Sup guys Jordan here today we're gonna
be going through how to start social media marketing in 2020 but before we
get into it make sure you're subscribed with your notification bell turned on
and let's get started with the video okay so how to get started in 2020 even
with no previous experience whatsoever now I record one of these videos every
single year and I put so much into these videos I want to make sure that I update
them yearly because so much changes in the marketing space and I want you to
have the most actionable and up-to-date relevant information with no fluff
whatsoever now every time we release one of these videos literally hundreds of
people launch wildly profitable marketing agencies sign up clients for
thousands of pounds per month just off the information inside this video so I
want your full attention today close all your other tabs put your phone
away make sure you've got your notepad out and pay attention to this video
there's a presentation I'm gonna be going through literally will teach you
all the steps you need to take to get started within this industry right now
but before we get into it there's a competition on this video to enter it
you need to comment down below with your goals for 2020 I also want to make sure
you've liked the video and you subscribe to the channel as well because we put
out weekly content about social media marketing so comment down below your
goals for 2020 and every one in 100 people are gonna get the chance to win a
strategy call with me personally I'm gonna go through your current situation
your desired situation in life and we're gonna work out exactly what I can do to
help you get to where you want to be on your success path now for the first time
ever every one in 500 people are going to be
drawn we're gonna draw names online okay so everyone in 500 people are gonna get
the chance to win complimentary entry to the Affluent Academy this is the first
time I've ever ever given away entry to any of our programs this is the most
comprehensive agency training program 11 modules over 100 lessons every single
piece of information you could need to build a wildly profitable marketing
agency so make sure you enter that competition before you
proceed any further with this video not only have we got that competition but if
you stick around till the end of the video I'm gonna be giving each and every
one of you something completely priceless you're gonna love it so make
sure you stick around till the end of the video right without further a due
let's get straight into this presentation okay so how do you start a
social media marketing agency in 2020 or SM ma or digital marketing or whatever
you want to call it so first thing you need to understand what social media
marketing actually is okay now this is a service based business and you're going
to be offering predominantly paid advertising to companies and you may
even offer content creation you may offer page management but this is a
social media service based business and you get paid per month to do this you
can get paid anything from $1,000 a month to $10,000 plus depending on
whether you do a revenue share depending on the size of the business of what it
actually is you're doing for Werdum there are lots of services you can offer
in social media marketing but the core is paid advertising content creation
maybe as well and page management so Facebook page management or Instagram
page management and this is a value-based service you're not getting
paid based on your time and how much how many hours per day in putting into a
business you're getting paid on what you can actually do for them how much value
can you provide for a business so let's move on so I just want to get some
frequently asked questions out of the way first of all I'll get asked these
three questions all the time so I want to make sure we get them out of the way
first first of all what do you need to get started you don't need anything to
get started with social media marketing you can do this from anywhere in the
world which answers the next question as well you literally can do this from
anywhere as long as you have access to the internet and you have access to a
computer or a laptop doesn't need to be fancy at all you don't need any fancy
software you don't need a particularly memory heavy computer you literally just
need an internet connection and access to a computer you don't really want to
be managing this from your mobile phone also what about if you don't have
time this is a really good question and actually I was launched my digital
marketing agency two and a half years ago now when I was working full time
we've scaled it out to multiple six-figure profits right now on a
monthly basis so we profit by figures every single month with VIN II's and C
and we launched when we were working in a full-time job when I was working in a
full-time job actually saw my first two clients whilst I was working full time
and yeah it was easily manageable and then replaced my outgoings and decided
hey look I want to take this full-time and I quit my job at that moment so you
don't need anything to get started you don't need any previous experience I had
no marketing experience whatsoever you can do this from anywhere in the world
and you really do not need a lot of time all you need is the drive and the
determination to be successful I'm not here to tell you that business is going
to be easy that you're just going to be able to sign up a client within your
first day and you'll be away and you'll be making six figures in a couple of
days anybody who's telling you that is is talking bull they're lying to you and
business is before the resilient business is for people who are driven
and want to be successful if that sounds like you then you're gonna absolutely
love this industry so let's go on to the three key stages of success I've got
their little pointer here so hopefully this is gonna move through the
presentation nice and smooth so the first thing you need to understand to be
successful one of the things you need to understand first of all when you're
launching your agency is how to find clients where are you actually going to
find clients who are they what are they and where are they
actually residing in you also need to understand how to prospect so these
