what have i told you that you don't need a single
penny to your name to launch a business that can potentially make you five figures on a monthly
basis that's what we're gonna be going through today i'm gonna break down smma or social media
marketing and how you can start an agency of your own with no money whatsoever now if you're
watching this video gather that you want to launch some kind of business of your own maybe you're
exploring different options maybe you've already looked into social media marketing and you don't
have the willpower or the roadmap to actually jump in and get started so that's what i'm going
to give you today i'm going to give you the a to z the step-by-step the roadmap road map to building
a successful agency with no money whatsoever but the first thing we need to do is actually
understand what social media marketing is for you guys that that don't already know
that now social media marketing is simply a service-based business it's person a which is you
or me going to person b which is our customer and in most cases this is a business owner and we're
going to provide some kind of service to this person in a bid to improve their overall business
normally it's monetary you want to help them make more money on a monthly basis so you could offer
them website design you could offer them facebook and instagram management so putting posts out
for them content creation videography photography uh facebook ads youtube ads google ads you could
offer a whole bunch of services literally tens and tens of services that you could offer a business
to improve their overall life and an overall company so we need to choose that first of all and
we'll get on to that in a moment the next thing we need to understand is how we're actually going
to find clients we need to know where to look for we need to know how to sign them up what meeting
strategy to use and of course how to get them the actual results that they desire so we can scale
our company build a team and build this passive income that we all desire but before we think
about any of that we're going to dive into that in this video we truly need to understand that
the biggest investment we can make when launching any kind of company is in ourselves is in our
mentality and in our routine so if we ourselves are to be successful us as a person me you we need
to be successful in our personal lives as well and so we need to start dedicating time to our routine
and to self-development now when i first started my company three and a half years ago now i was
working a full-time job i was working in sales and i was doing a complete nine till five but i
was working kind of outside those hours as well because i wanted to maximize my commissions and
i didn't have much time whatsoever and so the only time that i could dig out of my life i was a
late rise i was waking up at eight o'clock in the morning i was actually rushing around to the
shower scoffing breakfast down the throat and going straight to work i knew that if i woke up a
little bit earlier i can get more time out of my day so i read a book called the miracle morning
by hal elrod it completely changed my life it taught me about a solid morning routine i actually
started waking up at 5 00 a.m and don't worry you don't have to wake up at five even if you do six
or seven getting an extra hour or two in your day it's gonna give you so much more leverage in
your life and so i started reading i started doing a bit of meditation i just focused time
on self-development that i wasn't investing in myself beforehand and i read a quote somewhere and
this definitely i'm going to make a clock up of this but i i read that if you expect different
results in your life you can't continue doing the same thing okay and i followed that principle
religiously so you need to do the same thing let's look at the areas of your life that may be bogging
you down at the minute friendships that you have that aren't benefiting you relationships that
really aren't getting you to where you want to be or habits that you have that are holding you
back let's start fixing some of those things um when you finish this video and actually i've
got some some content that'll really help you uh on that but you can i'll click and put some links
around here you can watch that afterwards so that is the first thing we need some solid mental
foundations because the motivation we'll find through putting in time to self-development is
what will push us forward in times that aren't that easy okay because starting a business isn't
easy i'm not gonna sit here and blow smoke up all of you guys and say hey yeah look you're gonna
watch this video you're gonna sign up clients you're gonna be making five grand in the next
couple of weeks it's just not gonna happen okay you're gonna have to put in work and the majority
of people out there are not willing to put in the level of work that is required to actually build
a successful business that has longevity get rich quick schemes do not exist and it's as simple
as that so let's work on ourselves and really build a solid foundation for us not just for the
business but going back to the business what do we actually need to start a social media marketing
agency well a lot of people think that you need a website from day one you need a logo you need
to start a limited company but actually when i first started my agency i didn't have any
of that stuff i didn't have a website until a year into launching my company i didn't have
a limited company and since i until i actually signed up my first client and i didn't even have
a logo at all okay in fact i actually did have a logo but i think it was like times new roman
font from uh from uh google docs and the sneeze okay i haven't got guys oh no we can't say
the word please beat that out because i'm gonna get down ranked on google because
that's the world we live in these days but anyway yeah i didn't have any of that when i
first started i signed up my first client without it my first ever client was actually just signed
to jordan platinum as assigned to my business now you don't need that stuff and i didn't need
that stuff to start making money from my agency but that's not to say i wouldn't recommend you
having that stuff because the industry has changed um and there are a lot more people about
than there were when i first started out so i always recommend agencies when they're first
starting to create a quick website on squarespace or wix okay super super easy to use tools i've got
