So what do social media manager, actually do and how do you position your offers and services to actually get more opportunities and clients? Now in this video and answer all your questions on social media management and how you can get started as a beginner and eventually building into your social media management business. Whereas one of the fastest growing industries today. Hi, I'm Lori Wang. I've been a digital marketing consultant and a freelancer for over a decade. I've seen an entire industry evolve from what? Just to be a few social media channels to now being an entire fast growing industry where you can actually create a living and actually a thriving business out of it. On this channel, I share my business journey and how I run my digital marketing training consulting company underneath my personal brand.
And I also share social media tips and tricks on how to level up your business and also growing your brand going forward. So if that sounds good, hit us. Subscribe button and let's get connected. Also, if you stick to the end of the video, I'll be telling you about the story of how I stumbled into social media myself and how I got started in this industry as well. Now, I think social media management is actually more than just posting on social media every day, and there's a lot more to it that social media managers actually do on a daily basis that helps to create the overall success of growth on social media. Now, if you watched one of my previous videos and how they get started in digital marketing, you probably understand that digital marketing, so lots of social media is that you want to actually pick a specialism that you can only hone in on and become the go to person of that particular platform.
Now, these are platforms that perhaps you really enjoy using on day to day basis. So for me personally, that's LinkedIn, Instagram and also YouTube. And because you're using it every day on a regular basis, you will know all the ins and outs of that platform how to leverage the best practices and also the best tips and tricks that your clients can leverage eventually to actually up level their own business on those platforms as well. So generally, what is a day in the life of a social media manager look like? Well, on some days you may be creating a content calendar for your clients where essentially it's the upcoming content that you'll be looking to post on their social media channels going forward. And on some other days, you might be creating a social media strategy for the new clients are coming on board. So essentially a whole new strategy based on what they're looking for, the channels are looking to be on and what you think is the right approach for their accounts. You could be also creating an content strategy plan, which you can touch on in this video, essentially digging into the much more in-depth detail about, let's say, the tone of voice of your content, how you're looking to engage with your audiences, with your content, and all around different areas of pillars that you can create content around the themes and the topics that's relevant to your clients businesses.
Now, you might be doing reporting also on the paid and the organic social media campaigns that you've done for your clients. And sometimes you might even be dipping into the creative side of yourself and creating the actual content in places like Canva. Or you can mock up a really great creative very quickly and using video platforms, let's say iMovie or Adobe Premiere, to create those short form videos as well.
Or even using mobile apps like in short, which I talked about in some of my previous videos on some of the best apps to use for social media. And last but not least, that you may be also doing some business development. So for example, doing social media proposals for potential new clients to bring them on board. And let's not forget that you'll be also doing community management for those ongoing campaigns.
So essentially managing those conversations that others might be engaging on the content that you share on behalf of your clients. So lots of things going on on a daily basis and I guarantee you there will never be a same day. And that's why it makes this job or this career or potentially this business really interesting for someone who's looking to learn very much, a lot from day one. So let's say you're just getting started on your first client, or perhaps you just got started on day one of your job as a social media manager.
So what are you going to do? Number one is that you want to get access to your clients accounts. And this is very important because without access, you can't actually do much for them. Now my best tip for this is that each account is very different. So you definitely want to have a checklist for you. So therefore you can share that with your clients and they can see all the different things to do in order to share the details with you. And I actually have all of these written up in a Google doc document where my clients can actually access it from anywhere and be able to follow that instruction simply from step one all the way to the end.
And by doing this beforehand, you can save yourself so much time and hassle. Actually, just sharing that standardized document with them every single time or every time they bring on a new client on board as well. Now there's an aftershow about before called last pass and you clients can actually share their logins with you directly without you having to see the passwords. And this is essentially done through a Chrome extension, which is really easy to use and I recommend checking it out so you can use it with your clients as well. Now of course, they don't currently have an account on those social media platforms. They want to be on the Ukheshe set up a profile. For them. And then share the account details with them so they have access from day one. Set number two is that now you have all the access in place. Now's the time to create a social media strategy and content management plan for your clients.
I actually have a much more in-depth video about social media strategy, which are linked to the description below of this video. However, the one thing I want to mention is that you definitely want to have the target audience in mind. So research your target audience beforehand is super important. Also selecting the right social media channels for your clients to hang out on on these platforms, and also knowing what your overall business goal is. So you can actually link up your social media goal with your business goal. So ultimately want to make it worthwhile to spend the time day in, day out, using these social media platforms, especially valuable resources, right, for your clients, businesses, and also their money. And in your reporting, you can easily link up to how your social media strategy and your social media results have actually helped their business in the long term.
It's also important to remember that social media is a two way conversation, and that's how you build a like, know and trust factor with your audiences on these platforms. So doesn't work. If a social media manager just post the content and actually leave the audience hanging, you won't actually be in there day in, day out to answer the engagements that your clients have actually left comments and also left inquiries on the back of your social media posts. This is how you can ultimately build a community behind that brand and behind that business. And on the other side of that screen, we're posting to someone who's actually watching and reading our captions and watching our videos. So is really important to make sure that we are actually speaking out to them and engaging with them on a conversation to set. Number three is that now you need a social media content plan and the content strategy behind that.
