Hello Boss babes and Bosses out there! In this video, we are going to focus more on how you are going to handle
Facebook group of your clients. So yes, Facebook group, not page.
Those two are different. As I have mentioned in this video,
those two are different. And I discussed there more on
about handling Facebook page. Now, in this video,
we are going to focus more on the group. Maybe you are watching this video because you are
one of the aspiring and newbie freelancers who still don't know what to focus on social media. We all know that there are so
many niches under social media. And one of those is the Facebook group. Being a Community Manager for a Facebook group
is also a totally different kind of job responsibility
compared to handling a Facebook page.
So, that's what I'm going to discuss with you today. If you would like to learn more about
how to manage a Facebook group, then keep on watching. The first thing that I'm going to talk about is the difference between a Facebook page and a Facebook group. I already explained this in this video. So, if you can really watch that video after this one,
that would be great. The goal of the Facebook group is to really nurture
the relationship of your community, converting them from cold to warm lead, and then hot lead,
a lead that is ready to pay for your service or products. First thing, cold leads are the people who just saw your business but are not yet willing
to pay for a service or a product. That is a cold lead. We will then invite them inside the
Facebook group to nurture them. That is the purpose of the group. To nurture them, and for them to know more about the purpose of your service and the benefit they will get if they will buy that product from your client.
Something like that.
They will become a warm lead,
like "Oh, I am getting convinced to buy this service." "I am getting convinced to buy this product." They become warm leads. Once they are finally convinced, like "Okay, anytime soon,
once I had the money, I will really buy this product." That is what we call hot lead. They are so ready to pay just to get the product,
or just to get that program, or just to get that course,
That is what we call the hot lead. That is the reason why it is easier to sell services inside the Facebook group compared to the page, especially if the Facebook page is not really running ads, just organic traffics and
just sharing content to the group. The purpose of the Facebook page is for them to be aware that you are there, that your business has a page. Something like that. But there is really no
kind of nurturing effect on the page compared to the Facebook group. It is more intimate once you are inside the Facebook group. It's like you are talking to a friend or
to someone that is close to you when you are inside the Facebook group compared to the Facebook page.
The audience or the members is more targeted when it comes to Facebook group compared to the Facebook page. That is the difference. The next thing that I am going to talk
about is about who handles the Facebook group. Those who handle Facebook groups are called
Community Managers. As I have said earlier, it is a different niche. There is really someone who just focuses in doing community management work. The next thing that I am going to talk about is how you are going to promote the Facebook group of your clients.
There are two ways on how you can promote so that your prospect clients or target market could see the Facebook group of your client. The first thing is to promote it to other platforms. Especially YouTube,
that is a good way to promote your Facebook group. As always, I do it as well. But sorry guys if we decline some of you,
especially if you are not answering the questions, the pre-membership questions.
We decline those who do not answer the form. Actually, we do not block anyone. We just remove those members who
deactivated their accounts, or those who do not usually engage in the group, and not submitting their outputs. We remove those members because
our main goal is to encourage you to
take action on what you have learned.
So, if you are not doing that,
we are basically removing you. But if you are ready to take action on the things you have learned, you can join again the group and submit all your work there. Tiktok is also a good one. Mention it on your Tiktok
and invite them to join your group. Actually, on different social media sites, it would be really good to mention your Facebook group there so that many people could join your tribe.
And again, I would always, always remind you that it's not about how many members you have in your group,
it's more about the quality of the members. That is why I always keep removing members and
we are declining unanswered form requests. Because our focus is the quality
and not really the quantity. That is also the thing that
you should explain to your client. Like, "Hey, even if we only have 100 members inside our group, if that 100 people will buy our product or service, that is already good." It is not necessary to have many members inside our group, especially if they are not really our targeted market. We don't want to invite or we don't want to have a member who is not really interested in the content that we
publish in our Facebook group because we just really want to be very specific on the content we put out that would benefit the reader.
And their time would not get wasted if they are going to watch the video, if they are going to read something, their time will not get wasted because those are their interests as well. So, that's the main focus,
the quality and not the quantity. Okay? That is the first one, promote it to
other social media platforms. YouTube, Tiktok, Pinterest, and your Facebook page. You can put the link to your Facebook group below so that whenever you publish on your Facebook page,
they could join your Facebook group. And on Instagram as well, you can mention that you have a Facebook group where they can join if they want those kinds of content. That is the first thing.
