hey i'm shannon and today we're going to
show you a day in the life of hootsuite's expert social media team come with me we're
going to find out how they take their coffee their favorite meditation poses what they
packed for lunch every day also their tips for acquiring new customers and proving business
results because customers just don't fall from the sky you know like 81 of customers
actually say that a brand's online presence is just as important as their in-store presence so
like social media is more important than ever and with social commerce blowing up the stakes are so
high i probably should have had less coffee today oh looks like everyone's working
from home today anyone here hello hi my name is eileen and i'm on
the social team here at hootsuite some of my responsibilities are managing
and creating content for our facebook tick tock and instagram as well as supporting
with our employee advocacy program amplify hey everyone my name is julie i take care of all
german speaking social media channels so twitter facebook and linkedin hey everyone my name
is braden and i am the social marketing and employee advocacy lead here at hootsuite
uh what does that mean it means i lead our instagram tic talk facebook and employee
advocacy strategies what's the first thing you do every morning now you probably hear this a
lot but the first thing i do in the morning is grab a coffee i need it to function in my meetings
to make tick tocks in every task that i do how do you keep up with new platforms and
competition the first thing i've noticed is always jump on trends very quickly we found
success of adopting that strategy in our tick tock and our instagram and whenever we're
engaging in a conversation that's trending we tend to do well and people click back to our
profile i follow a ton of different brand accounts and business accounts on social media experts and
gurus and things like that and that's where i find all of the latest tips and tricks and trends
within the industry read our hootsuite blog because everything new and noteworthy about
platforms algorithms new hootsuite features will be on there so i try to keep on top of that
so i i'm always informed i use hootsuite streams what else it's the best tool how do you get new
customers so being on the social team we always focus on brand awareness and we always think what
type of content our followers would like to see so whether that's thinking about explaining
the instagram algorithm or talking about different hashtags they can use i try to find ways
that i can create an engaging carousel or video so it's easy for um consumers to digest and
engage with is we use a multi-faceted approach with our social strategies so we combine organic
social media and paid social media to not only you know keep our followers engaged keep our community
engaged with organic content but also reach new audiences and kind of broaden our follower base
with paid social media i drive to their house i ask them they would like to sign up for hootsuite
what's the best way to take a break in the middle of the day so the best way that i take a break
during the middle of the day is honestly cooking i've recently been getting into making different
pasta sauces so every day i've been like making a different recipe i'll show you what i usually
do so you can probably guess how i break out my day um i go for a walk with one of these pairs of
shoes whether it's raining or sunny in the city going out with your colleagues to eat
or a coffee break or for a quick walk just to get your mind off work for a second say hi how do you save time that comes with a no-brainer
response obviously hootsuite i use it to schedule everything i do to monitor all my dms to like
track all of my analytics so that has been my secret weapon not so secret weapon at this point
to save myself time every day i block off my entire google calendar with pretty much everything
i need to get done that way i'm not wasting time doing random things or in meetings that i don't
need to be in time blocking it's a huge hat prioritizing my tasks weekly but also daily so
at the top of every week i make a to-do list of everything i need to get done in the week my due
dates and yeah who's involved in the task so i know um on what day i'll be i'll be doing those
tasks and when i need to do those the best way i save time is by not asking for permission just
forgiveness what's your best advice for someone in the early stages of building their social media
presence my advice would be to find your niche and understand your target audience well that's
going to help you with your strategy finding which platforms work best with them and finding out what
language you want to use to cater to them the most first things first is just test test tests try
every content type every content format every different creative format see what works for your
personal brand or your organization and pivot from there check to see what performs best and then
move forward with that type of content going forward don't stop don't get frustrated and don't
be scared to try new things because ultimately the only way to get to know your follower base your
customers or get new customers is to try and see what they like so if you're posting something that
they like you get good reactions good engagement you keep doing it if they don't like it you just
stop but the only way you're gonna find out is through trial and error what's the last thing you
do before logging off for the day okay and there are two things i do before i log off for the day
the first thing is just being able to check all our mentions going through our instagram facebook
tick tock channels responding to some people if they reach out to us and i also make sure that i
have all my content scheduled and who see for the next day one of the last things i do is check all
my slacken email messages make sure i've ticked off all my boxes on my to-do list and i reach out
to my team to see if there's anything else i need to help out with before the end of day the last
thing i do before i log off for the day is i defog my goggles it's very important oh they're actually
not bad today okay that's it that's the whole day i need a healthy snack feeling a bit low
blood sugar if you like this video make sure to give us a thumbs up leave us a
comment below and definitely subscribe and make sure to sign up for a free
30-day hootsuite trial we've left a link in the description below just for
the youtube fam bye so you're an intern you
