Social Media Career Growth for 2021

In this video, we'll tell you everything you need to know
to find, secure and excel in a social media marketing career Hi, my name is Jonathon Tanner and I'm
the CEO and Co-founder here at Social Media College Fifteen years ago, the thought that social media
would be so valuable for businesses  that entire careers would revolve around community building and on-platform ad management was unthinkable.

The field is now thriving alongside   the boom of social platforms, so the career 
growth opportunities here are extraordinary.
  Careers in social media marketing are booming 
to the point where they’ve made CNN’s top 100   careers with big growth Curious what exactly this career growth 
looks like and if it will be consistent   enough for you to venture into it? Let's take a deeper look. How Expansive Is the Growth 
of Social Media Careers?  We’re not kidding when we say that social media 
careers and all the potential surrounding them   are booming. Businesses across all industries 
need to be able to connect with their target   audience and form strong communities if they 
want to be able to stay in business.   This is what leads them to social media 
practitioners, which is a valuable form of   marketing and community building all in one.
All the data out there supports this, too,   showing social media marketing as a rapidly 
growing career option across the globe.  We’ve already mentioned that CNN Money added 
social media marketing positions to their Top   100 careers with big growth, noting a 9% increase 
in job growth over a 10-year period.

According to   LinkedIn, there has been an unbelievably 
1357% increase in social media positions   listed on the platform since 2010, which shows 
an even more rapid growth over the past decade.
  No matter where you’re at, though, the salary is 
a good one. Some reports estimate that the average entry level salary will be AU$62,000, with a range of $46k-81k 
and potential performance bonuses. This is obviously a big range, and true   entry-level positions at larger companies may come 
with slightly smaller paychecks, but the growth   potential to increase income is absolutely there.
Job titles can have similar variations. Social   Media Managers, for example, have a 
range in Australia of $50,000-100,000   with an average of $70,000 according 
to LinkedIn and current job postings.
  Social Media Strategists, on the other hand, 
have an average base salary of $84,000,   with a range of $50,000 to $120,000. 
There may be overlapping skills,   and applying for jobs with a different title 
can help you see a big pay increase quickly. The 8 Most Common Social Media Jobs
If you’re hunting for jobs,   typically typing the search phrase “social 
media marketing” will pull up plenty of   listings that are a relevant match for your 
skill set.

This gives you a big advantage,   and a potentially very wide pool of jobs 
to apply to, which is always excellent. There are a few specific roles, however, 
that you’ll see mentioned again and again.   Let’s take a quick look at each one.
As we’re going through our list, however,   note that a lot of these positions have an overlap; the distinctions are subtle,   and brands using the terms may be looking for 
similar qualities, skills, and responsibilities   to doll out depending on their specific needs.


Social Media Strategist Some jobs are just looking for a “social 
media worker,” but if you see “social media   strategist” in the description, that’s a sign that 
they’re looking for someone who can help develop   and execute cutting-edge strategies to liven up 
or maintain their social media. Strategists may   be responsible for proposing ideas like pitches 
for contests or suggesting to launch a Story   campaign or branded hashtag to generate awareness.
Strategists may have the head honcho in their   department, though they’ll often report to someone 
else for approval depending on the location.
  2. Social Media Manager Social media managers are typically going 
to be involved in being hands-on in social   accounts doing everything from scheduling posts 
to handling engagement and monitoring reports.   This title is sometimes given to 
a lead in an internal department,   but it can also be given to someone working 
for an agency where they’ll be handling plenty   of client accounts.

Community Manager Community managers are often held responsible 
for establishing and growing a community,   sometimes online and offline. A 
community manager for a local gym,   for example, might come up with challenges 
to entice participation and social proof, and   they’ll foster a Facebook group just for members 
by offering up valuable training tips and health   information that their audience would love. Community managers also respond to
comments on organic and paid social media posts.