It's important to remember that social media varies very much from platform to platform, and actually the type of content that will perform well on one platform will really differ from the other ones as well. So you want to make sure that you're creating the right format, the right link, the right type of content for that platform to thrive. If you currently run the podcast, for example, it's really important to think about how do you actually convert that podcast content, which is audio based into something that can be used for Instagram reels , and also Tik Tok, for example, whereas actually very much video based. So this is where you can think about how to convert either the video shooting all the behind the scenes of the podcast or potentially using the audio making to a audio graph that turn to a video that you can show on your Instagram. And also Tik Tok if you want to find content ideas and unlimited ideas for that matter.
And so the public is a great place for that where you can essentially type in the topic that you're thinking about for this particular business or this particular industry and or actually give you all the different questions that people are asking around on the Internet and also via social media that you can gather lots of ideas on the challenges and problems that people might be having and how you can address them in your social media content. Within that content strategy, you also want to have an idea of how frequently you be posting to these channels on behalf of your clients, for example, or also when are the best times to actually post the channels to? Now you can find all of these through the insights analytics.
If your clients already have existing social media channels, or alternatively, you can also be looking at potentially running a campaign for some time for them on their brand new channel, and then seeing when the best time that they can post on there as well. And now step number four is that you want to create an engagement plan on the back of how you're looking to engage with your audiences even further on these social media platforms. Now, creating great content is fantastic, but you want to think about how do you actually create more engagement on the back of the social media content you're posting the first ways to include call to actions in your content, and that means calling out your audiences to actually taking action on the back of what you're saying. So actually ask your audience to take these actions with very specific instructions.
So for example, as your ideas in the comments below, what other ideas would you add and follow more for tips like this? So on some platforms, let's say on Instagram, you can actually run the poll to the audiences to ask them for their opinions on something. And similarly, a LinkedIn can do the same as well. And what this does is done not only giving you the engagement that you can actually now engage back to your audiences based on the conversation you're having with them.
But also you can create a bit of insight into where your audiences might be interested in going forward. Lots of instant feedback they can use in your social media content, and it's actually can be really helpful as well in the long term. Another way to create engagement competitions so competitions can be a great way to not only grow your audiences faster, also find a way to collaborate with other influencers and brands. Because in the competition, if you create the right prizes that your audiences are interested in and they want to contribute to be part of the competition, then easily add and tag other people within their network to be included within the competition. On top of that, they can share easily with others as well. Lastly is that you want to encourage users or.
Followers of your account to create content on the back of your product or services. And what this is, is that you can actually create a brand. Hashtags would be hashtag your brand or your brand plus something where essentially you allow your fans to actually tag the content they're creating with your hashtag. And not only is that a way to amplify your brand in front of all of their audiences and sharing but what they love about your product and also services, also another great way for you to highlight and actually repost some of these content on your own feed to highlight your loyal fans and to give them a shout out as well. Now there are actually lots of other creative ideas and how you can create engagement on the back of your social media content.
But every brand is different. So it's all about being creative and some of them are. Five Is creating reports in the back of your social media campaigns, and this is where you can demonstrate the hard work that you put in for your clients to showcase how much you've actually created results for them over the long term. So having that idea in mind of a kind of metrics that you want to actually track for your clients, and also how that ties back to the overall business goal and social media goal that they have in mind. It could be around all the and growth audience engagement, maybe click for rates on their websites, email subscriber growth that resulted from social media and all of these contribute back to the overall business goal as well.
The beautiful thing that I love about social media and digital marketing is that everything is trackable and creating a simple jargon free social media report that you can showcase your audiences and also to your clients on how much you've actually created the results. And their brands can be ultimately the powerful thing in your arsenal that helps you get more referrals and also more businesses in the long term. And lastly, I want to share a story of how I got into social media so long time ago, dating myself a little bit here. Why I still remember Facebook was called the Facebook dot com. That's when I started dabbling into social media and that's when social media was only just a few channels in the scene.
So I remember for the likes of Facebook and Twitter, for example, and this is the time when I realized I wasn't super passionate about the industry that I was in, the time just coming out of university. And from that point on, I decided to actually explore other options. Other friend who was actually working for a digital agency in New York, where I was from, and by the time I was looking into this, I was in London, but actually connected me with a friend in London where we had a coffee and talked all about what he did on a day to day basis. And I was just fascinated. I was like, Wow, if you actually do this as a job. So that's one insight to actually explore more into it. But some, you know, it actually had an opening in the team. And a few months later, after a few more interviews with their team managers, I actually got my first start as a fresh start in social media, and that's where my whole entire world just completely shifted.
I the lucky chance, you see the whole entire industry change from what was before to all the way to now, a decade later, where essentially social media became one of the most important things that you can have in your marketing plan, and probably one of the most important areas as well to grow an online brand. And I realized this is actually an area I'm really interested in because the fact that is something changing and I'm someone that gets easily bored. So when actually I get to learn lots of things on a daily basis and having to keep on top of the social media growing curve, that is where I believe that keeps my job really interesting and also allows me to create a thriving business on the back of that as well. So I invite you to get your feet wet and just get started and start testing and learning. That is one of the best ways to learn in social media. And if you're interested in the whole entire story, the origin story of how you guys did your marketing as a whole, then you actually watch the video which a link to in the description below.
Thank you so much for watching. I hope you like the video and your question. Feel free to drop me a comment below. And also, if you like the video, make sure to give it a thumbs up and share with the friends. All right. Thank you for watching. Have a great day and seeing the next video..