactics without strategy is the noise before defeat. So strategy comes first,
tactics come second. And that's what this is all about, okay? These seven steps are a complete strategy. This has been tested
over the last five years, it's been refined every year. We have over 4,000 students that are a part of our Video
Ranking Academy program that have gone through this,
and countless success stories. So it's a proven strategic framework and we're going to be breaking down the first step here right now,
which is reverse engineer. So like not only is it
important to know the steps, but you need to know the steps
in the right order, okay? So, number one is reverse engineer.

What does that mean? It means start with the end in mind. It means like before you press record, and I know I said start messy. And sometimes you gotta do
just post your first video but you want to actually
think things through. Like, what are you trying to build? What is the end goal of this? Who am I trying to reach? And I'm going to give you
some strategic questions right now, to help you
with reverse engineering.

Here's three areas you
want to reverse engineer, a great place to be taking notes and brainstorming and writing things down. And so here we go, the channel, like, what's the end goal of my channel? Each video. So you can actually go
through this process with your YouTube channel. You can go through these seven
steps with individual videos, and then you also want to
reverse engineer money. And again, the disclaimer there, is the purpose of this
YouTube Influence Challenge is so you can not just make a
difference but also a profit. I believe you need money for the mission. So I am not afraid to talk about how to build a real business
around your YouTube channel, to talk about money, to be
transparent with my numbers, because I know you need money
to send your kids to college. I know you need money
to pay your mortgage, to pay your rent. I know you need money, so you can eventually maybe hire people, invest in scaling your YouTube channel. I want to encourage you to
not be like weird or afraid or ashamed or awkward about money.

We need money for the mission. And I know you've got a mission, and I know you've got
things you want to do. So, and use this process
to reverse engineer this. So at the foundation, and
notice this step number one, this is how you start and grow
a YouTube channel this year. Let's reverse engineer your channel. You really want to answer the question, who is channel for? Now, go ahead and type
that in the comments. Who's your channel for? Oh, but let me challenge you. Well, Sean, my channel
is for everyone on Earth. I'm super funny. My content is for everybody. Like, everyone's going to love it. I just want to reach everybody. I've learned this, that if
you try and reach everybody, you end up reaching nobody. What if instead you said
my channel is for new moms that are trying to figure out a way to make extra income online in just a few hours a week? What if you said my channel
is for millennial couples that are trying to figure
out how to manage money and live on a budget,
and not kill each other over how they manage finances? 'Cause we're all raised
differently, can I get an Amen? Listen, who's the channel for,
who's this specific person? And I've learned, that
it's not the demographics that matter as much, which they do.

And that's like, so where do they live? How old are they? What gender are they? But it also is psychographics. It actually is like, how do they think? Kind of what are they into? What type of person are they? Are they somebody who is
into personal development and self-help and motivation type stuff? Are they somebody who is into their faith, and studying the Bible
and wanting to learn more about growing in a closer
relationship with God? Are they somebody who, who are they? Who is this channel for? Your clarity on this question is critical. And I've learned that the YouTube creator that understands the viewer best, wins. So to the degree with which you understand who you're creating content
for, it'll shape everything. The next question is, what
problem does this channel solve? Like, what problem does the channel solve? Did you know that
entrepreneurs are simply people who get paid for solving a problem? And your degree, you're paid in proportion to the degree of the problem you solve.

When you get employed at any kind of job, they hire you to solve a problem. I was hired at Red Robin, I washed dishes, I was the hostess, I was the bird. Did you know, there's a giant mannequin, like whatever you call the
mascot, the Red Robin mascot. I was in that thing. Yellow tights, giant red
poofy converse bird shoes, and the torso length
of the Red Robin mascot was not long enough for my
shoulders and my crotch area, so there was a compression
that was happening, that was very uncomfortable,
to say the least. And so I wasn't the bird for very long for fear that I wouldn't be
able to have kids in my future but I also waited tables
and I bused tables. And so listen, I was solving a problem by cleaning up tables,
taking care of guests, but listen, what problem does
your YouTube channel solve? And when this is clear in
the eyes of the viewer, and by the way, it might be entertainment, like but you should be
really clear on that.

