Instagram has grown to be one of the most
important players in sports marketing and media. But just like any other platforms,
Instagram has developed an algorithm that allows them to serve their users better. Now
the question is, how can influencers beat this? Media has always played a big part in
the success of sports teams. And now that we have the internet on our side,
the games have become more challenging! Social media is daring sports organizations
to step out of their comfort zones and find new marketing
strategies for sports teams. If you want to stay ahead of
the challenge, then stay tuned! TRANSITION Hey guys! Welcome to Creatitive, here we use
our passion for the game to change the game! Every week we talk about solutions that
can truly change the business of sport.
Today we'll be discussing social media
marketing strategies for sports teams Revolutionize the game and don't forget to hit
the subscribe button and that notification bell you so don't miss out on anything else. TRANSITION The sporting industry wasn't safe from the
major take over that the Internet did. Now, social media and digital marketing play
crucial roles to the success of teams today.
This resulted in fiercer competition
between sports organizations. Now, up-and-coming teams are being forced to step their
game up if they want to thrive in today's market. So in hopes of helping sports teams out, we've created a list of must-try
social media marketing strategies! TRANSITION
TITLE CARD: GAME PLAN FOR SUCCESS Planning and creating content is
one of the most common struggles that sports teams go through
— and it totally makes sense.
But today, we'll be helping
you out on that one! Plus, we'll also provide some useful
examples from leading teams! TRANSITION
TITLE CARD: SHARING PRE-SEASON TRAININGS Sharing training and other
pre-season preparation is one of the easiest kinds of social
media content your team can make. When the gaming season ends, sports fans are often left to fend for themselves
and their hunger for sports-related content. So, instead of making them wait more, drum up some excitement by sharing how your
team is preparing for the coming season! TRANSITION
TITLE CARD: MAKE THE MOST OUT OF YOUR RIVALRIES
Staying with the theme of off-season content, capitalizing on intense rivalries is a good
way to encourage engagement from your fans. Just take a look at what the NFL Carolina Panthers
did during Earth Day when they found a tweet about the Jaguars being
the largest cat in America.
It's a simple yet effective way of poking fun
at your rival without stirring too much fights between fans. But do keep in mind that
you want to exude friendly-competition through your content. So don't do anything
too controversial and your team's good to go! TRANSITION
TITLE CARD: MAKE THINGS FUN AND ENCOURAGE
USER-GENERATED CONTENT! UGC serves as a cheat sheet for social media
content. From celebrities down to sports teams, they love sharing photos and videos created
by their fans to keep engagement flowing.
One team that does this often came from the NFL
again, but this time it's the Minnesota Vikings! The team is not afraid to share funny
videos and cartoons about themselves. Plus, they love showcasing their appreciation for UGC by
sharing them on their Vikings Instagram account! TRANSITION
TITLE CARD: BUILD PRE-GAME EXCITEMENT Not all sports fans make mental notes of details
of every upcoming game. So to keep them in the loop, build pre-game excitement by sharing
important details like ticket sales and more! There's nothing wrong with promoting your
upcoming matches. It ensures you that your fans are aware of your coming games and it's
one of the best ways to drum up excitement! Take for example this post from NBA's
Atlanta Hawks. Not only does it serve as a little reminder of the coming
season but it also encourages fans to engage with the post
by sharing their predictions! TRANSITION
TITLE CARD: SHARE HIGHLIGHTS THROUGH THE GAME
Some fans have used social media platforms like Instagram and Twitter to check
ongoing games that they're missing out.
So, keep them in loop by sharing highlights
throughout the game on your social media accounts. Some teams have taken highlights to
the next level like NBA's Sacramento Kings. Instead of just sharing highlights, the team used cutting-edge technology like
360-degree videos to improve their story telling. Your highlights content doesn't have to involve fancy camera work,
just keep your audiences connected to the game TRANSITION
TITLE CARD: HONOR CHEERS AS PART OF YOUR STORY The gaming experience will always feel incomplete
without the cheers and the cheerleaders. Because even the cheerleaders themselves
have built fandoms for themselves! Take a look at how Lakers took the
following that their Laker Girls have gained by giving them their own Instagram account
and their own page in the team's official website! The cheers and the cheerleaders add
more to the fan experience — so make sure to include them in your content as well! TRANSITION
TITLE CARD: INVEST IN IN-DEPTH FEATURETTES Today's sports fans love relating to the
hardships their favorite players go through. And if you think sports fans don't dig
long-form content, that's where you're wrong.
In-depth featurettes about the favorite teams and the hardships they've gone through on
their journey to becoming athletes. Going back to the Atlanta Hawks' Facebook
page, fans can watch in-depth interviews of their favorite Hawks.There are other teams
that have invested in these featurettes as it allows them to build deeper
connections with their fans. TRANSITION
TITLE CARD: SHOWCASE CONTRIBUTIONS TO THE COMMUNITY Sports fans nowadays want to support teams
that care for the same thing they advocate in. So whenever your team participates in community
outreaches, make sure to dedicate posts for it! And if your team is spearheading charity
events or want to promote advocacies that your team cares about, talk about it online.
Share how your sports fans and your team can help the local community be
better. Take for example, the Boston Red Sox! The MLB team is considered to be one of
the most charitable teams in the industry. TRANSITION
TITLE CARD: WHY SOCIAL MEDIA MATTERS TO SPORTS TEAMS With the Internet taking
over the rest of the world, social media is now playing a bigger role in
the success of athletic brands and sports teams. Sports fans now have a plethora of ways to
entertain themselves. And while sports fans have always been perceived as loyal supporters,
they can easily look for something else to entertain them — now that they have the internet
and social media at the palm of their hands. They can easily switch from one app to another
without any trouble. If they get bored of one thing, they'll transfer to another. And because
of the wide variety of choices for entertainment, sports brands need something stronger as a
foundation of their relationship with their fans. Thankfully, social media has
become the leading channel for interacting and building relationships with
fans. Now, all that teams have to do is build stronger and more intimate connections with their
supporters to ensure that they stay with them.
And because of how social media is
so present in the lives of most fans, they are now expecting two-way, year-long
engagements from their favorite teams. They want to be able to talk to
them and ask them how they're doing. The more responsive a fan is, the better
reception he receives from sports fans. On the other side of the coin, social
media following has been used as a metric to measure the reach of a brand. The larger
the following, the wider audience reach.
And organizations nowadays want to
collaborate with businesses that can help widen their reach. They use the
number of social media following and engagement numbers to pick out
the next team they'll be working with. Lastly, social media allows athletes
to build a loyal following that would help them venture into other
fields they want to try out. The reason why most veteran
athletes do well outside the field is all thanks to their supporters.
Fans that are loyal enough to
follow their favorite athletes regardless of the nature of
the endeavor — and that's why most of today's growing players are focusing much
of their energy into building their following. Teams who want to create lasting
success should aim for the same thing. TRANSITION Frankly speaking, building an online following
takes a lot of hardwork and dedication. Things won't be as easy as people think it is but
there's always help available to athletes. Sports marketing companies like
Creatitive are always here to assist teams in building a solid online presence — one
that has great engagement and great following. We'll help you curate the right content
for your social media accounts and build a solid following that'll help you gather more
sponsorships! Our team of sports marketers will take care of all the little things while
you focus on bigger matters like your game! We hope you guys loved today's video and if
you want to learn more about great solutions that can change the game, don't forget to
subscribe and give us a like! And we'll see you next week!