The second thing is to name your Facebook group using keywords that are searchable in your niche. For example, you are selling
ergonomics products. So maybe you also want to put the "ergonomics" keyword in your Facebook group name so that when someone research "ergonomics",
your Facebook group is one of the groups that would appear. So, name your Facebook group with keywords that are
being searched in your niche. The naming of the Facebook group matters. That is one way on how you are going to
get more members' requests. I think the next thing that you have to set is the rules. If you are going to create a Facebook group,
you should create a rule. Because there are a number of Facebook groups that have many engagements that make the group chaotic. There are rude members, spammers, selling random items, sharing random live videos, gaming, and such. It seems like the group is out of control. We don't want that to happen. We don't want that to happen to the
Facebook group of your client.
So you really have to set a rule. And the reason also that you are going to set a rule is for you to make sure that you are in control of the group. It would be easier for you to manage it
as a Community Manager. It would be easier. Maybe you are asking, "Okay, Sui, what are the rules that I'm going to implement for the Facebook group of my client?" The first thing to make sure is that you should only accept membership requests from your target client or your target buyers. Only those requests from your ideal client. If you are selling a product, ideal buyer. If your client is a coach, only accept requests from their ideal client, their ideal market. Again, it's better to have a small number
of members inside your group compared to having many members but 80% of them are not your ideal clients and only 20% are the ideal clients.
So we don't want that. We don't want to entertain people who are not our
ideal market, ideal buyer or ideal client. The next one is to make sure that the posts are not pre-approved. It should not be automatically posted. That means if someone will post inside the group, it is pending approval. You have to approve it or the Community Manager will approve it before it gets published to the group. In that way, you are really in control of the content that is being published in your Facebook group. Because we don't want to have random people selling their products or courses inside your group. Make sure that the posts are not pre-approved. Only approve those posts that you think would
help in nurturing your members.
And make sure that the comments are relevant as well. No one must comment,
"Hey, DM me if you want this kind of service." Don't allow that unless that person is your partner or you know that person is really good with that kind of service. Make sure that your group is focused only on
your products, your content, and so on. The next one is to make sure
that you create an engagement, a conversation in the group.
And you should lead the conversation, think of a topic and take charge of the conversation. Make sure to really engage with them. Get to know them more
so that you could easily get their trust. You could easily know what are the
things that they need help with. The more you know your client,
it would be easier for you to address their concerns, address their questions and their problems,
it would be easier for you to solve their problems. That would be a great, great way to
sell a product or service to them. Once they can see your value and
once they can see that you could really help them, they would not hesitate to pay for something. Like, "Okay, Sui can take care of this." It would be easier for them to invest in you if they can see the kind of service or kind of products that you are selling. The next one is to set the
pre-membership questions. This is what I am talking about earlier.
I mentioned that we decline join requests from those who did not answer the
pre-membership questions. You should also implement that to your client, especially if you are looking for leads.
Ask for their email address, the best email address
to communicate with them. And assure them that you would not spam them and
you will not send random messages. Assure them that all the emails that
will be sent will really be helpful to them or they will be interested in it. You can put that in the pre-membership question. Since you are already asking
for their email address, I would highly recommend that you are going to use
Group Leads or GroupKit. It is a plug-in tool that you install in your browser and it will get the details of the member who wants to join your group. This plug-in will capture all the details answered by those who want to join the group. It will get their email address and all the answers
in the pre-membership form. It will be stored in the CRM. And if you connected the
GroupKit or Group Lead to an autoresponder, example for an autoresponder,
if you don't know what is an autoresponder, it is an email marketing software where
all the email address are being stored and email marketing content is being created, so that promotional emails and such
will be automatically sent.
That is an autoresponder.