Like, hey, it's pretty
important that people laugh because I'm a comedy channel. It's pretty important that
people learn something. It's pretty important that
people come with a problem and listen, write this down, a lot of times, your
title is making a promise, and then your video
delivers on that promise. How to not kill your succulents. Here's the problem. See, like, look at that, it's not too bad but these things are
dying, I'm watering them. I'm trying to keep this succulent alive, but it's actually been one
of the biggest challenges of my entire life, the
leaves are withering, there's like this white
stuff, growing all over it. And Melissa Caputo on the Think Media team is an expert in this, and I don't know why she doesn't share a wisdom with me. She has the power to solve a problem, but listen you can look
up a YouTube video, of like how to not kill your succulents. You'll see 300,000 views, 700,000 views, because the video solves a problem. Here's a huge one. How has this channel different? 2021 friend, how are you going
to be different this year? How's your channel going to be different? And then why should I subscribe? Funniest thing that I see people doing is, yo yo yo, welcome back to
my YouTube channel fam, yo, hit subscribe, subscribe
subscribe (indistinct).

Hit subscribe fam, listen, I'm here, and I'm so excited to
tell you about my day. I'm so pumped, you know,
I'm going to be dropping some cool content today. So if you're not subscribed,
you need to subscribe, and hit the like button 'cause
I'm fired up and I'm pumped. Listen, you would not
believe what happened to me over Christmas break. Okay dude, what are you talking about? I'm not trying to, like
be yourself, be you, but like not tell me to
subscribe, why should I subscribe? Like the reason you should
click subscribe on Think Media is because we share five videos a week that help you with the best
tips, strategies and tips, for growing your YouTube channel and building your influence
with online video, and tools, cameras, how to use the camera, microphones, lighting.

That's why you should subscribe. Now, you might not want to, but at least, you know what
the channel is all about. A compelling reason that is clear, as to why people should
subscribe to your channel. When you answer these questions clearly, screenshot it if you want,
then you will have more power and more strategy as
you grow your channel. You know, Think Media's tagline, The best TIPS and TOOLS
for building your influence with online video.

Now, if you're like,
well, all I want to do is actually be better, a
better cook in the kitchen, not the channel for you, right? Like all I want to do is figure out how to like not have
conflict or have more success when I'm dating. Also not the channel for you. Find a way to be different a
niche down, or have a specific, what this is called is
a value proposition. A specific value proposition
as to what the viewer is going to get and what
problem it's going to solve for the viewer. Here's some of our students
that I think are really clear and the problems solving.

Tracy Gold, Fashion
Tips for Women over 40. Remember like, who do you serve? Man, that's so clear. It's one gender. It's a specific problem, fashion tips. It's a specific age. Her cover is clear. I love it. This is Channa. He recently sent us. He just did like a 55, $60,000 a year. We remember when he was
just starting from scratch and he is doing home theater reviews. He is your source for
4K home theater reviews. Now stop, Think Media is a
tech channel, so is Channa. My opinion tech is a little too broad, but there's so much opportunity. Yeah, is there a competition? Sure, but think about the opportunity. I don't cover home theater tools. There's niches within niches,
we call it double niching. So it's not just, well,
yeah, I'm a tech channel. Well, let's go deeper than that though.

Like what's the specific thing? And he's realized that
this world is so big, receivers, speakers,
bookshelf speakers, amps, he's got all kinds of different things. He can cover brand deals. Thank people he's working with. The Smugglers Room. I love this, prop making,
costumes, and build videos. 3D printing, how to make a light saber, the Star Wars craft, all
kinds of different things. This is Tanya Aliza, I mentioned. Business tips, but really
specifically, excuse me, network marketing tips. And so she is at like 85,000 subscribers. But again, it's built a massive business because this is like the front end to a lot of other things she does online. Which is kind of a huge tip. What's the bigger business model when you're reverse engineering that your YouTube channel
is being built around? That's one of the massive opportunities.

Mary's Nest. Man, I love Mary. She's got like 300,000 subscribers
now, traditional cooking, for the modern pioneer. Bone broth, ferment,
sourdough, she's crushing it. And I remember when she started,
afraid to get on camera, didn't know how to title or
optimize a video or do tag, didn't know any of that stuff, but just punch fear in
the face and started. And the cool thing is
she's reverse engineered. She's really clear about
what our channel is. This is Nicole, Kids OT HELP. She's a kid's occupational therapist. And she has very clear
about helping new moms with tummy time, preparing
for baby with toddlers, their trimester tips, all kinds of things on
the journey of motherhood. Secondly, so you're reverse
engineering your channel. Secondly, you're reverse
engineering each video. So that's actually the power of this. As we go through this, over the next week is that you can do every, no, you should do every single one
of these steps on each video. And it's kind of at first like, it's like learning a new skill, like learning to ride a bike,
but eventually get used to it, you'll notice this is a system.

