you need to modify your social media marketing
campaign based on your online business type i know this video is going to throw a lot of people
off but people need to understand this one of the major reasons why a lot of otherwise intelligent
and experienced social media marketers fail to get the results that they're looking for is
the fact that they're using the wrong approach their approach to social media marketing and the
websites they're promoting is a one-size-fits-all approach now you don't need me to explain to you
why that's a bad idea it doesn't work in most areas of your life and it definitely doesn't
work when it comes to social media marketing you can't look at this project with the mindset
that as long as you pull traffic from social media platforms then you can use the exact same
method and the exact same communication tactics regardless of the online entity or business
you are promoting since we're using content to develop relationships on social media platforms
this one-size-fits-all approach is even more fatal i mean it's a bad enough idea as it is but
if you were to use a content based campaign it gets even worse the reality is that different
business types require different content and publishing strategies you have to customize
modify and tweak your particular content and publishing strategies on social media to fit
the type of website you are trying to promote now there are a huge number of
website variations out there in fact there are too many i would venture to say
that the only limit really is your imagination but if you were to categorize these
different website types into four rough forms they would more or less fall into the following
publishing e-commerce or drop shipping email lists and traffic sales again there are many variations
of these but if you were to look at the different types of businesses out there you can pretty much
reduce them to these four types when you study these closely they have different needs they
have different features that must be addressed otherwise you're not going to get the results
you're looking for unfortunately a lot of social media marketers would try to promote a blog
the exact same way they would try to promote a drop shipping or e-commerce website similarly
somebody who is essentially just trying to sell their social media traffic is trying to do
content marketing like somebody with a blog it doesn't work it doesn't make any sense the
bottom line is obvious different strategies require different content types you must start
with the type of online entity you are promoting are you promoting a blog do you have a website
that uses a lot of articles do people contribute content well you have a publishing website do you
have a drop shipping online store maybe you built it with shopify and you use oberlo to get products
from aliexpress when people buy stuff from your storefront your software orders the materials
from aliexpress and you keep the difference maybe you sell from your own inventory it doesn't
really matter you run an e-commerce website this is very different from a publishing business
similarly if you make your money through your mailing list you can't market on social media the
same way as you would if you had an online store again different strategies require different
content types what do you have available now that i've gotten you thinking about how
special your specific website target is i need you to look at the different content types
available to you you need to think outside the box you need to look at all the available options
out there and how you can create content that is tailored to your specific type of online entity
here are the list of content types you can use to promote different online entities but your
specific focus and specialization should weigh more heavily on certain types of content instead
of others audio clips slideshows infographics diagrams blog links videos the bottom line don't
just think links it really freaks me out in fact it really saddens me when i see a lot of otherwise
capable social media marketers focus almost entirely on spreading their links i think that
this is the end game well yes links are important i can see where they're coming from because when
people click on a link that's instant traffic but you have to understand that depending
on the type of target site you are promoting you would build a tighter brand if you share
different types of content in many situations you probably would be better off sharing more
audio or infographics and diagrams than if you were sharing naked links because people
are bombarded with links every single day you have to pay your dues you have to become
familiar enough to your target audience members using these different content types for them to
eventually trust you enough to click on your link unfortunately a lot of people have this in
reverse they start with the links and when they get desperate they then use other types of content
at that point they're a day late and a buck short don't do that instead use the derivative content
first and then play up the links also not all of these formats work with your particular style
of website i would suggest that you look at your competitors first and pay close attention to
the type of content they are currently sharing what kind of format do they use are they sharing
mostly picture quotes are they focused primarily on video do they have a special fondness for
diagrams this is not random this is actually telling you all you need to know about how
to appeal to your target audience members this is no time to be revolutionary and come up
with something new completely out of left field that's not going to work there's a reason
why your competitors are not doing this at this point in the game you should focus on what
everybody else is doing and reverse engineer their formats once you have established a distinct brand
then you can experiment with different formats different ways of doing things and possibly coming
up with something that is distinct to your brand but until and unless you reach that point you
need to focus first on reverse engineering what everybody else is doing in other words let them
do your homework focus on what they're doing right and build on it figure out their areas for
improvement and come up with a more compelling offer pay attention to what they're not doing
avoid those because obviously it doesn't pay i hope i'm being clear here make sure that your
content types as well as your sharing strategies fit the type of business you're in a little bit of
reverse engineering can definitely go a long way