things that on this slide these are all the things that we're going to be going
through in this presentation today in this video you they need to understand
how to actually sign clients up so it's all well and good knowing who you're
going to reach out to and where they are but how are you actually going to close
them and get them paying you so you need to understand how to set meetings how to
sell your service and getting a yes from a business owner then finally we want to
go through how to actually get results for businesses it's all well and good
knowing who to reach out to and how to actually close to them but how are you
actually going to get them result how are you going
generate the more revenue per month which is our sole goal we want to work
with businesses and help them to generate more revenue per month so what
tools are we going to use what's the strategy that we're actually going to
use to get results and how are we going to scale up as a business so let's move
on to these things individually the first thing we want to look at is who
what and where we need to know how we're actually going to find clients now the
first thing you want to look for in Cline's
is companies who are in high demand by a large audience okay so these are
companies which are demanded by the masses companies like for example
restaurants and food food is a commodity so everybody needs to eat that's a high
demand service by the masses because everybody needs to eat but if you are
looking to reach other restaurants make sure they are high ticket restaurants
they're not just your average run-of-the-mill
restaurant they're like a high-tech here thirty dollars per head plus but you
want large in demand services businesses with repeat custom so businesses where
people come back again and again and again because the success of working
with a company in digital marketing depends on you getting repeat custom
depends on you being able to get them new customers every single month but
those customers also coming back to that business owner it's something called the
snowball effect we want to push this snowball imagine you're pushing a
snowball when every single month the snowball is getting bigger and bigger
because you're getting more and more customers for these clients but they're
also coming back again and again you also want to look for local
businesses to start off with this is the easiest place to start in my humble
opinion when I first started out I've reached out to local businesses in my
local area and I looked at businesses which I had a genuine interest in this
is something I think is really important when you're first starting out and
you're looking at what businesses you want to reach out to I always recommend
reaching out to companies you have a genuine interest in this is actually
going to make you enjoy what it is you're doing for these companies now
I've got a couple of niches here Fitness fitness industry dentist cosmetics
high-end restaurants ecommerce these are just a few niches which is good for when
you're first starting out is certainly not limited to this a lot of
people say hey look these are the best niches you should reach out to it simply
doesn't work like that my best advice is always make sure it's an in-demand
product or service they have a high quality product or service and you have
a genuine interest in what it is that they are actually selling what it is
they are actually promoting and above all make sure they have a good
reputation you can have the best advertisements or the best marketing
strategy in the world but if your clients don't have a good reputation
they're not going to be able to retain customers so make sure that the
fundamentals are in place first of all so we don't need to know how to prospect
so we've got an idea of what kind of companies we want to reach out to and
first of all you want to understand what prospecting actually is some of you may
have never heard this term prospecting prospecting is a sales term for
basically finding business owners details or the details in general that
we're trying to get from a business from a lead and a lead is a potential
customer of ours so we want to make sure we find the decision-makers details
first of all so let's say we've got a list of gyms in our local area that we
want to reach out to we need to start prospecting so we need to find out all
of the information about these gyms so we want to locate the business owners
details that's going to be the decision maker nine times out of ten we want to
find their Knight name that email address and their phone number okay so
we've got multiple ways for us to contact them we always want to find
their name you won't always be able to do this but you nine times out of ten
you want to at least try to find their name because it's going to make it a lot
easier when we reach out to them when we when we may call a company or when we
emailed them we're going to move on to strategies shortly we want to make sure
we can actually reach out to them personally we can say hey can I speak to
John please or hey John I hope you're well want to reach out to you we don't
want to say hey I'm looking for this to get to the business owner please because
it just looks unprofessional and we're not going to have a positive response we
also want to utilize our initial Network starting off with so this is a really
great place to start when you're starting in digital marketing don't be
afraid to reach out to your friends and your family and say hey I'm starting my
own digital marketing agency I'm looking for businesses to work with I thought
the best place to start off with would be my exist
thing network and so put a post out on Facebook literally just like that and
see if anybody in your existing network owns a business and I'm willing to work
with you to start off with you can also use Google and search engines so search
for the business name and so you could do a Gregg's gym owners details or
whether it's called Gretchen the guy's the gym the guys probably already called
Greg but you can Google search for business owners details if you're from
the UK use a website called Companies House you can actually search a big
record of all of the directors for companies in the UK so you can really
easily locate the business owners details then finally you've got Facebook