a video on wix i can put that in the description or we can put it above here if we're putting
so many cards up sorry dan um and uh if not then um yeah we'll just put some links in the
description but there are so many templates that you can follow on these websites to create really
really simple and easy to navigate websites okay all you need on an agency website when you're
first starting out is a landing page with a bit of about us like about you your services so just what
you actually do but do not put any prices on there and a contact us form okay that's all you need
because when we actually start reaching out to companies and we start emailing them if we're
emailing them from a custom business domain and they go to put our website in it says page not
found it's not really going to have a positive impact on us they're going to think well if
this person can't even market themselves and how are they going to be able to market for me so
create a very very simple easy to use website same again with a logo you can literally use a logo
generator costs absolutely nothing again i'll put a link somewhere around here we'll definitely
put one in the description actually and you can use a logo generator to create one for your
website based on the themes and the other logos that you actually like and it will take you less
than five minutes you do not need to be spending days and days procrastinating on that now when
it comes to launching an official company in some countries you are charged to actually set one
up now if you're in one of those countries i would recommend you waiting until you sign up your first
client before you establish that business there's absolutely no harm in doing that or you can start
off as a sole trader or a sole proprietor um again that doesn't cost you absolutely anything to get
started but you don't really have to worry about any of that until you sign up your first client
and you want to get contracts sorted so those are the foundational based stuff but it's very
important for you not to procrastinate overnight i've seen so many agencies that don't even get
past that point because they're sat there trying to tweak their logo and a website and they're
messaging when they haven't even got any clients yet and the reality of it is it doesn't matter
at all and it's gonna have very little impact on your ability to sign up your first client just
get the basic foundations there and move on to the really important stuff okay so moving on how do we
actually find and sign up our first clients well i always recommend to new start agencies to start
local because what we need as a new start business owner is an in we need some common ground with
the companies that we're actually reaching out to and that usually is us being local okay so if
i reach out to a local restaurant a gym or a chiropractor for example and i give them a call i
arrange a meeting with them if i'm a local face i can talk about local things and that is my common
ground and i can build a quicker rapport with that business owner and they're more likely to work
with us because when i'm first starting i don't have any case studies i don't have any results
to show them i can't wow them through that so i need to find whatever the closest common ground
is that i have with those potential clients so start off local and it's usually the easiest place
for you to sign up clients and of course using your existing network if you know business owners
if your family know business owners put a post on facebook say you've just launched an agency
you're looking to take on clients and if any of your friends know any business owners that they
can recommend over to you you'll be surprised how quickly you can get yourself off the ground
by leveraging your existing network but let's say you are starting to build a list for local
businesses the ones that you're going to reach out to then i like to use a tool like facebook
so let me just uh let me just share my screen or record i should say and if we just go up to
facebook and we put for example if you want to reach out to restaurants you can do restaurants
uh restaurant norwich okay this is where i am and we go see more places and here we literally
have a list of loads of different restaurants in the local area we can do that for another niche
just to show you i'm just going to do some pretty basic niches at gyms norwich or we could do gyms
near me why is that coming up like that okay and here we go loads of gyms in my local
area okay from here i can go onto the the page i can go onto their website i can
see if i can find the business owner's details i can go on company's house if i'm in the uk
which is a uk which is a company directory or wherever you are in the world you could search
your country and then business directory and you'll be able to find the business owner that
way or go on the company's about me page or look on news articles there are so many ways that
you can find business owners details and we always want to make sure that when we're building our
list of people to reach out to we are building a list of the decision maker you do not want to
waste your time reaching out to business pages we need to speak to the person who's actually going
to make the decision on whether or not they want to work with us so start putting together a list
of the local companies in your area that you can start reaching out to and making sure you find all
of the business owners details their phone number and their email address and just create a quick
google doc super super easy all google sheets i should say super easy log that and then you've
got a hit list for you to start reaching out to now when you actually start reaching out to
those businesses there are a number of ways that we can do this but i always recommend people
starting off with a multi-platform strategy what i mean by this is hitting people from
absolutely all angles if you have five friends you want to reach out to those five friends you're
not going to just call each and every one of them because you know some of your friends are useless
at answering the phone you're going to what type one i message the other maybe message one on
instagram dm and probably call the other two okay so why would we then follow one strategy when
we're trying to reach out or gain business for our um for our agency okay we just wouldn't okay so
anybody who's trying to sell you on some strategy which is one size fits all for smma they are just
