– At Marketing 360, we're often asked what's the difference
between social targeting ads or social media marketing
and social media management. They kind of sound like the same thing but in this video we're gonna
break down the difference. Hi, I'm JB with Marketing 360 and and we help small businesses grow with our marketing and
design, talent and technology through our number one marketing
platform, Marketing 360. We call marketing and design, Mad. We love Mad and hopefully these videos will help you fall in love with Mad too. So make sure to follow
us to learn tips, tricks and strategies to grow your business and fuel your brand. So the easiest way to kind of understand the difference between social
media marketing or advertising and social media management is
to understand the difference between paid and organic. So if you think about
it in the search world, when you think about paid search, you're talking about running ads on Google when somebody types in a keyword your ad renders and shows up. You can control it based on your budget.
You could be there tomorrow. Well, there's also something called search engine optimization on Google and that's organic search and for that you need to optimize your website. You need to build continual content. You need to really have
a strategy in place to get to the top of search organically for your site and to stay there. Well, in the social
world it's much the same. With social media marketing
or social media advertising, at Marketing 360 we call it our Social Targeting Ads program. This is paid social. So paid social means you
can pick your demographics, pick your targeting and
based on your budget and your targeting, your
ads can become visible to people instantly and
you can start seeing the results come through. Well the difference between that and social media management
is social media management is an organic approach. You have to build content. You have to constantly post content. You have to engage with your community and what happens is if
you continually work and put forth that
effort, you're gonna see an increase in followers.
That following doesn't happen overnight. It happens over a long period of time. The rewards and the
benefits are tremendous but it's more of a long term strategy. So in other words, when you
start social media management in the first month or
two, you may not have a lot of followers but after a year, you could have a
tremendously huge following that's generating a substantial amount of business for your company. It's an investment you
have to make long-term. Whereas social targeting ads
can get you visible tomorrow which is great but it's
a little more costly. It's more of a short-term program that can drive great results
but at a higher cost. That's the main difference. So now that you kinda understand the rough difference between the two, the question is, well
which one's better, right? Well honestly, it's
important to invest in both. Just like in the search world, when somebody searches a keyword, you wanna rank high in the paid ads that's in the top two or three listings and also high on organic search.
That's gonna get you on page one twice for those best terms. That's gonna drive the best results. Same thing in the social world, you're gonna want to be visible to folks and building your brand
and your brand awareness to people that maybe have
never heard about you via social targeting ads. Running campaigns, doing
social media marketing and advertising. Spending money there,
making an investment there. But you also want to be
building your organic presence and your following. You want to be posting content and engaging with your community. This is creating social proof and if people see that you have both they're gonna trust you even more and you're gonna get a
tremendous amount of sales. So, moral of the story, social marketing and advertising is short-term, costs money but you can get visible right away. Social media management takes
a longer term investment but can basically generate huge results over a long period of time. One's paid, one's organic
just like in the search world.
So thanks for watching. If you liked the video, Like it. If you have a question or comment, please do leave a comment. Share it with your friends and follow us for more content like this in the future. You can also text, MARKETING to 39970 for weekly text message marketing tips..