Instagram LinkedIn have a little stalk on social media you'll be surprised what
information at your information you can find and you'll be able to prospect
really easy using these methods so that is in a nutshell how you can prospect
how you can start actually looking for the business owners details ready for
you to contact so let's move on so what are the best contact methods when you
are looking to reach out to companies you've got a list of companies that
you're trying to reach out to how are you actually going to reach out to them
first of all we want to make sure we use a multi-platform strategy I see so many
people saying hey look you just want a cold call or you just want to email or
you just want to send EMS on Instagram and that simply does not work there is
no one-size-fits-all with sales and you need to make sure that you're using a
multi-platform strategy so you don't just stick with one strategy
so yes cold calling is always going to work very very well cold cooling is a
great outreach strategy because you can get straight on the phone with business
owners and you can arrange a meeting with them en DMS and emails as well so
you can send emails over to companies you can send them a DM on LinkedIn or
Instagram or Facebook these are really effective ways to directly message
potential client or customers door-to-door and video outreach as well
door-to-door isn't as effective because it costs you a lot of time so if you're
walking around your local city it's it's not going to be the most efficient thing
for you timewise but yeah it's there as an option if you want it and then
finally we have video outreach again this can be
really really effective but it's a little bit time-consuming you just
record a video of yourself saying hey Greg look I'd really like to work with
your company my name's blah blah blah I offer blah
blah bar service and yeah I'd love to arrange a meeting with you are you free
for 15 minutes over the next week so I can come in and share some ideas with
you whatever you may be saying but these are the best ways for you to reach out
to business owners my biggest recommendation would be using a
multi-platform strategy use a mix of these individual strategies cold calling
emails DMS door-to-door video outreach and handler companies from multiple
angles because what may work for one business owner won't work for another
business owner someone may be really receptive to being cold cold where
someone else may be really receptive to their email someone else may not even
check their emails so you want to make sure that you hit people from all angles
that's the key to success themselves trust me I know I worked in corporate
sales for over three years before I launched my agency I spent 2000 hours on
the phone I am I'm a veteran when it comes to reaching out to business owners
I used to reach out to multi conglomerate billion-dollar companies
over in the Middle East and I'd have to reach their c-level executives I spoke
to the CEO of Universal Studios our met with them out in Dubai and I did that
all from using a multi-platform sales strategy and I carried out across in my
digital marketing agency so setting a meeting that's another thing we need to
do this is really important when we are reaching out to business owners the
first thing we want to do is we definitely do not want to sell that's
one thing we want to make sure we don't want to reach out to a business owner
and start selling to them right away it's not going to work and it's going to
be unprofessional we want to make sure we're warming up this sales process we
want to make sure that we're preparing these potential clients to be closed so
we always want to make sure that when we're reaching out to a business owner
we speak to the decision maker right away so that's why we've done a
prospecting correctly we're going to speak to a business owner we're gonna
get straight to the point in any communication that we're having where
we're sending an email whether a cold call and we're getting straight to the
point right away we're also going to create some kind of scarcity
so what scarcity is it's like a time-based limit or at the fact that we
only want to work of a certain client so for example
well I'll give you an example of a pitch in a moment you could say hey oh look
I'm only looking to take on one or two more clients this month and that says to
the business owner okay they're thinking on them I hope that's going to be me or
I'd like that to be me I want to be that one of those one or only two people that
that person is actually working with so it creates scarcity it creates that
impulsive need in your potential customers now golden rule here when
you're trying to arrange meetings with business owners is never pitch before
and meeting the sole goal for outreach is to set a meeting you do not want to
pitch your service on a cold call you do not want to pitch your service on an
email with DM door-to-door any of that your goal when you're reaching out to a
business owner for the first time your first contact point is to arrange a
meeting with them and that is when you were going to pitch your service so for
example putting this all into some context for you let's say I was cold
calling a business owner what's getting straight to the point
I'd be like hey and hey John is it in fact the owner I'm speaking to you so
the first thing you want to do is really make sure you're actually speaking to
the person that you want to be and you can say hey look John my name is Jordan
I know you're busy so am I so I'm gonna be quick and I'm getting straight to the
point here I'm saying that you're busy I'm busy I'm diffusing the situation and
then I would go on to pitch my service I would then say look I hope restaurants
in the local area to get more clients per month using social media and also on
your Facebook page the other day I can see you leaving a lot of money on the
table at the moment I'd love to come in and share some ideas of you do you have
15 minutes over the next couple of days getting straight to the point completely
off-the-cuff I literally just made that up off the top of my head my pitch
changes every time I speak to a business owner because I'm judging their
character and I make sure I'm adaptive you don't want to be forced you don't
want to sound scripted you don't a sound robotic be natural be yourself say words