talking full okay it doesn't exist we need to follow a multi-platform strategy so we will use
whatever information we can find on that business owner if we can find their instagram we will dm
them if we can find their linkedin we'll dm them on there too and if we find their email address
hey look we'll send them an email as well because we don't know whether there's gonna be one of
those platforms that that business owner uses more regularly and of course if we have a phone number
make sure you cold call them now cold calling can be incredibly daunting when you're first starting
out especially if you haven't done it before believe me when i first started cold calling i
ran to the edge of the office i was shaking with my script in my hand i was absolutely terrified
i quickly became one of the best performing cold callers in that company because i was forced into
a position i was actually in a lot of debt at the time and i needed to get myself out of that and so
i forced myself to become a good cold caller but my biggest bit of advice to anybody who's afraid
cold calling is just leave me on this one and it's not an easy one it's just repetition the more you
call someone the more comfortable you will get the more fluent you will get with your scripts and
the more confidence you will have and the better cold caller you'll become cold calling for local
businesses is without a doubt the most effective way for you to reach those companies because it's
a human voice on the other end of a phone with a local accent okay so make sure you go do that and
if you want to learn more about cold calling i've got a whole recording series on my channel we'll
put a playlist link in the description or if we can we'll put a card up above this video so go
watch that after this now after you've found some potential clients you now need to sign them up and
have a meeting and you can host your meetings on either zoom or google meet so digitally or
physically in person if you're going local it's great to go physical because you can use all
your body language you can actually be in front of someone but if not zoom google meets is absolutely
fine we've all become very accustomed to using those digital tools during everything that went on
last year so secure your meeting and then follow my very simple three-step strategy so first thing
we want to do when we get on a meeting is we want to build a bit of rapport okay talk about the
weather talk about sports talk about some kind of common ground that you have with that business
owner or just simply say hello and ask them how they are and then we want to jump into stage one
which is the discovery stage so in discovery stage we want to learn as much as we possibly can about
this business okay what products sell well what products don't sell well what days they're busy
on what days they're not so busy on and why okay we want to dig out as much ammunition as we can
from them we want them to open up their heart and tell us all of the problems they have as a
business so we can use that as ammunition later on in the meeting and most importantly away
from just the kind of nitty-gritty questions about their products and when they're busy and not
busy we want to ask them about their revenue and this is something that can be very uncomfortable
as an agency owner just starting out but revenue is very important to discuss in a meeting because
we need to get that business owner excited about earning more money so ask them outright so what do
your revenue figures look like at the moment okay find out what their monthly figure is and then you
want to find out okay so where should your revenue be what's your revenue revenue target and get them
attached to that target okay ask them what it is that's stopping them to get to that point on their
own again keep this stuff mentally in your mind or be writing notes if you're on a digital meeting
and use this as fuel later on so that's stage one second thing we're gonna do is go through our
presentation stage this is where we're either gonna show them the existing results that we've
got compare them to one of their competitors or we are simply going to talk to them about facebook
ads and exactly what we can do for them this is where we need to overload the business with value
and educate them on whatever service it is that we're actually offering them so for example if
it's facebook ads we need to make them understand why they need facebook ads to grow their business
online now if you're an existing agency we've got existing case studies we can show our case studies
here we can compare them to one of our existing clients which are very similar to them and then
they're going to be able to envision themselves in the position that they're in or if you're
just starting out you've got nothing like that then you can use the law of comparison find one of
these this business's competitors that are already doing or doing a good job at what you are trying
to offer them so if you're offering facebook ads find within the camp their competitors that are
running facebook ads and show them the ads that they're actually running and it's going to make
this business owner be a bit standoffish you're going to get a little bit jealous you know hang
on a second we're way better business than they are so if they're doing facebook ads if they're
doing this if it's good enough for them then it's definitely good enough for us because we are a
better company than they are okay so it's gonna create that entrepreneurial spark that fire in
their belly and it's gonna make them a little bit uh jealous of that company and it's gonna it's
gonna create the desire for them to have the service that you are offering for them so we need
to create all of that desire in the presentation stage then the final stage is stage free and that
is simply the close this is where we're going to get them signed up but at this point we want them
begging us for our service and essentially selling themselves to us i can't count how many times
i've had a meeting with someone and by the time we get to the close that business owner is trying
to convince me why we should be working with them instead of the other way around and that's all
through giving them as much value as possible throughout the meeting and creating that desire
so at the stage of close we need to make sure that we tie up any loose ends ask them if they have
any additional questions and then give them our service price so as an agency owner there are many