In the organisation's unique voice and tone. 4. Social Media Consultant Social media consultants are typically freelancers 
or employees of agencies (making it hard to find   official job listings for this exact title), 
and they’re most frequently going to be offering   consultations around strategy. Consultants may or 
may not be hired by clients on an on-going basis,   and they’ll often spend a lot of time working 
with clients who are either brand new (and   choosing which platforms and strategies to use) or 
those who are ready to scale up to the next level. 5. Brand manager Brand managers are typically 
going to have responsibilities   inside and outside of social media. They’ll 
work with other digital marketing workers, too,   to help define or refine a brand across every 
touch point users may encounter the business on.   This includes your website, your email campaigns, 
and of course, social media. They often play a heavy   hand in strategy, but the big focus is on creating 
and enforcing a brand audiences will love. 6. Social Media Analyst Social media analysts (sometimes called “brand 
analysts” if the job goes beyond social) are all   about the data.

Typically, these jobs are 
going to be focused on looking at current   and past campaigns and assessing how effective 
they may be. They’ll look at everything from   on- and off-platform engagement to get a 
feeling of what’s working and what isn’t.  Analysts typically offer suggestions in addition 
to just creating reports about how to improve   campaigns moving forward, and they’re particularly 
important once expensive PPC campaigns and a lot   of ad dollars come into play.
7. Digital Marketing Specialist Digital marketing specialists can end up 
wearing a lot of hats, including social media   practitioner. They’ll often be responsible for 
executing multiple cohesive campaigns at once,   which may involve things like content marketing 
campaigns, PPC campaigns, and organic social   campaigns that all weave together well.
8. Chief Marketing Officer If you work hard to rise in the ranks, you can 
make it up to a company’s chief marketing officer   position. These positions are prestigious, 
and you won’t just be overseeing social media   marketing work; you’ll have to look at how all the 
puzzle pieces fit together, including SEO, PPC,   email marketing, content marketing, overall 
web presence, and more.

pexels photo 4308102

Social media is an integral and  central part of the job, but you’ll likely 
be handing off a lot of the duties and actual   social media implementation to others on the team.
The Skills You Need for a Social Media Career  In order to find success in the social 
media world (and, to be frank, a job),   it’s not enough to have simply been a user 
on social media platforms for years. You need   to have the right skills to execute strategic 
campaigns that will accomplish business goals   that go beyond likes.
Let’s take a quick look at the skills you’ll need.  Knowledge of the Platforms Themselves
Each social media platform is different,   with its own unique set of best 
practices, rules, and mistakes to avoid.  Here are a few examples of what you need 
to know before you should start seeking a   social media marketing career:
How each platform’s algorithm   prioritizes content
What’s happening with   organic reach on each platform
Which platforms are best for your   client’s business based on performance, 
audience, and type of content posted How inbound and outbound links 
are treated on the platform
  Extra features (like Facebook Groups and 
LinkedIn Pages) that should be used
  and how to access and analyse data to
assist the performance of your marketing campaigns The only way to get this knowledge is through 
hands-on work or an extensive social media   education.
Strategic Skills & Experience  Do you know how to look at a client’s 
current performance, their audience,   and their goals and then determine 
how to get where they want to go? This is an essential skill to have 
because higher-level social media   marketing positions require more than 
just posting daily for the sake of it.

You should be able to create a diverse 
content calendar that’s optimized for   each platform. You’ll also want to know about 
strategies like setting up branded contests,   when to use influencer marketing, going 
live to nurture relationships, and more.  Familiarity with Native & 
Third-Party Business Tools  Do you know how to navigate Facebook’s 
analytics, or how to schedule posts   for Instagram ahead of time?
Do you know the steps involved   to set up an Instagram shop, or how 
to establish Rich Pins on Pinterest? Will you be able to adapt to third-party 
tools like Agorapulse or Hootsuite,   or contest software like ShortStack? You want to know how to use each social media 
platform to the fullest, both with native   and third-party tools.
Social Copywriting Skills  Think fast: How many characters do you have in 
a Facebook post before it’s cut off on mobile?  Do know when you should use 
hashtags and when not to?  Copywriting is an important skill for social 
media marketers, and you need to know how to   write social copy in particular that’s short, 
accounts for platform character restrictions,   and abides by best practices to maximize 
reach and engagement simultaneously.  Practice writing copy that feels natural, is 
non-repetitive, and doesn’t focus on cheesy,   “salesy” language like “It’s 
Your Last Chance to Buy Now!”  Graphic Design Skills
Not all social media marketers need to have   design skills, but if you can use drag-and-drop 
design software, you’re at an advantage.

