do you have an instagram account one that
you might showcase your graphic design work and if you do then you probably want to know
the best way to turn that account into paying graphic design clients now it's easy when you
know how and that is what this video is all about before you start sourcing those clients you
obviously want to make sure that you have the best chance of turning them into paying clients that
means you need to focus on your instagram account from a design perspective now i won't spend too
long on this section but it is very very important instead of having a personal account first
change your instagram to a business account and to do that you just click your account and
then the three line icon in the upper right corner head into settings and then account from
here you can switch to a business account but why would you want to do that in the first place
what's the upside of it well firstly in instagram business accounts you have more analytical tools
than in the personal accounts these tools can help you better understand your customers and improve
your business reach this will prove to be really really powerful later down the line also you
can even work with brand sponsorships within the business accounts so from here guys you want to
optimize your account for converting people into paying clients and let's take a look at some
of the best ways that you can do exactly that so what is your current screen name on instagram
does your account name relates back to what you do what kind of services you provide what it should
do instagram has so many designers and people trying to make it on this platform so it's a great
idea to generate a unique identity to stand out if you're a competent designer then you will
know all about the importance of branding you need to use a similar style a similar color
scheme and medium in all of your posts running throughout the entire account this helps to
create your identity and show professionalism as a designer now my style across my
account on instagram has changed over the years going back since 2015.
It's clearly
visible if you scroll around my account this isn't something you want to do if you're
trying to create a brand identity on instagram i'm personally not trying to use
this platform to generate clients so i don't need to worry so much about that
for me it's kind of more of a personal thing a neat little hack is to include a
design related keyword next to your name i don't mean your main account name i mean that
when you go in to edit your profile in the account section you have the ability to edit the name
here place a design related term next to this and that's going to help improve your search
ability and visibility as a graphic designer also your bio is very very important to tell
potential clients what exactly you do it shows what your skills are and maybe you can add in
some hashtags for seo purposes you need to keep your bio pretty short and sweet even though it
doesn't offer many characters in the first place and the last trick i'm going to say about the
bio is to add a link that directs traffic to a portfolio website or a kind of contact form
of sorts it's so easy to make an instagram account but to have a second layer where you're
active looks more professional and it's going to instill a greater confidence in the potential
clients that you are a good fit for their project but what about the actual posts you need to make
sure that your posts on instagram really do look great and show your skill sets as a designer
remove any old or outdated work that might drag down your self-image and you're only as good
as your worst addition into a portfolio of work that's something to remember and of course no
blurry uploads save your work in high quality pngs or svgs as these do seem to work
best for me when uploading work onto ig and when it comes to profile pictures i do feel
that having a clean and creative image of yourself is a lot better than a logo on instagram
this looks more authentic approachable and it will boost the likelihood of you scoring your
class so as you grow your accounts and you post regular examples of how your skills can help
solve problems and also your posts simply just looking visually good your authority in this
space will also grow and with authority comes trust and with trusts comes more clients posting
quick mini tutorial tips like for example in adobe illustrator also go to show your skills and your
knowledge and these tend to get quite liked by other designers and shared around i like to use
a lot of hashtags on my posts which is not too spammy on instagram unlike with twitter but make
sure to use the right hashtags that are relevant to you and your services so things like logo lego
design logo designer graphic design and so on it also helps to post stories and reels on
instagram and i suggest that a lot of these are you showing your face and talking to the camera
and your audience this again goes to making you seem more human as opposed to a faceless entity
potential customers like to buy into someone that is genuine and real of course though keep
everything professional and safe for work you want to keep things open so as many potential clients
as possible do come to you and i think you should post at least one official post on instagram a
day and also one to two stories or reels per day this will help the algorithm of instagram work in
your favor consistency is keying on this platform all of these tips are about your account
being prime for potential clients coming to you and finding you these do work over
a long period of time and if done correctly you can also potentially contact clients or
tag them into relevant posts however this can come across as desperate sometimes or even
spammy so do be careful of that approach but if you want to learn more about graphic
design or even how to gain more clients do click a video on screen and until next
time guys design your future today peace you