It keeps going in a circle, and then you start over
like chutes and ladders. This is the ladder to the
top of YouTube success, 2021. So you do this to each video, you get clear on your channel and then you start popping out videos and you literally should answer like, what's the goal of this video? Nobody answers this. Like it's crazy. I see people, it's why a lot of people don't break through on YouTube. They just create a video,
it doesn't have a goal. Is the goal to get subscribers? Is the goal because you've researched and seen that it's a trending topic? Is the goal to actually,
if you're a business owner, let somebody know more
about your business? Is the goal to actually go deep because some videos are meant
to make a deeper connection with the audience.

Some videos are maybe
meant to reach new people. A lot of times you can
correlate shorter videos for reaching new people, longer content for going
deeper with your community. So what's the goal of the
video I'm creating next? Who's this video for? Now, you already answered, Fashion Tips for Women over 40, right? But like who's this
video for specifically? Maybe it's for a specific
skin tone, you know? Best colors for darker skin tones. Best for summer. It could be like, who am I thinking about? And here's a powerful tip. Try to have even an individual in mind when you're creating a video. Sometimes my most powerful YouTube videos came from a conversation. I spent a lot of time, I've
done, intern at a church. I was a campus pastor
for awhile for a church, director of communications, and I would talk to a lot of people who were trying to figure out
how to do video production, live streaming, for Sunday church, they were streaming
online or record videos or do different video announcements.

pexels photo 4049876

And as I would be in a conversation, I would be having a
conversation with Brady, and he'd be like talking
about frustrations he had. And then I was like, oh wow, that's like helping me
understand one person, Brady. The video's for Brady, but turns out Brady represents
like really a group of people who are in similar situations. Man, how do I make my video look good? How do I solve this problem? In this case, church
tech in a specific niche that I used to be in. Like, and so you think about these things, who is like the one
person your video is for, that's kind of a picture of the
person you're trying to help and trying to reach.

And that'll help you even get
more views on your next video. What problem does this video solve? So Think Media, this video,
might, we just posted a video, Omar did, how to go live
with your smartphone. Or how to use your smartphone
for Zoom conferencing. Well, clearly it solves a problem. I don't have a webcam. I want better quality. I already have a smartphone. That's the problem that it solves. This video, how do you start and grow your YouTube channel in 2021 even if you're a beginner, and that's the problem that it solves. Tips on like how to
start, how to get clear, how to make a plan. So you think about one video is also kind of like one problem. This could help you. Break down your videos and it's
just like a smaller problem. How to not kill your succulents. That's a real video, you
can look it up later. There's like, it's an amazing video. I watched it. I didn't apply the tips clearly, because like this thing is,
I mean, it's doing all right, but like how to, what
problem does it solve? This will really help
you on a video level.

And then the third one, reverse engineer, the first R of the seven Rs, these are like three areas underneath it, is you also engineer money. Like how will my channel make money? Now, disclaimer is, I
actually really believe when you're starting YouTube,
influence comes first, income comes second. That you don't want to like
come out of the gate with this, like, I got to make money today. This hurts a lot of people. Like they try to, as soon
as they get 500 subscribers, 1000 subscribers, I got
to get a brand deal, I got to start like, and I
would recommend really focusing on building influence,
building your channel, getting views first, getting
into a rhythm things, and not if you will, trying
to monetize too early. But listen, at the same time, you would never start count
the cost of building a tower. You would never start a new business, you would never start a new
entrepreneurial endeavor without a plan. It's called a business plan. So even if you're like, well, a lot of startup founders do this. Like how's clubhouse going
to get money, monetize? They don't know.