Example for it is the ActiveCampaign, MailChimp, AWeber and more. We will not go into that. The main point here is that you can automatically connect the GroupKit or Group Lead, either of the two, it's up to you guys. It is a paid tool. So, if your client doesn't have a budget for that yet,
you can actually do it manually. But it will take time, especially if there are already many people who want to join your group. If every day, there are 20 to 30 people who
ask to join the group, it would be okay. But if it is almost 50 to up,
it seems like a hassle already. Might as well ask your client to invest
in that tool or plug-in so that it would be easier for you guys to save
those details directly to your autoresponder. That is a very good way to get leads
and to get their contact so that you could connect with them through email as well, not just on the Facebook group. So, by setting all those
rules and boundaries in your group, there are really three things that you can get.
The first one is high-quality members. 90% of the members would be really the
ideal clients or ideal buyers that your client wants. The second one is the high-quality content. Because the content is not pre-approved. You review what gets posted in the group and once it is published, that means there is quality in there. That means it is valuable. And because of that high-quality content you publish,
there is also a high-quality engagement in the group. Because you have high-quality content, for sure, the engagements
under those posts are also good, right? Those are the benefits that you will get when you are
going to really set the basic rules. Those are the basic rules that you should implement if you are handling the Facebook group of your client.
Everything is high-quality. Let's always choose the high-quality, guys. I am now going to talk about
the two kinds of Facebook group. This is the strategy that my client and I do. He has two Facebook groups. One group is for the public and the other one is private. So, what is the difference between the two? First, in the public group, anyone can join.
As long as they are really interested, they can get inside. And the purpose of this public group is to accumulate all those who are interested in
the product or service of your client. And to nurture that community from cold lead
to warm lead and eventually, hot lead. How we are going to cook that?
How we are going to make them hot leads? From cold leads to hot leads,
how we are going to do that actually? Ask your client if it is okay with them,
especially if they are coaches, if they are entrepreneurs, if they are coaches,
I would highly recommend you to ask them to at least show up on a Facebook group live where
they will talk about a topic for free, like a free course that would lead the buyers to become interested in purchasing the product or the service.
It is one of the strategies my client implements. He always shows up, at least 30 minutes.
It's already good. He just gives surface level of the content
about the service that he offers. At the last part of his Facebook live, he encourages those who watched the video to
check out the link in the description. And that link redirects them to the benefits they will get if they are going to enroll in that course or that program. That is a really, really good strategy to
make the cold leads become hot leads. Every week, different topics. If your client is talking about fitness, anything about fitness, or maybe a Q and A where he answers the questions live. After the live session, your client could say, "If you want to know more, if you want me to coach you, something blah blah blah, set a call with me and
we will hop on a call together." Something like that.
Those kinds of promotions should be at the last part of the video, after giving value to the members. It should not be too long.
Just a quick giving of value. Inside the public group as well, you could promote there
the other content of your client. For example, he or she has a podcast. Every time he or she publishes a podcast, feel free to share that in your client's public Facebook group. If your client has a blog on Medium,
you can also share that link. If your client has a YouTube channel
and a new video has been published, you can also publish that in the public Facebook group.
Anything your client do for free, you can
always dump that, you can always post that. You can always repurpose something. All the content your client creates,
publish it in the Facebook group as well because that would be a big help to give more information
and give more value to the members inside. That is how you are going to
nurture the cold lead to hot lead. One way to nurture that cold lead to hot lead
is to ask them questions, through poll or even wherein they would
type in their answers. It is a good thing when you get to
know more about your audience. Because that is also one of
the differences between page and group. On the Facebook page, it is more on them knowing you. In the Facebook group, it is more on you knowing them. That is one of the differences between the
purpose of page and group. So, make sure to ask questions to your members.
Ask a poll, ask questions, something like that. As long as you also know their side,
it would be easier for you to position yourself and get their trust. So, that's a great way as well. So after all the strategies that you implemented for the public Facebook group to turn cold leads to hot leads, more likely, there will come a time that someone will finally buy the product or service you offer.
That is our goal. To have someone buy the course or maybe the program or the products of your client. So, if someone finally bought the course or
whatever it is they are ready to buy, they are putting their money or they are investing their money to you, your program, course, or maybe your product, you will now transfer that member
to a private Facebook group. Well, not actually transfer,
as you are not going to remove them from the public group. It is just that they already have access
to your exclusive content. Only the one who paid for the course,
or maybe for the program, or maybe who bought the product, it is only them who will have
access to the content. It is exclusive. The private group is exclusive
only to those who paid.
