What is JTBD in Marketing? Jobs To Be Done
[Music] hi everyone i'm julia ceogrefocus philippines and i'm happy to welcome you on your focus youtube channel big digital marketer gives you a lot of challenges and one of…
Clay Christensen: The Jobs to be Done Theory
(light music) – To give you an illustration of how we develop this in a deeper way, McDonald's approached this, and McDonald's is a very sophisticated marketing company. They have…