Some businesses will want original graphics 
and images creation, even if it’s simply   quoted on backgrounds or a basic infographic.
While this skill isn’t needed for all positions,   it is a plus to have, especially if you’re working 
on your own either as a freelancer or an employee   instead of part of a large team.
Basic Copyright Knowledge  This may seem minor, and it’s a small 
part of your job, but it does matter. Did you know that you can’t just 
share images you found online to   your social media? You also need to 
careful about which songs and video   clips you use in video content on 
all platforms, including YouTube.  Copyright is something to 
consider, and all original content   published online is protected by copyright.
It’s   important to understand before 
you get started or you could land   your employer (and yourself) in hot water.
How to Get Social Media Marketing Experience Have we made social media marketing sound 
appealing yet? It's growing quickly, making it an enticing career
and sometimes resulting in a little bit   of competition to get the best jobs out there.
In order to break into the field, we recommend   doing the three following things…
Get the Education Get the education and certifications 
in social media marketing.  Not only will having this help you 
stand out from your competition, making you more   appealing to potential employers, but you’ll also 
have a lot more strategic, technical knowledge   than most of the people you’re up against.

Get Strategic Too many self-proclaimed social media 
marketers are happy to just slap together   random posts because they sound nice and upload 
them to the platform. This isn’t enough, however,   to drive actual results with social marketing.
Prove that you have the knowledge to do something   different and engage and nurture leads on 
different platforms. During an interview, offer   examples demonstrating your strategic knowledge, 
like explaining how you could use in-feed organic   posts to send traffic to Stories campaigns that 
willl have links to send users to your site.  Small examples of strategic 
knowledge can help you get new work,   whether you’re applying to a full-time position
or are trying to win a freelance contract.  And this brings us to step number three..
Get Some Samples It’s hard to start when you don’t have a 
lot of work experience, but do what you can   to build a portfolio so that you can show 
potential employers samples of what you can do,   both in terms of posts you’ve created 
but also campaigns that you’ve run.

Though many might not be paid or may not pay well 
for first-time workers, you can typically find   fast and easy freelance gigs that will give 
you some room to build a portfolio early on.   You could also start your own social media 
channels so that you have full control,   and an instant link to send clients or employers 
to if they ask to see samples of your work. Look for Small Businesses 
Who Need Help On a Budget While all labor deserves to be paid for fairly, 
the reality is that sometimes it’s difficult to   break into a career with limited experience. Ask around, and let friends and family 
know that you’re looking for social media work.   There are plenty of small businesses who 
have a few hundred dollars a month who   need help with their social media management.

If you are in the financial position to do so   and are struggling to get a full-time job, taking 
on lower-paying opportunities as long as you can   get a testimonial or share the samples can pay 
off, but make sure that you aren’t signing any   contracts that forbids you from doing so.
In addition to small businesses, you may also   have luck offering pro-bono services to local 
nonprofits. This is a great way to give back   while honing your skills, and plenty 
of employers love to see this.
  Conclusion Social media marketing careers have grown 
unbelievably fast in the past decade,   keeping up with the rapidly growing platforms 
and their rapidly evolving audience members,   too. With brands increasingly realizing 
that they can’t hire a 16-year old intern   to tweet into a void in order to get results 
on social, more are turning to both in-house   and external social team members to help them 
connect with their customers in meaningful ways. This is a field that’s growing quickly, 
but if you’re adaptable and agile,   there’s so much room to grow within it.

quick on your feet, having a basic understanding   on human psychology, and having a passion for 
staying up to date with the latest and greatest   in marketing trends and technology could make 
you an outstanding fit for these jobs. All you   have to do is start with the right education. Please like this video if you found it useful and tell us in the comments if you're currently
working in a social media marketing role and what you love about it.

As found on YouTube

You May Also Like