ways that you can price your services and to be honest it depends on what service you're actually
offering but generally we have value-based pricing and time-based pricing i'd always recommend you
going for value based and what this means is we're going to charge based on the value we can bring
to the company as opposed to charging based on our time through an hourly rate now this isn't
scalable we only have so many hours in the day so once we reach our time cap then we physically
can't get any more revenue so push sales uh push time-based pricing away from the start and focus
on value based now if you are offering let's say a facebook ad service you can charge anything
from one thousand dollars to ten thousand dollars plus for your service depending on the size of
the company that's why we need to understand what their revenue figures are like but if you're
first starting out i wouldn't recommend you going anything over one thousand dollars because the
most important thing when you're first starting is not making as much money as possible it's getting
that first case study which you can then leverage to sign up more clients later on now when you're
a more experienced agency owner offering ads you can even drop in commission based pricing so
performance based fees and that's what we do in our agency now so we charge a heavily reduced
service charge at around 2 000 and then we charge around five to twenty percent of the amount of
money we actually return for these businesses so if my agency the affluent agency makes one of
our clients an extra one hundred thousand dollars this month and we have them on a ten percent fee
we're going to charge them ten thousand dollars as a performance based commission check and that can
get very very juicy when you're well established we had a client literally two weeks ago i think
they paid a 23 000 invoice or pound invoice just from one week or seven days worth of performance
commission and i'll throw up that invoice around here that client alone pays us over 60 000 on a
monthly basis but don't get ahead of yourselves you only want to charge those commission fees
when you actually know you can get incredible results for your client and you have the proof
the case studies to actually be able to leverage to get that client to say yes to those feeds in
the first place so that's how we can close someone how do we actually get them results well i'm not
going to bother going through all the mechanics of what services you can offer right now in this
video but if you do want to offer an ad based service then watch one of our ad training videos
on my channel i literally teach you from start to finish how to launch your first ever facebook
ad we have a whole bunch of resources that can teach you how to do that absorb information
online and learn how to master one service but the one thing i would always say to anybody
who's starting an agency is do not try and be the jack of all trades don't offer a whole bunch of
different services pick one service when you're first starting out and just master that one thing
and sell that one thing to your clients if your clients need additional services they need web
design they need content creation then outsource it to an agency that specializes in that and take
a fee off the top of it charge 20 to that agency as a finders fee for the referral and that way it
saves your mental space and it saves you having to jump around for filling all these different
services and it gets really really messy really really quickly so i think we're pretty much
there the last thing we need to talk about is how we actually scale a business and at this point
we do need to invest some money but it doesn't matter because you've already got started with
no money and you've already signed up clients so when we do get to a point where maybe you're
at like six to eight clients where it becomes really hard to manage both selling and getting
new clients and fulfilling services yourself so you're gonna have to start building a team and
that is the most incredible thing when you get to outsource when you get to build a team when you
start to regain freedom back within your life at which point you're gonna be happily happy to
invest as much money as you can back into the business so you can continue it growing without
you having to do all of the work yourself you might want to invest into further training into
getting your website rebuilt into design work into having your social media produced really
really well there are many ways that you can reinvest into your business and any good agency
owner will reinvest as much as they possibly can into their company to propel it forward above
all of their competitors that are still set on keeping their profit margin at 90 now you can do
that if you want to but realistically any good solid agency with longevity will reinvest as much
into their company as they can because they're seeing the bigger long term picture so that is
how you start an smma with no money whatsoever i need a breather after this video information
overload you've probably got loads and loads of notes go back and watch this video and take as
many as you can and go implement everything you have learned today but for those of you that are
watching this and thinking do you know what jordan i actually have got some money i can invest when
i first start out i don't want to just stumble through this and connect all of the dots myself
i want to learn from somebody that's done it and has built an incredibly successful agency like
me when i first started i had a bit of savings i invested into a lot of training i invested into
mentorship and coaching and i learned from people that are already very successful in the industry
and if that does sound like you i'd like to invite you to click the link in the description and check
out the affluent academy it's our agency training program with over 40 hours of content over 100
lessons where we literally break down every single molecule of what it takes to be successful as
an agency owner how to start how to build how to scale and how to outsource and uh gain the freedom
back in your life we have no upsells whatsoever unlike other programs out there we literally
give you the whole lot in one place and you get one-to-one access with me because i'm personally
dedicated to helping all of our students be as successful as they possibly can be so guys that's
it get stuck in and i'll see you later cheers
