So you're trying to decide
whether or not going into digital marketing is a good career choice. Well, in this video, we're going to
dig into seven reasons why digital marketing is a good career choice. By the end of this video, you're going
to have a stronger understanding of why this field is rapidly growing. Hey, I'm Will, and if you're new here,
I hope that you'll consider subscribing. I covered digital marketing, sales, and
entrepreneurship every single week to help you go from zero to self-starter. Check out these timestamps to help
you navigate throughout this video. And let's go ahead and jump
into seven reasons why digital marketing is a great career choice. The first reason why digital marketing
makes for a great career choice is that it's exceptionally high demand
and insufficient quality supply. What I mean by that is there are still a
ton of universities that don't actually have a formal digital marketing program. And so as a result of this, it means
that for the most part colleges don't prepare you all that much
for digital marketing right now. On top of that, when you look at
the actual job demand data, you would see some interesting trends.
For example, late last year LinkedIn
pulled the data and listed digital marketing as the number six most in
demand job with 860,000 jobs available. In a follow-on article, they
reported how digital marketing jobs had grown 33% since last year. Some of the skills sought out
included social media, content strategy, SEO, marketing channels,
Google analytics, and Google ads. What this should signal to you is
that digital marketing is a high demand skill that simply doesn't
have enough supply right now in terms of employees that can do it.
Furthermore, aside from bigger
corporations, there are also more and more venture backed companies that are
also investing in digital marketing early on in their go to market strategy. This just means that there are
going to be a ton of jobs in digital marketing for your taking. The second reason why digital marketing
can be a good career choice is because the compensation is competitive. For a digital marketing analyst
level one, which is pretty much an entry-level position, your
average national salary is 57K. This is 14% higher than the
average US salary of 50K a year.
In some cases as well, depending on the
company, a bachelor's degree is optional. So this is great for people
that potentially didn't love college, and simply didn't finish. While this starting salary isn't something
truly comparable to traditionally prestigious roles like investment
banking, consulting, or trading, it's a good starting ground because there is
enough open runway for future promotions.
For example, once you reach level two
in a digital marketing analyst sort of role, you're already making a 70K median
salary, and that can happen within one to two years of working at an organization. Once you get to level three, you're
getting closer to 90K a year and then if you make it to the director
level, you're talking about a 163K a year on the median basis. And this is typically isn't including
some sort of additional cash incentives or bonus structures and things like that. The key takeaway for you here is that
it's fine for where you start out and that there's a lot of healthy
upside for people that potentially liked traditional employment more and
have no plans of being self-employed or things like that in the future. The third reason why digital marketing
is a great career choice is that there are highly transferable skills.
Everyone wants to go digital with
their business these days, whether it's a small business or a big business. So what this means is that even if
you were to leave your traditional digital marketing job after a year
or two, you would still have a ton of valuable skills that you can use for
consulting or making some extra money in bridging your next potential employment. You'd have some core skills like
understanding SEO or content strategy that works that you'd be
able to offer up as services to people in your local community. And even in the case where you don't
feel like your local community would have enough opportunities, you could always
create a Fiverr gig or go on Upwork and essentially find some freelance work
with your digital marketing skills. By the way, if you're enjoying
this video, do me a favor and hit that like button below.
It'll help other people that are thinking
about whether or not digital marketing is a good career path find this video. The fourth reason why digital
marketing is a good career path is that it's an outcome driven profession. One strong suit of digital marketing
is that it's easily leveraged. You can do something really,
really exceptionally well, and then reap the rewards of those
efforts multiple times over. Because it's an outcome driven
profession, people typically don't care where you went to school when
it comes to digital marketing. Instead, what they care about is
your past projects or your past results in terms of digital marketing
things that you have taken on. In job interviews, people are going
to measure you based off of your outcomes like how much organic
traffic you generated or what your content strategy was for that
particular project you may have run. This means that even if you don't
have a bachelor's degree, for example, you can still get a digital
marketing job because you might have some SEO projects that you've done
in the past, that would be relevant to the job that you're applying for.
The fifth reason why digital marketing
can be a good career path is because it caters towards remote friendly work. A lot of digital marketing jobs
are actually fully remote already. So that means that if you are trying to
live your best life and live that nomadic lifestyle, you can do so if you'd like. Just find a company that supports that. There are some tech companies, for
example, in which the culture is to have all the sales reps come into
the office and it's all about butts and chair, as opposed to having
that flexibility to work from home. In my opinion, this sort of butts and
chair culture is simply makes you dread your job more and burn out faster. So it's really nice that a ton of digital
marketing work can be done remotely. Obviously your mileage may vary, but
I'd say just prioritize companies that are friendly in this department.
The next reason why digital
marketing is a good career path is because it's so expansive. There are so many different facets to
digital marketing there's performance marketing and within that, there's
even just the difference between Facebook ads, Google ads, et cetera. And there's also organic SEO and
a ton of other topics as well. So you can spend several years mastering
just one of these areas of digital marketing and still have a ton to
learn in another area of the field. This is really great for this sort
of personality in which you might get really easily bored with doing the
same thing in your job every year. Because digital marketing, if you
truly get bored of it, you can just enter a different side of digital
marketing and then start to master that side of digital marketing as well. Furthermore, even if you're not required
to learn these skills in your work, you can take it upon yourself to find other
resources and learn these different facets digital marketing in your free time. One of the best parts about
digital marketing is that it's an incredibly self teachable field.
You don't really need to actually
spend any money to truly learn it. You just need to find projects that
allow you to apply what you know. And so if you're the sort of person
that's a self-sufficient learner, it can be a great space for you to work out of. And then reason number seven as to why
digital marketing is a good career path is because it's side hustle friendly. This relates back to reasons
number one and number three. Regardless of whether you work in an
agency or an accompany, a ton of digital marketers are able to find consulting
gigs and freelance opportunities to use their digital marketing skills.
The nice thing is that with these
clients, you're able to charge two to three times your normal
rate because it's a freelance job. As a result, digital marketer is able
to command several hundred dollars an hour worth of work from the skills
that they know in their career. This can be great if you just like to have
some variety besides what you're doing in your immediate work, and you want to
make some money in your free time as well. There are countless examples of this
in marketing subreddits, in which digital marketers share how they manage
clients beyond their normal work. And even in some cases, they end up
going full-time and starting their own agencies a few years later. If you remember none of the
reasons from today, I hope you remember these two things.
The first big takeaway is
digital marketing is definitely a good career path to consider. And then the second takeaway is that
tons of upside and high demand are the reasons for why it's a good career choice. Now it's your turn. Tell me the comments below. Do you think digital
marketing is a good one? Do me a favor and hit
that like button below. And also if you haven't already, I
hope that you'll consider subscribing. I teach you something in digital
marketing, sales and entrepreneurship every single week to take you
from zero to self-starter. Lastly, if you're looking to jumpstart
your content marketing with some tips and tricks, be sure to get
my guide in the link in the video description below in my next video,
I'm going to be sharing some digital marketing tips for small businesses.
In the meantime, though, check out these
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