The Two Marketing Careers That Will CRUSH IT in 2022

– Are you considering career marketing? Not sure where to start? Do you want to know which ones
have the best future outlook? Hi everyone, I'm Neil Patel, and today, I'm going to break down the two marketing careers
that'll crush it in 2020. (bright music) Before we get started, make sure you subscribe to this channel, and if you're on YouTube,
click the alert notification. Marketing is a ever-evolving industry, so it's no wonder that
new marketing careers are always coming in. However, in 2020, marketing has seen two new big careers that
are going to take off. The first is a marketing data scientist. One thing that marketing is for sure, there are a ton of
different metrics to track. Numbers don't lie, right? This is so important to be
able to take these numbers and have a clear understanding
with your audience their behavior on your
site of what's working, what's not working, where
companies should focus their time, and where they shouldn't.

Not only can it help you
with your marketing strategy, but it also can help you with
your overall business as well. One of the biggest issues
that I see in businesses and even ad agencies that are facing is how to take that data
and make sense of it, and paint a clear, easy
to understand picture of a site's performance, and a strategy of what they should do next. See, here's the thing, data scientists weren't as
needed five, 10 years ago because there weren't as many sources, but now, just think about
it, there's paid ad, Google, Facebook, Pinterest,
Taboola, Outbrain, the list keeps going on
and on, there's even Bing.

So that's why a data
scientist is so important because there's so many different metrics that are required to focus
on from time on page, unique visitors versus
returning versus cohort reports, balance rates, click
through rates, traffic, traffic growth rates,
average time spent per visit, all these things are really important, and the list can keep going
on and on about metrics that people should be tracking and ones that are confusing
and hard to understand and because there's so many sources where you can get the data, a lot of times you'll find discrepancies and companies are looking at, like, hey, who can help read this data, make clear and easy sense of this
just because there's way too much conflicting data out there. Now, the job description for this job, according to Data Mania is generating perspective insights, tactical and strategic insights to
improve marketing effectiveness, exploratory data analysis, advising and assisting management
and other professionals in working with and understanding
organizational data.

The average salary,
according to Glassdoor, the national average salary
for a marketing data analysis is $61,473 in the United States. The skills required is understanding of online analytics data, strong communication
skills, and statistical and machine-learning
based predictive modeling. Now, director of growth marketing. This is another job that is
booming in the marketing world. One thing that I see a
lot of in my ad agency is companies, these days, have
a lot of issues with growth, and they're finding that
their growth is plateauing, and they're becoming stagnant.

pexels photo 267363

Why? Because it's the easiest
time to start a business. As Howard Schultz from Starbucks put it. "Now is the cheapest
and most affordable time "to create a business." But that's caused everyone
to just go out there and compete with you, which
makes it harder to grow. So these days, companies are
looking for a growth marketer, and a growth marketer is someone who identifies a gap in the company, and they work with all departments to increase the overall ROI.

Now the job description is growth marketers are data-driven pros who work to find innovative
ways to drive user acquisition, to keep customers engaged, to retain them, and ultimately, turn them
into brand champions. The average salary, according to Indy, for a growth marketer in the
United States is $96,790. The skills required
are brand storytelling, digital marketing and data analytics, executional skills and
marketing automation. Now, with a growth marketer, remember, your key isn't to just grow
a marketing department, it's to figure out how sales, engineering, marketing, product development, every department can
combine and come together to grow the business and
generate more of ROI. Because a lot of things
put together, such as, let's say if you're a software company, marketing may bring someone in, automatically sell a
customer, they sign up, customer service may get in there and figure out ways to
upsell that customer, right, or sales may come in, sell a customer that marketing drove a lead for, and then customer success
upsells that customer.

These are all examples
of how a growth marketer can help a organization. Now if you need help growing your company, especially your growth spot line, check out my ad agency,
Neil Patel Digital. If you enjoyed this
video, like it, share it, tell the people about it,
subscribe to the channel, thank you for watching..

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