that fall naturally in your vocabulary okay so don't pretend to be someone
you're not you could then drop in there you create
a scarcity like I'm gonna need to take on I'm only looking to take on one or
two more clients this month I was on your Facebook page I'm gonna see you
leaving a lot of money on the table I'd love to come in and share some ideas
with you are you free for 15 minutes or so over the next couple of days really
just keep it as simple as that and you're gonna create enough scarcity and
interest for that business zone to be like yeah actually I am free I'd like to
arrange a meeting with you you proceeded to book the meeting
hey presto you have a meeting with your first
client really is as simple as that I'm smashing through this video guys because
what loads of content to go through today so I hope you are taking notes
so moving on so we have now we now get an understanding of what kind of clients
we want to reach out to how are we going to reach out and I'm going to use a
multi platform strategy we're gonna get straight to the pool in and arrange a
meeting with them but let's say we now have arranged a meeting and you sat down
you're like a crap what am I actually gonna say here so the second thing we
need to understand in our freaky success is how are we actually going to close
potential clients within our agency and by the way I talked so fast guys so some
of you might want to put me on like minus five speed or whatever but it's
just the way I smash through things when I get passionate I get into this and you
can't stop me so the first thing you need to understand this is this one
thing I do I break down our meeting strategy into three very easy steps for
you to follow and this is easy for anybody to follow if you've never had
any sales experience whatsoever we've had students and members who have closed
thousands and thousands of pounds per month using this meeting strategy this
free set meeting strategy which I'm literally giving you in this video so
make sure you follow this religiously the first thing that you're going to do
when you get into a meeting with a potential business owner with a
potential client is you're going to go through what we call the discovery stage
okay now you're going to learn and get fuel for later on in the meeting so what
you're going to do is you can have some small talk first of all with the
business owner you're gonna get some niceties out of the way maybe talk about
the weather or talk about football we'll talk about some common interest what I'd
recommend you're doing actually is stalking that business owner on social
media beforehand find some common interest that you may have with them so
you can throw that out there and the small talk to start off with then you're
gonna start talking about their business so you want to ask them questions about
the business you want to discover about their business find out what products
they sell well what products don't sell well find out what their existing
marketing strategy is this is something it was really important you want to find
out what it is they're doing at the moment okay so how are they marketing
themselves right now you want to learn about all of that you want to learn
about their problems this is the biggest thing here you want to learn about the
issues that they're facing as a business start thinking about maybe how you can
help them to solve those problems you're going to write down all of this stuff
which is going to be ammunition for later on in your meeting with this
business owner you then going to move on to stage two which is the presentation
stage okay so once you've learnt about the business owner this is probably
going to take five to ten minutes of discovery stage each of these sections
five to ten minutes each okay so you've learned about the business you've got
some ammunition you're now going to wow them with value you're going to present
your service to the business owner now nine times out of ten this is going to
be some kind of paid ad service whether this is Facebook or Instagram as I said
you may drop content in there there are other services you may add in as well if
your web developer you can add websites in there this is a business model I hope
you can understand that this you can really use whatever skills you've got
you can add that to your to your your repertoire your your service base you
really can expand this however you want to so when I say present your servers
this is whatever services you are actually offering it the business owner
at this moment in time depending on what it is you think they actually need and
you're gonna wow them here you're gonna educate them this is your chance to show
them exactly how it is you can do what you do and what I always recommend you
doing is getting it a simple set of screenshots together okay
teach them about maybe Facebook ads teach them about whatever it is that
you're looking to do for them so you don't need to create some fancy
presentation and present it to the business owner all you need to do is be
able to explain this very very simply in a series of screenshots and another
thing you want to do is compare the business to one of their biggest
competitors this is a really really good strategy which works nine times out of
ten and what you're doing is you're using something called the law of
comparison if you compare your potential client to one of their competitors who's
already doing it a great job on social media it's going to get their back up
and it's going to make them think hey we have better business than them we're
good we need to be doing better than them and it's going to make them want to
do better it's going to make them want to change so try and find one of their
competitors when their biggest competitors who were doing really well
on social media at the moment and use the law of comparison get their backup
and get that hunger that entrepreneurial spark inside
them get them thinking we need to change we need to do better we need to better
our service we need to better our offering we need to better our marketing
and we need to work with this person and give them our money so they can market
for us ok that's what we're trying to do which one of them and ignite that flame