They don't care. They have $10 million, I think $20 million of investment money, they're trying to get users first. They'll monetize later. It's kind of an interesting thing. But you don't want to like have no clue how you're going to do it. So what I'm encouraging
you is to have patients with monetization, but not to neglect the
strategy of your monetization. Like how does this connect? And in session two, we're
going to be talking about this in a powerful way with some nuances. So you're just wondering, like, if you have a tech
channel like Think Media, or like Channa who does
home theater reviews, affiliate marketing is an
amazing way to make money. And we'll talk more about
that in future sessions. But it's not as good in
some other situations.

Sometimes brand deals are best. Sometimes really YouTube views, in the personal finance niche, you get such high CPMs
or the real estate niche, which will define all these
terms over the challenge. You get such high CPMs
that just views alone might be enough to hit
your financial targets. But write a couple of questions down, not just how will my channel make money but can you write down
how much money you need? Like let's plan this year,
and set some targets. How much money would you need
to be able to quit your job? How much money would you need to be able to give your two weeks notice? You might go, I have no clue. Well then that's the step,
start figuring out a budget, start figuring out a
plan to reach your goals. And then I've found that sometimes when starting a YouTube
channel, and we're like, why doesn't my spouse or
my partner support me? Why don't people believe in? 'Cause they might actually not, because we haven't adequately explained or if we take personal responsibility, we haven't adequately planned
that this is a real thing.

Like I'm doing my research. This is the fastest growing
small business type. This is what I'm doing this year. I'm doing this in 2021 and 2022, that'll be the second phase. Of course, things will
change along the way. But like, these are the
ways I'll make money. This is the kind of money, like actually doing some real research and really making a plan. Like how's my channel going to make money? How will this video make money? So there's like the ideas of the channel. But one video might be
more related to like, if you're reviewing a product, well then, affiliate marketing makes sense. Not every video has to
review a product, of course. Then it might just be YouTube ads. If you are inviting
people to your Etsy shop, then it might be like
this particular video is to let people know that
I actually make stuff. Like how will this video make money? And then, what are the best
ways to make money in my niche? Huge question because once
we clarify your niche, we'll talk about that in session two, or maybe you already know what topic, what niche your channel's about.

Ask yourself what are the best ways to make money in my niche because it's really not one size fits all. You know, you might want pure influence and you already know you're
going to write eBooks. You've got an audio book
and you want book sales. You might be a professional speaker or want to start speaking, and speak at virtual events and whatnot. So your YouTube channel
is more about awareness. You might have coaching or consulting or an online course that you want. So there's different methods and we'll be breaking those
down more in the future, but make sure to screenshot this, because this will, this is
clarity at the foundational level of your channel and how
it's going to make money. Let me just give you one example. So this is my personal channel,
just my name, Sean Cannell.

And you could see that
it's about product reviews, life hacks, and video blogs, all right? And so, it's about product reviews. So here's an example of one video and it's called Greens Powder,
Organifi Green Juice Review. And so we're going to be
going deeper in this later but let me show you this. And this is kind of the
goal of this system. So if we go Best Greens Powder, we actually can see that this
particular video is right here and it has 178,000 views. Now mind you, this
video is four years old. Okay, and it's still
getting 0.5 views an hour. And this is a tool called Vid
IQ over here on the right, showing us that. And at 0.5 views an hour, that
means that every single day, this video gets in 24 hours, 12 views. So that's really crazy, right? Because number one, I made
this video four years ago. Okay, right? Number two, it's still getting views. And so it's getting a
little search traffic also probably suggested traffic. And this video, I just sat right where I'm recording this video but I pivoted to the side,
I'm using window light.

And I just describe this
product, which is a powder, you mix with water because I'm
like a biohacker health nerd into like all kinds of
weird supplements and stuff. And so this is something
I'm passionate about, a product I loved to use
when I was traveling a lot, just not traveling as much anymore, come on, you know how things, and we that'll maybe start
again one of these days. And so I just made a video. Now it's got 178,000 views, and it's earned about
$1,300 in YouTube ads. Again, this is reverse engineering money, but going into this video, I
understood affiliate marketing. So I linked to a specific product, which takes you to a sales page of Organifi Green Juice, all right? And this is my affiliate link up top here. So if you purchase this product and you could get like a subscription, so like 60 bucks a month, it's about $2 a day to get this kind of super food, whatever.

The way it works is, I
actually not only earn 30% on that sale, but if someone subscribes, I'd get continuity on the sale. So if they go, man, I love
this, just like Sean loves it. And so every single month
when they're billed, I get 30% from that sale continuity. So that's what continuity means. Can you see how powerful that is? So I made a video connected to something I was
passionate about my life. My friend Lewis told
me about this product. I find it. I tried it.

