If you live the life of a content creator,
you quickly realize that no two days are ever the same. However, if you want to be
a successful one, there are a few tasks you should do every day to become better
at marketing and boost your engagement. Ready? Let’s do this! Hi my lovely people, it’s Natalia and
welcome back to my channel where I share super-actionable ideas on content creation for
entrepreneurs and creatives! In today’s video, I’ll share with you some of the daily tasks
you can add to your checklist to become a better-organized content creator, protect your
brand image and improve your engagement rate. You’ll learn why it’s important to
have a checklist as a content creator, what daily tasks you can do to improve
your content game and I’ve thrown in some bonus points at the very end of
this video stick around for these too. Alright, let’s get to it! Why keep a daily checklist? As in any job, there will be multiple recurring
tasks that you’ll need to on a daily basis. To make sure you never forget a
thing, it's a good idea to create a checklist of daily tasks and that’s no
different for a content creator.
Not only Whether you’re a solopreneur working on your own
profile, a social media manager who juggles a few different clients and their platforms
or manage content in any other capacity, I honestly think you will definitely
benefit from a checklist like that. Of course, the way you deal with content is going
to affect your daily tasks because of the range of responsibilities. As an example, you could be
writing a blog for your business or be employed to do so in which case a part of your focus would
be on finding appealing keywords and updating the previous posts or you could be an ads manager
and deal with setting up and measuring campaigns. But because my channel revolves around
content marketing on social media with an emphasis on Instagram, I will focus on
organic social media marketing in this video. With all that being said, there will be quite a
lot of overlap so it’s definitely worth a watch! Let’s start by looking at the first task on
our daily checklist as a content creator! Task 1: Reply to comments & messages If you want to differentiate yourself from
others and actively work on building an engaged community, make sure you reply to your comments
and messages on a daily basis.
It may seem like a no-brainer to some of you but when I audit
Instagram profiles or someone DMs me and asks how they can get more engagement, so often I see tons
and tons of unanswered comments under their posts. And listen, I’ll be the first one to tell you it’s
a lot of work and I started struggling with this a while ago. The thing that matters here though is
that people really really appreciate you doing it and it actually encourages other people to comment
on your posts as they see that you actually read the comments and want to have those conversations.
You need to remember that social media is, in fact, social so this is, in my opinion, a must
and that’s why I included it as number one on our list. Normally, I’m really struggling to reply
to every comment but having a daily reminder to jump on for 10 minutes solely to reply to my
followers, it’s helping me keep this habit going. Apart from that, when I have some time (between
exercises at the gym or when I’m on a bus) I’m doing it because connection is an important
part of my brand values.
You also should be thinking about these DMS and comments as
a way of building engagement and trust, and therefore nurturing important relationships
and potentially bringing more sales in the future. Sometimes you’ll find that a seemingly small
conversation in your DMs can lead to an inquiry email or a Zoom call. And while we’re still on
the subject of comments, don’t be afraid of any negative ones. I often see them left without
a reply but unless they’re straight up rude or offensive, that’s a huge no-no. Of course, with
mild, snarky comments, depending on your brand communication strategy, you can hit them back
with an edgy reply or bombard them with kindness. Otherwise, negative comments are a great
opportunity to show people that you see and acknowledge their perspectives
and are willing to address any issues that may be there. It proves that you
care, listen and want to genuinely improve. Task 2: Check all mentions and react to them If you want to protect your online reputation,
you need to know what’s being said about your brand online.
Although there are some media
monitoring tools like my favorite Brand24, they do come at a high price point and
may not be necessary for a small brand. But if you don’t want to spend extra money, there
is a solution and you can do some things manually! What I like to do is to set up a separate bookmark
folder in my browser with all the different places I can find potential mentions. First of all,
I add all of the shortcuts to mentions boards like the Twitter Mentions or the Mentions
tab in the Facebook Business Suite – a.k.a. Meta Business Suite after the refresh.
Next,
I bookmark links to any brand hashtags, campaign hashtags, and any relevant hashtags.
To give you an example, when I was working at a cookery school, I had a set of brand hashtags but
I also added things like #edinburghcookeryschool even though it was not directly connected to the
brand. It’s quite good to look at your mentions and then check what hashtags are underneath.
You may find that people come up with their own hashtags that are actually being used by the
wider audience and you might not have been aware of them before. With this mention and tag check, I
also like to go beyond to any relevant sites like your Google Reviews, TripAdvisor, or even job
portals like Glassdoor if you hire people.