And there are content inside that group that it is only them who could benefit because they are the ones who paid. You will add them to the private group after they pay you, or your client, through the bank, or through whatever means. Again, for the private Facebook group,
this is like an exclusive membership for those who paid for the program, course, or product. In this group, if you are going to manage
here, ask for the struggles or blockages of your members in pushing through whatever your program is all about and the problems they encounter. Ask them. Your private Facebook group
would be your priority. All their questions inside, strive hard
to answer their troubles and challenges. Try to help them more because
they are the people who bought from you. They will be your VIPs.
You will focus more on them. If they have questions, you should be able to
answer them as soon as you can.
You will provide more content
that are not available to the public. It is also a great way to invite someone,
not your client, someone that can also talk inside the group
and do a Facebook group live. They will also teach your members. Not necessarily you, but the other experts. For example, you are a coach when it comes to fitness. When it comes to fitness,
it is not just about exercise, right? We also have mind setting for fitness,
we also have nutrition. So maybe you can ask your client, "Hey, do you know someone who can talk inside our group when it comes to mind setting?" "And we will invite that person to
talk inside our private Facebook group." They can really get out a lot of it. They will be happy that they paid for the course,
or for the program, or for the product. Have more quality posts and quality engagement inside the private group because these people are the ones who bought the course
or bought the product.
Your client can also have a live session there, like an accountability call where he will touch base with the members and ask, "Okay, how is your progress?" "In which area are you struggling? What are your challenges? How can I help you?" Something like that. Especially if they are a coach or an entrepreneur. It would be really, really helpful if they
can go live and ask their members about the things
they are struggling with and so on. And the last one that I'm going to
talk about is the kind of content that you are going to post
inside the Facebook group.
I feel like one thing you have in mind is, "Okay, Sui, you said earlier that the management of two is different." Yes, it's different. But is content just the same in the
Facebook group and the Facebook page? So, these are the kinds of content I suggest
that you can post inside your group. The first thing is that
if you have a Facebook page, you can share the content from your
Facebook page to your Facebook group.
It will help the Facebook page to have more reach if you are going to share it to your own Facebook group. The second one is
you can promote the services of your clients inside. And you can also promote, as I have said earlier,
the free content of your client. Maybe they have a podcast or a YouTube channel,
or anything valuable and for free. And you think that the members will
get information or value from that. You can share that
to the group. And you can repurpose those content. Another one, the fourth one is motivational posts. It's really a good way to
motivate your group there and make sure to put a call to action
after the motivational post.
He or she can go to a live stream talking about free content or free valuable information. And after that, he or she will invite the members to check out the course program or the product, or the book if he or she is selling a
book, and so on. And of course, you can post testimonials
of previous customers or clients. The feedback from those who bought your course,
or your client's course or product. You can post the testimonials there. And again, don't forget the
call to action after the testimonial so that they will also know, "Okay,
how am I going to get this kind of result?" So, it would be easier for them to know,
"Okay, I will just have to click this link and buy this course." You can also ask your community a question. There are two kinds of questions. First, a question for market research. That is for you or your client to
create more content from the market research. And then, the next one is just for engagement.
You will just be going to ask questions to have something to talk about and to have a good engagement in your group. Those are the two kinds of questions that
you may ask inside your group. And last but not the least,
you can also post tips or trivia about your niche. So, that is also one way. Your members could get more value inside your group. So, yeah. I think that's that. I hope this video is really helpful for you, especially if you are planning
to be a Community Manager, or if your client already asked you to create a group
and handle it or manage it. So, yeah. Let me know what other content you want to see here on our YouTube channel. Please comment it below. And before I'm going to end this video, I would like to flex the works of my
Boss babes and Bosses inside my group.
Check this out. If you want to join our Facebook group, just research
"I'm Ready to Boss Up by BritxSui" And don't forget to follow us on our
Facebook page, BossedUp PH. And follow us on our Instagram account
@britxsui and @bossedupph. So, yeah. I hope to see you guys on my next one.