in the presentation stage then finally we have the clothes so what we're going
to do is we're going to use a very simple clothes we're literally going to
ask for the sale and this point in the meeting strategy we've already built so
much or Foresti because we've learnt about the business we've learned about
what sells well what doesn't sell well their problems their struggle points
we've presented our service to them so they understand how it is we're going to
solve these problems for them and now we're going to Aspen a sale we're simply
going to ask them hey look do you think that I understand the problems you're
facing as a business yes do you think that I have the skills needed to help
overcome these problems yes well are you ready to take the next
step yes okay you're getting a free part yes close there you're getting
permission to sell to them and all you simply need to do now is state your
prices which you're going to do a set service charge per month of your
offering Facebook ads or paid ads you're going to do a set service charge per
month and you're gonna have an advise ad spend as well so the client need to
spend money on adverts as well the client pays for the ads a common
misconception social media marketing is that the marketer pays for the ads no
the client pays for the ads separately so you say hey my service charge for my
Facebook ad service or this is what I think you require my paid my service
charge is $2,000 per month and my advisor ad spend is $1,000 or $2,000 as
well so you always present them separately service charge and spend
again this depends on what service you're offering now the most vitally
important thing here when you're trying to close a business there's a term in
sales that the first person to speak after stating a price loses and this is
true never ever justify your price as a as a social media marketer when you
state your price stay quiet let the business owner speak first the
minute you speak you start justifying you start stammering over your words you
start you you start losing you lose confidence the
business owner loses confidence in you because you have shown a lack of
confidence in your price to make sure you stay quiet and let them come back to
you they've got concerns fine overcome them the concerns if they've got
concerns and it comes down to shortfalls in your meeting strategy maybe you fail
to answer some of the questions so go back backtrack in the meeting and answer
those questions forward business owner but make sure you do know you do not
justify your price now if this is your first ever client you could consider
giving them a free two week trial I don't recommend doing this too often but
to get your first client there's no harm in doing a two week free trial to prove
to them that you can do what it is you're saying you can do and then they
can sign up with you but only use that as a last resort you can damage your
brand if you if you throw that away too quickly so that is how to close clients
now we need to understand how to actually get results so service delivery
B you need to understand the best platforms to use how to create effective
ads understanding the value ladder and trend to look out for in 2020 these are
all things we're going to be going through right now
so what platforms are we going to use I've already touched on this but the
main platforms you're going to use as a social media marketer are Facebook ads
and Instagram ads Facebook own Instagram it literally makes it so easy to create
an Instagram ad because you just tick a box now and yeah you're gonna create an
Instagram that they've also is Google Ads
as well but I would recommend starting off on Facebook and Instagram if you
want to expand your service base you can move on to Google Ads Facebook and
Instagram work really well for business to customer businesses so b2c it's what
it's called so it's businesses selling to customers
such as restaurants sell to customers business to business is Google Ads so
business to business for example is maybe a lawyers working with businesses
or accountants working with businesses that's b2b but I would recommend you
starting off with b2c platforms Facebook ads and Instagram ads they're billions
and billions of daily users on both of these platforms and it has never been
easier to get yourself in front of the world to get your client in front allure
world and a world addicted to their mobile phones every
minded mindlessly browsing through their feeds we've all seen Facebook ads this
is the service that we're going to be offering as a court for our potential
clients now what we need to understand before we can do any marketing for any
business we under need to understand the customer journey why is it that people
buy what is the journey of somebody actually buying what is the funnel when
you may hear this term being thrown around in the marketing world the funnel
this essentially is just a way of putting people into the top you imagine
got a funnel like you got on screen right now we're chucking people cold
people cold leads into the top of this funnel and we're converting them into
customers for our clients okay so I want to take you through an example of a
customer journey right now okay so going through the potential stages of a
customer journey the first stage we have is the awareness stage okay so this is
when a customer becomes aware of a problem through your promotion or your
webinar or your ad whenever that may be a webinar is just like a free online
training it depends what you're doing for your client so let's say for example
we have a gym client and our potential customers their potential customers have
seen a video from the gym and they're looking at that video – fitness video
and they're thinking hey look I'm a little bit overweight I I should
probably go to the gym they got they're aware of the problem okay they're aware
of the issue here the next stage is the interest stage okay so they're becoming
more interest and focused on finding a solution so they're already aware that
they may be overweight and now they're seeing more content from the gym and
they're like maybe I could go to that gym maybe I could actually improve on my
physique then we have the consideration phase so this is when they seek further
education on the product / service and testimonials whatever it is they're