If you have all of these links in one bookmarks
folder, you can pick them up with one click and quickly browse through them to see any
positive remarks or catch the not-so-great ones. This way you can act quickly and it’s
only going to take a few minutes a day max. Task 3: Get ready to post & activate your audience If you have a post scheduled for the day or you
will be posting it manually, it’s a great idea to do a quick spell-check, see if there’s a location
attached and if you’ve added any relevant tags for brands or partners.
Apart from this, there’s
one thing that I’ve shared not too long ago that you could do before the post goes live and that’s
activating your audience. I have a full video for both what you should do before you post and what
to do after you have posted which I will leave for you in the description box below. Both of these
will definitely be a great watch after you’re done with this one! What I love to do here apart
from answering any comments and DMs is to actively engage with my MVPs, my brand advocates, you know,
the kind of people who always share my content, like and comment on all of my posts, and
I have really cool conversations with. These are the people who, for any brand, are
invaluable, and given that you already have some rapport established with them, it’s really
nice to give back and show your love and support by checking out their stories, engaging
in polls, and leaving meaningful comments.
When time permits (and I really try not to
spend too much time just engaging on IG), I try to actually connect with people outside
of my tribe as well. I also have a few relevant hashtags saved where people who may be
interested in my content often hang out and I engage with their stories or posts.
This is my little contribution to the niche I’m in and a huge part of building an engaged
community. It’s a great way to connect with one new person that day and you never know what
impact they may have on your business or life. Task 4: Check trends and competitors Now, this I feel is a part of staying relevant and
constantly looking to refresh your content.
I make it my point to check any social media news and
updates on a daily, to look at what’s trending, and to see what my competitors are doing. If
you’ve been here a while, you’ll know how much I dislike the word competition so I prefer to
think of it as looking at other contributors in my niche. It’s a great way to analyze what’s
working for them and really serves their audience which is going to be similar to yours. Apart from
that, you can realize what’s missing in terms of content in your general niche and how you can be
the one to fill that gap. When you do this daily, you’ll start to notice the general patterns, see
what the audiences are gravitating towards and understand their struggles since you’ll be able
to see conversations in the comment sections. Checking what’s currently trending on
different platforms also means that you’re staying relevant. Despite having some
content planned and scheduled ahead of time, you’ll be able to quickly insert yourself into
a hot topic or jump on a trend that’s creating a lot of buzz in your industry.
Whether it’s
a hot topic you can address in your Stories or a really great trending audio for your next
Reel, it’s a good habit to have to stay relevant. Even if it doesn’t result in a funny RTM post
or a viral Reel, at the very least you’ll know what’s happening and in the ever-changing world
of social media, that’s quite a good thing! As a little bonus, I want to throw in some
of the tasks you may not be doing daily, but can be a fantastic addition to your
checklist on a weekly or monthly basis! If you’re serious about growth
and finessing your strategies, I’d highly recommend you track your stats across
all social media platforms. You can do this on a weekly or a monthly basis and it could be a
part of your own personal social media audit. By doing this, you’ll be able to see how
well you’re progressing and identify what kind of content resonates with your audience
the most.
From here, it’s so easy to think of ways to capitalize on it and produce more of
what works, thereby replicating your success. Another thing I like to do, if not
on a weekly, then a monthly basis, is to update my content calendar. If you’ve seen
my Notion content calendar video, you’ll know how I like to have all the information added for
each of my YouTube videos and all of my posts. That’s how I’m always able to reference specific
pieces of content, search for something quickly or repurpose my content.
If I’ve missed any
links or information at the stage of creation or publishing, I have this task in place that
allows me to keep my content calendar in order. Each month, you can have a
brainstorming and planning session. This way, you’ll be able to populate your content
pillars with plenty of new, fresh ideas for posts and it’s going to be easier to plan your
content. Once you have all of your ideas there, mapping out content for a month is a perfect
way to stay organized. And I’m not talking about sitting down and executing all that content in
its entirety, captions and images and all. It’s about knowing what you have in the pipeline
in terms of formats and pillars and knowing that you’ll be hitting all the important
points your audience needs to hear about. Plus, this makes batching content so much easier
since you know exactly what needs to be done! What tasks would you add to a content
creator checklist? Are you going to try any of these in your day-to-day? Let me
know down below in the comment section! If you’re looking to improve your content game, I’m confident this video here is going to
help you a ton.
You’ll learn how to build a strong marketing strategy yourself to find
your tribe and attract the ideal clients. And to really niche down and make sure you’re
serving your audience with the right topics, check out this video to figure out your content
pillars and make creating content easier. Subscribe to my channel for more
actionable content creation tips and hit that thumbs up button
if you’ve enjoyed this video. Have an awesome day and I can’t
wait to see you… next time..