I researched, now I only
think affiliate marketing. I'm like, does this have
an affiliate program? It does. Let me make a video. Let me let people know about it. We'll talk about some of the strategy for of course title and
thumbnail and things like that for why it's getting
listen, 12 views every day and it's four years old. So this video is making
real passive income. This video is paying me today, even though it's work
I did four years ago. And this video is generated around $12,500 over the last four years.

So let me ask you, what would it be like to have two videos like
that working for you? What would it be like to have 10 videos like that working for you? It's the power and here's the thing, you're like, why don't have
a product review channel? It's not the only kind of
video you have to make. I make all kinds of different videos. They're not all connected,
but when it aligns, that's why you go through the framework. You go through the questions. You're like, oh, here's an idea I have. Here's also a great way to monetize it. Here's how the whole thing. And listen, you haven't
pressed record yet. I know that it's like, we
want to run out like a cowboy, guns blazing, like, all right, let's just start scraping some content. And there's some wisdom in that because it helps you break off fear.

It helps you just get some momentum going. But when you really get strategic,
making the right videos, posting them at the right
time, with the right thumbnail, with the right title, with the
right monetization strategies and you back it up with the right content, my friend, it's not too
late to start YouTube, you can crush you too this year just like so many people
in our community are doing. And so that is just one example. And this isn't even the
monetization session. We're going to go deep into that. Now I want encourage you
for those in the challenge, you saw our starter kit and
you may have picked it up, we had that special offer, and if you want details
about that we have that guide, 51
Moneymaking Video Ideas, okay? So if you want to actually go deeper, 51, that's not even all of them. Like there's actually so many
different ways to monetize. So sometimes we can become
so myopic because we think, oh I need a million views.

I got to get monetized. I need 1000 subscribers,
4,000 hours of watch time. That's my only way to make
YouTube full-time a reality, not even kind of true. There's so many different ways. That's just one of the
resources inside of there. And we'll post that in the
comments or the description if you want to learn more
about the YouTube starter kit But as we land the plane,
I want to remind you or tell you for the first time that, Sun Tzu, famous military
general told us this, "Every battle is won
before it's even fought." "Every battle is won
before it's even fought." So, this first R is reverse engineer. Start with the end in mind. And if you want to win
on YouTube this year, could it actually be,
this is a crazy concept, Like, are we living in like a tenant reversed
pincer right now, you know? Like are we living in the future? Are we seeing the future? And then coming backwards,
come on, Tenant fans.

Let me know. "Every battle is won
before it's even fought." How crazy that this silver playbook, could it be that you getting this, this isn't some like weird
manifesting in the future type, though it kinda is, right? Like I'm going to actually
work backwards from this, like the battle to get this is
won before the battle starts. Why? Strategy, reverse engineer. Start with the end in mind,
you have a right plan. It's too many people run out, guns blazing and suffer the consequences. "Every battle is won
before it's even fought." Final tip, is start before you're ready. Commit to the journey, get
clear and start with clarity and start with the end in mind. Tip four though, it start with why. Start with why.

And I've learned that
actually the most powerful way to build an audience on
YouTube and stand out, especially if you're like, man, it just feels more
competitive than ever. And that there's more
saturation than ever. Here's the secret. This is the secret. Are you ready? Buckle your seatbelt. Get the pen ready. Because we're going to get real here. The secret is this circle. In 2021, a lot of people
are going to start new YouTube channels, or
grow their existing channel. And they're going to focus on
what, what it is that you do? Like what does your channel do? Every entrepreneur, every business owner, every content creator, every influencer, every author, every thought leader needs to be able to answer this question. I help people build their
influence with YouTube. I help moms lose weight after pregnancy. I help, you know, I make people laugh. I teach people biblical truths. I review books and help leaders
find the best one for them.

I help people save money on their taxes. I help, I make burgers. I make coffee, it's just what you do. And where a lot of anxiety
comes from an angst, is where like, there's
everyone's doing everything. There's too many. All I see, all we can
see is the competition. All I can see is the competitors. All I can see is all these channels. All I can see is all these whats, and it seems like there's
somebody already doing what I want to do. I guarantee you, there is, there is. There's already somebody
doing what it is you do. Well then how do we stand out? How do we be different? I'm glad you asked. Because if you actually go deeper on this, the next level is how you do it. Do you want to stand out this year? The cool thing about how,
is people do the same whats but they do that in different ways.