actually seeing maybe they've seen on that gym page that there are good
clients as happy clients as good case studies and they're now thinking what if
that could be me what if I actually could work with this business what about
if I could sign up for this gym and then finally we have the actual purchase
they're taking that leap and becoming a customer they're thinking you know what
I'm gonna do this so they've gone through the awareness the interest a
consideration and they've become a purchaser that become a customer so they
started off as what's called a cold lead in the top of this funnel
we brought them through this process through this customer journey and now
they have been converted into a customer and this is the fundamentals of how all
advertising works and you need to understand this first of all now another
example of this will be a value pyramid okay so you may have heard this as a
value ladder and this is another way of marketing we're taking people through
this customer journey I'm gonna give you a real world example here so the first
part we have of this value pyramid or the value ladder is the free value okay
so we provide free value for our potential customers for our client
potential customers so let's say we're working with a dentist right now and
they're putting our organic normal post on Facebook or an Instagram it's hints
and tips they're building a relationship maybe they're talking about good oral
health for example now the second thing on those they could throw out an offer
for free teeth cleaning so we could run and a Facebook ad for our dentist Klein
offering a free teeth cleaning voucher this is an initial offer to lure people
in after they've seen that free value we then when them actually the customer has
gone in for their free teeth cleaning our client could upsell them on dental
fillings they could say hey look you're your health friend a bit your t4 in a
bit disrepair like you really could do with some fillings a lot of people will
go to the dentist to go in for free teeth cleaning are gonna need fillings
so they upsell them on a hundred dollars for example then they may say hey look
they're getting they're feeling good about their teeth they've had their
fillings they might mound consider teeth whitening so the client might upsell
them to teeth whitening that's two hundred and fifty dollars for example
and then even further from there once they're feeling really good about their
teeth they might need a bigger work they might need more they might need dental
implants and this could be anything from $5,000 to $20,000 so this is a total
potential value of this one customer of $5,000 plus and we started off by just
giving them free value on Facebook or an Instagram and we just came from a free
offer like free teeth cleaning and in over time naturally they have up sold
this is also what's called the lifetime value of a customer we don't just look
at a customer for what we can make from them straight away
we look at what we can make them in the long term what can we up sell them on
how can they repeat can become a repeat customer how can we build that snowball
which I mentioned earlier on in this video so this is the value pyramid and
you can carry this across all value ladder you can you can carry this across
in any industry with any customer that you are working with so I just want to
give you a actual real-world example here this is a example advert that I
have ran and I want to show you exactly how you can create adverting create
adverts but what you should look out for in your advertisements what makes up a
good advert when you are creating one and this is the same with Facebook
Instagram with Google Ads whatever it is you're using you can carry across these
same principles so an effective ad every single effective ad needs to start off
with an attention grabber and that's that first line you can see here
attention Birmingham ok so we're calling out to an individual area or to an
individual audience so you only have a few words to actually spur to spark
interest so if someone's scrolling down the newsfeed you need to get their
interest straightaway we then want some curiosity slash scarcity we've already
gone through scarcity we want to create urgency or exclusivity so here we have
tooth decay and bad breath and no fun right okay so we've got that yeah now
then they're not fun then we've got a watt and a why so we're getting straight
to the point with no time wasted that's why we're giving away 20 vouchers for
free teeth cleaning this month okay getting straight to the point and this
is a part of the value ladder and then finally we have a call to action so
people generally respond well to being told what to do especially in
advertisement we want to tell our clients potential customers exactly what
they need to do to redeem this offer so we've got to call to actions here we've
got one in the text which is click below now to redeem your voucher once they've
gone they've gone again what are some more scarcity there and environment that
get offer button there as well so this is very simply is how you can
create effective adverts you can carry this across in any niche with any
product with any service make sure you have these four fundamental things in
each and every one of your adverts and you can almost guarantee that they're
going to be six for as long as the client has a good
product a good service and I have a good reputation so make sure you carry across
all of these things when you are creating adverts so in a nutshell that
is how to get results for your clients and the three keys to success in social
media marketing number one how to find clients number two how were to close
them and number three how to get results and now very quickly I'm going to touch
on some trends for 2020 things you need to look out for to stay ahead of your
competition in 2020 so first of all we have the removal of vanity metrics okay
so Instagram are currently trialing in many countries getting rid of vanity
metrics they're getting rid of the like function this is something which is
caused uproar I personally think it's a good thing I don't think everybody
should be judged on their success based on how many likes they get on Instagram
what this means is is you can have to focus on better quality content for your
