Are you tired of
Facebook, LinkedIn, Twitter, YouTube, and all these social sites, make the algorithm harder and harder, so you get very little to no traffic? Well, who isn't tired of that? But you know what, I'm about
to solve this problem for you. Hey everyone, I'm Neil Patel. And today, I'm gonna discuss
Social Media Marketing 2019: Here's What You Haven't Tried. (bouncy music) Before we get started, make sure you subscribe to this channel. That way when I release more videos and more content like
this, you all get notified. Now, I have a question for you; how many of you guys get
more than 100 visitors from Facebook, Twitter, or any of these social sites per month? If you do, leave a comment with yes. If you don't, leave a comment with no.
What I'm gonna share with you today isn't just gonna get you 100 visitors, it should get you well over
1,000 visitors per month. The first tip I have for you is to share your content multiple times. When people go on Facebook or LinkedIn, they share the content once and that's it. Why? You know most of your followers aren't gonna see your content. Have you thought about
sharing it six times a year? Yes, that same piece of
article over and over again.
By doing that, what you'll find is, you'll get way more traffic, typically double to triple
the amount of traffic than if you just shared it once. Sadly you're not gonna get six
times the amount of traffic, but you'll get at least
double if not triple. And you can use tools like
MeetEdgar or Hootsuite to un-mark these,
schedule out these tweets, the Facebook posts, so that way over time, you'll keep getting the
traffic over and over again, without you having to
manually share the content.
Second tip, create engaging content. The biggest part about
this social algorithms, in 2019 is comments. It's not likes, it's not shares, it's how many people
are leaving a comment. Do you know why? Well, it's because this takes more effort for you to leave a comment than it does for you to like this
video or share the video. Don't believe me? Leave a comment below. If everyone leaves a comment below, you'll watch this video go viral. It could be as simple as being like yes, no, or the number, one; it doesn't matter what
you leave in the comment. If you all leave a comment,
this video will go more viral.
The proof is in the putting. So within your videos,
ask people questions, or when people leave a comment, respond to each and every single
one, but when you respond, you can even also ask
a commenter a question. That'll cause them to come
back and leave another comment. Again, that'll help your
video go more viral. The third tip I have for you, is don't be afraid to
promote your business. It's so funny, everyone's like, "Oh, I figured out how
to get social traffic "but it's useless; "It drives no sales." Well, are you asking
people to buy from you? If you don't have any
call-to-actions in your videos, you can't expect people to come, consume your content and be like, "Yeah, sure.
I'm gonna
buy from you, Neil." People don't think that way,
they're just gonna consume. You've got to encourage
them to go to your business, buy or buy your products or
your services or sign up from. That's why at the end of
every one of my videos, I tell everyone to check out my ad agency, Neil Patel Digital. There's nothing wrong with self promoting. Don't go overboard, but of
course, putting at the end there, a little here and there, isn't a big deal. You'll also find that a lot
of the content that you create on the social web isn't doing well. It's because you are creating content that no one wants to read or watch. Instead, start using tools like Buzzsumo. You could put keywords in your space, it'll show you what's hot and what's not, purely based on social shares. That'll give you a good leading indicator of the type of content
you should be creating.
What's cool about Buzzsumo is you can also filter popular
articles and content based on the last three
months, six months, one week, whatever timeframe you want. So, that will tell you what content you should be creating today, no more content that worked two years ago that may not or may work today. Then, I want you to
participate on the social web. I see everyone taking pictures
and putting them on Instagram and responding on their own profiles, but that's not participating
on the social web. Why are you participating
on other people's profiles? Why aren't you commenting? Why aren't you creating a conversation? This is a social site because
you are supposed to be social, not just and your own profile
but other people's as well. By being social, it'll
help you get more known in the community and
you'll do much better.
People skip this step all
the time, I have no clue why. If you're not gonna be social,
you're not gonna get results on any social network out there. And the last tip I have for you, and this is what you haven't tried, and this is what you are not doing, optimize your own type of conversions. Even when you get the social traffic, you're just not gonna get those people to convert into customers. Yes, you can tell people
to buy your products, buy your services, and that's one strike, but you also need to optimize
your own learning pages. By using tools like Crazy Egg, you can see where people are
clicking, where they are not, what's stopping them from converting, and then get them to
convert by running A/B test.
You can even use tools like
Hello Bar and Subscribers to either capture emails, or even to get people on your
partial notification list. That way, over time you can
nurture people and convince them to buy through JEP notifications. That's it. Thank you for watching. If you enjoyed this video,
make sure you subscribe, like, comment and share. And of course, if you need
help with your own marketing, check out my ad agency,
Neil Patel Digital..