In the recent pandemic our lifestyle has been
changed and shifted to a digital era All of the people are now much more open to watching
videos on the internet socializing on social media purchasing products or services online
and so many more . It was a devastating event for me at that time because i was having a hard
time getting a job with certain skills that I learned from college and on my corporate
days. The skills that I have during that time weren't able to cope up with a job demand market
hence I shifted my career to the digital space Hi I'm jake orozco in this video I will tell
you how you can shift your career in digital marketing by following the simple steps that I
was able to experience on hand and learn through it.
Before I start make sure to hit the subscribe
button and the little bell icon to get notified whenever I publish a new video. Let's get started.
Number #1: Analyze the required skills in the market As you know during the pandemic there were so many
people who lost their job because we have shifted so fast in the digital era that certain
skills cannot cope up with the demand of the job market and I was one of them who lost their job
and small business. When I tried to look for a job my specific skills as a mechanical engineer wasn't
very demanding in that period and there were so much competition that my application was not seen
by employers. But as a family man, maybe like you you need to adapt to the job market so you can
provide for your family. The first thing I did was to analyze the openings in the job market then
I found out that most of the careers that were in demand were in the digital space careers like for
example front-end development, digital marketing data science, machine learning, software development
So, I decided to take digital marketing because I'm curious about how to grow a company using online
platforms and content.
So I try to take those one by one which skills do require me to shift
my career to digital marketing like SEO, SEM Email marketing. Number #2: don't stop learning
new skills and new things we have a saying that you need to keep learning new things and skills
I realized it when I was at that moment. Since I have all the list of skills required as
digital marketer which I really don't know before I take them one by one and learn the lessons from
online courses available on the internet for free There are so many institutions or websites that
have online courses that you can take so you can enhance your skills and knowledge. You can go to
Linkedin learning, Skillshare, Udemy, Coursera & Youtube You need to have a proper mindset
and focus to finish all the courses so you can implement them on the job that you
Be prepared and challenge yourself that learning new things is not impossible all of this
will be worth it in the future. Number #3: Build a working credibility as you build your knowledge
and skills you need also to build your credibility In my case, I take several certifications in
Digital marketing like for example Google Analytics Certifications, Google Ad Certifications &
Hubspot Inbound Marketing Certification. So, when an employer sees my credential they will be amazed
at what I achieved and the skills that I have to do the job i also built and improve my profile
in a way that all my skills are aligned with digital marketing jobs in the market you don't
need to take all the courses but you need to take certain topics that are needed for the job.
Incredibly, I've successfully shifted my career in digital marketing by following these steps
anyone like you can do the same process that I did in shifting your career in the digital space
whether in this digital marketing or any career. After landing a job I build rapport with my colleagues
and employers so my credibility will be high even when I change companies.
It's very important
so people can trust you and always make sure that your credibility is high. There's always
a hardship in terms of putting your time into learning new things however it outweighs the
disadvantage of being stubborn and stagnant in your life. Keep pushing yourself and you'll see
that the hardship that you experience will make you stronger.
If you have any questions leave a
comment below remember if you're not subscribed hit the subscribe button and the little bell icon
to get notified whenever I publish a new video I publish a new video every week to give marketers
like you the confidence to scale up in the digital world thank you for watching see you on the next
video widening your reach move forward digitally .