clients and make sure you keep an eye on this then we have augmented reality AR
so this is like snapchat filters or Instagram filters on your face imagine
when companies can then use that to put ray-bans or sunglasses on your face or
when you want to put a sofa in your living room for a furniture company
imagine the power of that within advertising then we have facebook AI
artificial intelligent Facebook are already trying this out people are going
to be able to create ads with AI this is a massive tool that when people jump on
you're going to be able to cash in on this so make sure you keep on top of
this within your agency then we've got social commerce so we've already seen on
Instagram I'm sure you've already seen with your favorite influencers they're
selling the items of clothing that they wear or promoting those items of
clothing and you can actually buy them by clicking on the picture and it goes
through to a social commerce page so essentially ecommerce websites are
having their products directly linked into social media and you can buy from
the social media platform this is going to be much bigger in 2020 and the next
couple of years this is going to blow up even more and finally we've got new
marketing opportunities companies like tic toc who absolutely blowing up yes
they've got a younger audience you've got other or other platforms that's just
snapchat these are other advertising platforms which are going to be getting
bigger and bigger over the next 12 months so make sure when they become
publicly available for you to advertise on if you've got clients who have
younger audiences or audiences which suit different platforms trial them out
because these companies these platforms are going to have the cheapest cost per
1000 impressions these platforms because they new are gonna wanna get as many
people in as they possibly can so you're gonna be able to spend less on adverts
to get better results so these are the biggest trends very quickly you can
screenshot this right this down these are the hottest trends for you to look
out for in 2020 now if you want to learn more stuff this is I know it's a lot to
take on you probably got loads of notes if you want to learn more and this isn't
a sales pitch but I want to talk to you very quickly about the affluent Academy
now the affluent Academy is our online training program this is our online
education business and it's a sister of our agency and the affluent Academy is
without a doubt the most comprehensive agency training program in the entire
world it's 11 modules over 100 fully comprehensive lessons which literally
teach you every single piece of information you could possibly need to
be wildly successful in this agency so when I went through cold calling
emailing all of that in this video today we give you every single script that you
could possibly need every single potential objection that you could
possibly have from a business owner how to overcome them case studies from our
own personal agency the results that we've got for clients which you can use
and leverage to sign up clients for your own our own individual lead how lead
generation team so you have access to our team who can generate lists of leads
for you and so much more fully comprehensive results training copy and
paste ad strategies I want you to check out the affluent Academy if you're
serious about being successful in this industry and you literally want a
blueprint to every single piece of information that you could possibly need
every trick every tool every contract for successful digital marketing agency
whether you're just starting out or you already have a successful agency we
guarantee your first or your next client within 30 days that's how confident we
are in the systems that we teach and we're the first ever online education
company to offer a guarantee of that stature so moving on I just want to talk
about the fact that we manufacture award-winn
and you may have seen in this video that I've got this award sitting on my table
this is the affluent agency award and we give these we award these to our
community for consistently generating exceptional client results he's a solid
these are made by the same company who made the BAFTAs
this is solid aluminium with a thick acrylic top on there and you have to be
nominated by your clients to receive one of these we have an awards evening every
single what put twice per year and last one was on a rooftop bar in central
London that's where this picture was it's an amazing evening we get everybody
together we share in success and this is an award that our community can leverage
something that isn't going to inflate their ego but something they can use to
sign up more clients for their business something they can use to build their
agency even further and the people that win these awards literally had no
experience when they first started out in their agency this is Joe this Joe in
this picture here Joe's been with me from almost day one when I first
launched our online training program when I first had success in my own
agency Joe started an agency of his own hold the frame media now he literally
scaled up to six figures within about six to nine months
he said wild amount of success he was a Team GB skier who actually had an
accident when I first met him but so he moved into business he needed to move
out of skiing and he gets such incredible results for his clients and
he did not know how to get any results before he joined our program he didn't
know how to run ads he was literally just this physical guy you did skiing he
had no idea how to run Facebook ads whatsoever and we taught him how to do
that we taught him how to systemize how to get results and he's built such a
wildly successful agency then actually a month ago we bought him out and he's now
a director in our agency and manages our entire agency base team that is how
successful Joe has been through the systems we have taught him then I've got
Lee here Lee is from fire wire social and the reason I'm showing you these
guys is I want to inspire you and show you exactly what you can do even if you
have no experience these are people all in the same position that you are in
right now with no experience whatsoever people who did not know how to market
who did not know how to sell and now have wildly profitable multi