So brainstorm, write this down. What makes you unique? Like if you remember
elementary school, right? And you were growing up, who
was your favorite teacher? Who's your favorite teacher
and why did you like them? A lot of people taught history. A lot of people taught math. A lot of people taught geography, but the person, your favorite teacher, it was how they taught it. I like it that they made
it easy to understand. I liked that they were kind of funny. I liked that they had a
really dry sense of humor and they laughed at their own jokes even though they weren't that funny. But it turned out that I
thought it was hilarious because your how is going to be different. That's your process. There's a lot of different
ways to make a YouTube video.

There's a lot of different
people say talking about tech, but their way of doing
it could be different. There's a lot of people talking
about personal development or leadership, but the how you do it, how you shoot your videos, how you show up in your
videos, your humor, your jokes, your personality, your
clothing, your background, your thing, like you have a
blank canvas of creativity to shape your how. Chick-fil-A gives me a
different level of experience. And it's their pleasure to bring me my spicy chicken sandwich and some Chick-fil-A sauce
with my waffle fries. It's there a pleasure to do that. And I might go to Dairy Queen. I got nothing but love for a Blizzard, but it's not anybody's pleasure usually, to bring me anything. They seem annoyed that I'm there because the how of the company culture, look they both have a chicken
sandwich, that's the what. Arguably the chicken sandwich might actually be close to the same. Heresy Sean, Chick-fil-A's
chicken is so much better. It could be that it's the how and it's the love wrapped
around the sandwich that actually makes it taste better.

But this isn't even the deepest level. This isn't the deepest level. To really stand out, as you get an edge, this isn't to say that she
can't have the right tactics. We're going to talk about
those or the right strategies. But if you're going to create depth and build a connection
and build an audience and build legacy and build
an empire on YouTube, it starts with why. It starts with why. What do I mean? Why are you doing what you do? So, man, when I think about
Chick-fil-A, there are known and sometimes it's
controversial for their values. When I think about Starbucks and my friend Becky
works there as a manager and she was telling me, it doesn't matter what the local laws are.

You can't sit inside of
any of the Starbucks stores because of their
sensitivity to the pandemic, and the perspective they have on what's happening across the nation. Regardless of local ordinances, there's a certain why
behind their motivation. There is a why behind the channel, when people share their why. And I want you to write this down.

People follow people with shared beliefs. And write this down. People connect with people
with similar values. The way to make your
leadership channel different, your ministry page different,
your comedy channel different, your gaming channel different, is to actually be you times
two and pour more of yourself, your personality, your
values, your beliefs into your content, because people follow
people with shared beliefs. People have different
worldviews, different…

So there's a lot of options. And this is what we have to acknowledge. There's a lot of options for
what and how, even in 2021. But why really makes a difference. And when you actually lock
in all three of these things, when you get clear on
your niche and your what, and we're going to go in,
don't miss session two, which is a little bit later today, we're going to get really
dialed in on your what, and you get really clear on your how and you kind of carve out
a proprietary process. But when you also get
super clear on your why, and listen, when you share your why and share your beliefs more,
people will connect with you, and it will be the difference between you just getting a view, and the difference between
you getting a subscriber, and a difference between
getting a super fan.

People will come by your channel, 'cause it's suggested in search. But a few will connect
with you as a super fan when you really share your
why and start with why. And as we land the plane on this session, personally, I committed
to going all in on YouTube during the hardest season of my life. And I don't know if you've heard my story, but in 2009, my wife almost died. That's my wife, Sonia. And you can see, we got
married super young. We got married at 21
and a few years later, she went to the Philippines
and got super sick, and doctors didn't know
what was happening. And she started to throw
up five to 10 times a day. The reason she has a feeding
tube in her nose there, is because she dropped to 82 pounds. And eventually they did that
to stabilize her weight.

And then they moved the
jejunum feeding tube into her stomach. And I will never forget the
night that that happened because I brought her
home from the surgery, from the hospital. And we started this process
and it was a real weird, in fact we had boxes of these cans of food and all these equipment, we hooked it, up so she could start
getting some nutrition to try to get her weight stabilized, and started the feeding,
the machines, (indistinct) it's like starting to like do the food. And she starts to panic and
she starts to freak out. And she starts to say, Sean,
I don't know what's happening. I'm all this. And I'm in all this pain. I feel like there's fire, I feel like something's
really, really wrong. And what we discovered was that they placed the jejunum tube wrong. And this food, this liquid was
filling up her body cavity. Which will suffocate your
organs and it'll kill you quick. So we turn it off and threw
her in her Honda Civic and drove and rushed
to Everett, Washington.

Everett, the city of
Everett to a hospital. And they got her stabilized,
put her in an ambulance, and I followed that ambulance down I five to Seattle, to
Virginia Mason Hospital just crying like panic, what's going to happen with my wife. And we got her there and
they got her stabilized and she was in the hospital for six days and they were doing surgery, they had to clean out all of her insides, and like sew her up. And eventually what we discovered was, she has a chronic illness
called gastroparesis and that's what causes you to
throw up at slow digestion. And today she has a pacemaker. But when I think about my why, and when I went all in
on YouTube, this was 2009 when my wife almost died,
I went all in on YouTube during the hardest season of my life.

And it wasn't just that we
had some people we trusted, stole money at our church
and that started to crumble. And we got crushed in the
real estate market of 2008 when the bubble burst, and we were young kids
trying to like eat top ramen, and not turn our baseboard heaters on to save on electric heating
because it's freaking expensive. And just our whole world
came falling down around us. But that's when a spark started for me. And that's when my why started for me. I had been doing YouTube
for my church since 2007. And I now was in this
situation by my wife's side for six days, wondering,
God, why is this happening? And what are we going to do? And I felt like I had this
option to either like get bitter or to like really make
a conscious decision that I'm going to fight and
I'm going to get better.

And I'm going to find a
way to level up and man up as a provider, as a man, as a leader, and I had been studying
and knowing YouTube, and I was like, man, this thing is real. I started, I read a book
called "Crush It" from Gary V. And I was like, okay,
there's affiliate money. And I didn't even know what to do though.

I mean, I didn't have the whole plan, I didn't have the YouTube
Influence Challenge. I just knew that I was like,
man, I got to work from home. I want to work from home. I want to make money on my own terms. For me, it wasn't just like, oh, sick, there's a sick opportunity
to like, get famous, and like get a Ferrari and
like nothing against that. But like, for me, it wasn't
about fame or fortune or fans. It was about my family. And it was about, I don't know if my wife is
going to be able to work again, she's working multiple jobs. I don't know if I'm going to like, how am I going to make enough money? And I don't know if I need to
work from home and take care, like, what are we going to do? Like, it was a real desperation, but I want to encourage you.

It lit a spark in me
and it lit a fire in me. And that spark has been
burning for 10 years. And today I look back and
again, you see results, but it started with the why
and it started with the fire, and it started with reasons
come first, results come second. And I would love for you to post, if you want to get real and raw, please, in the comments, like, what's your why? Why do you want to succeed on YouTube? Why do you want to grow an
influential YouTube channel? And by all means, because
I want better vacations.

I'd like to buy a nicer house. I'd like to level up my car. I'd like to send my kids to
college, make a huge list. I think there could be
significance and impact reasons, practical, financial reasons. There could be because you
see a problem in the world. You see something that
frustrates you, whatever it is, but listen, reasons come
first, results come second. And when you know, for me,
I'm fighting for my family. I'm fighting for my faith. I'm fighting for our future. I'm fighting because one day
I hope we can start a family and I don't know if we can, but I actually believe that money would help us be able to do that.

Maybe if we adopt, maybe
we have to hire a nanny. Maybe like, because this
is literally the stuff that's going through my head. I started to think, man, I'm not going to let this overwhelming
circumstance crush me. I'm going to rise up and crush it. And even if I get punched in the face, I'm going to keep going. And you may have been
punched in the face in 2020. My personal recession happened in 2010. Like health, money, economics, world falling apart around me. The world's kind of gone
through that, hasn't it. And maybe you're personally in a situation where you have been crushed, where you feel like it's almost impossible to see a bright future.