six-figure businesses now Lee is from fire wire social if you go on the
affluent website you'll be able to find Lee's website you can look at Lee's
Agency incredibly successful guy he came from an engineering background he wanted
to free up more time hence why he started social media marketing and he's
now its serial entrepreneur profits have been profiting multiple six figures then
finally really quickly we've got Tyesha Taisha is actually from
near my area she's from about 20 miles near me and when she first reached out
to me when she first joined our academy she was working for another marketing
agency but she was just a pawn she was a cog in a very large machine and she
wanted to work for herself she knew her own Worth and so she joined our program
launched her own agency the Ivy rose agency and has literally gone from
strength to strength since then and it's just been amazing to watch and these
three people are literally just a small handful of the people who have won Fon
Agency Awards click link in description visit the academy page you'll be able to
see loads of other people visit their websites get some inspiration know great
testament of what can be done when you put your mind to it
now one other thing one final thing before we round up this video which we
do which separates for us from anyone else in this industry from all our
competition is we are that confident in the systems that we teach in the
affluent academy then we are the first ever agency training program to
guarantee your first or your next pay incline within 30 days or you get your
money back and you get to keep access to the program but we are that confident in
the systems that we teach that we have an action-based guarantee for those
people who are willing to put in the work who are driven to be successful we
are that confident in what it is we teach will guarantee them success and
that's never been done before and if you're interested in that go over to our
website look at the modules look at the terms there's nothing hidden whatsoever
you have nothing to lose if you are looking to launch a wildly profitable
agency you're looking for a blueprint something which will literally give you
every single tool you could need to be successful now at the start in this
video video I told you that I was going to give each and every one of you
something which is priceless something which will change your life something
that we have never done before in any of our programs and that is true
in the link of this description of this video I am going to be giving away for a
very limited time a free module for the affluent Academy an entire module for
free that you can gain access to right now now some of you will be watching
this video and that module won't be available anymore the program will still
be available so you can click the link in the description and enroll but that
free module might not be available so if you're watching this and it is jump on
that chance right now and in fact I'm gonna move over to my other screen right
now quickly okay so if you click the link in the description you're gonna
gain access to module 1 of the affluent Academy for free this is laying the
foundations now I've literally seen thousands of
agencies come and go over the last two and a half years and the number one
reason that I see agencies fail is the business owner the owner of the agency
not being a successful business person first was being a successful person
first not having the right foundations in play so what I'm gonna give each and
every one of you if you're watching this and this offer is still available I want
to give you the opportunity to lay your foundations correctly to look at your
life and make sure that you yourself are a successful person first look at your
routines your habit your environment look at all aspects of your life and
make them perfect become an employer and change your mentality from an employee
understand the foundations that make a successful agency understand the
opportunity that is at hand understand all the services you can offer as a
social media marketer I wanna give you everything you need to lay the perfect
foundation of success within your agency and you're gonna get that in this free
module for the affluent Academy so I'm not gonna go on any more I want you to
click the link in this description gain access to this free module this is a
once in a lifetime opportunity if you're watching this and this offer isn't
available anymore I'm sorry please do not message us and ask for
this because if it isn't available we're not going to make an exception we're not
going to bring this back out so please do not message us saying hey I'm
watching this a couple of months down the line and the software isn't
available it's just not going to be available at this time so if you are
watching this and it is you click the link and it
is available make the most of this because we're gonna take it down at any
time this is literally going to change your life I want this to be testament to
just how much the effluent Academy can transform your agency and can guarantee
you success of in this industry so I hope this video has been valuable I know
it's gone on a little bit I know it's a lengthy video there's a lot of
information to take on I understand that make sure you've got notes make sure you
watch this again and again until it's ingrained into your mind and make sure
that you have a successful 20 20 and after all you want to get involved in
that competition that we had at the start of the video comment down below
your goals for 2020 comment down with what it is you want to achieve what
everyone and 100 people are going to get a call with me everyone in 500 people
were going to get the opportunity to win free entry to the affluent Academy and
if you're watching this right now on the free modules available make sure you
take advantage of that as well and as always please do share this video with
somebody else who will get value from it and make sure you're subscribed with
your notification bell turned on so you can make the most of all of the content
we put out weekly for digital marketers guys thank you so much for watching I
wish you all of the best success within your agency thank you for watching this
video and I'll see you again in another one of my videos hopefully very very
soon see you later