Where you feel like the
future looks a little cloudy. It looks a little confusing. And where you feel a
poll into significance to start a YouTube channel,
to start online business, but you don't even know what to do next. My friend, I just want to
encourage you to start messy. To start before you're
ready, and commit, right? To start with the end in mind
and to start with your why, and to right now, really
write down your why and get clear on it. Brainstorm, pour your heart out. Let the tears come out on the page that actually is that fuel
because you're going to need the fuel of your reasons for the fight. Because it has not been a smooth road over the last 10 years. But it's been a blessed road.

Multiple surgeries,
multiple ups and downs, really hard seasons of marriage, seasons where our
marriage even broke apart we're in counseling, mistakes I've made, challenging seasons where
we've been pressured by jobs, by moving, by relocation. Even once going full-time
in YouTube in 2015 and hard seasons after that. If there's anything we
can relate to as humans, friend to friend right now, it's struggle. Like sometimes we're like, oh man, one day I get a silver play button and then my problems will go away. Now, Mase and Biggie said it right, "Mo Money Mo Problems." There's going to be just
continuous problems, that's why we need to
know what our mission is.

We need to know what our
vision is, and what's your why. Please write it down and please
share it in the comments. And it's crazy to think about the journey because today, over this last
year during the pandemic, there's my wife with the baby bump, just to think after surgeries,
after prayer, after things, we just never would have believed we would have been able to start a family.

We never would have believed
that she would getting strong and we'd be going snowboarding and hiking. I never would have believed she would put our
Chihuahua in a front pack. I mean, it's just something
that I would've never believed. That's a double up right there, right? You've got Sean Bradley in her tummy and you've got Sophie the white
Chihuahua in a front pack. Come on, hashtag front pack
for my wife Sonia, right? And then we've got Sean Bradley here. And it's actually crazy,
and I know life's uncertain and I know that there are no guarantees. And I know that may be
seasons of heart sickness have brought a lot of disillusionment. And, but I'd also know that
I caught a vision in 2010 and 10 years later after building, brick by brick, step-by-step, we're seeing the vision.

I'm fighting for my family. And now we're starting
a family and I'm like, hey girl, let's Netflix and chill and try to work on twins next. You know, come on, let's go, Sonia. She's like, you are, get behind me, Satan. You are not. And I'm like, okay, listen, I'll give it a break here, but we need to be fruitful and multiply. Come on (laughs). And so, listen, it's crazy to think that that 10 years later,
after all that hustle, and I say that, because
I'm not trying to say this is some kind of
overnight thing on YouTube.

Like Mr. B said, YouTube is
going to grow unfathomably large over the next five to 10 years. What is your goal? What's your vision over
the next three years, five years, 10 years? It's not going to be a clear road, but like, why do you want
to succeed on YouTube? What are your goals? What's your dream? Post that in the comments,
posted in the chat, and let me know what that is. This session, starting and
growing a YouTube channel this year is all about
this, reverse engineer. Think things through, like
really think them through, come on, think media,
come on, think marketing, think things through.

Really think deeply and
then follow through. And that's what this
challenge is all about. Getting a plan but hey, then take an action because
information and notes are great but implementation and
action is better, right? So we're going to think things through that we're going to follow through. And so here's a recap of the four tips. Start before you're ready,
commit to the journey. Start with the end in
mind and start with why. Remember, commitment is the foundation of all great accomplishments. And in just a second, we're
going to do our daily challenge in the challenge group. And I'll tell you how
you can sign up for that if you happen to be
watching this first video on Think Media.

But in the next session, I'm going to be talking
about a YouTube myth-busting, how to nail your niche,
I'm so excited for this. Some of the best ways to make money and how to find your thing. Like if you want to figure out what your channel should be about, and maybe you need to do a pivot. Sometimes it's… I've had two failed YouTube,
three failed YouTube channels on my journey to a couple
of successful ones. So sometimes there's a
pivot in the process. Sometimes you'll win, sometimes you learn. And so it's going to be
such a powerful session, don't miss the next session. If you're not signed up,
there's still time to sign up for the free seven day
YouTube Influence Challenge. is where
all of that information is. And so you can go there right
now, link in the description if you want to check that out.

And if you are watching this on YouTube, smash like if you got value
and click or tap the screen to watch some of the new
videos here on Think Media that will help you grow your
YouTube channel this year. My name is Sean Cannell. This is Think Media. I appreciate you. And I will see you in the next video..

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