Hi, I'm Elisa Chan. My colleague, Hilary Murphy,
and I, will be your professors for the successful Hotel E-marketing and Social Media Strategies Certificate. The best performing hotels use
e-marketing and social media to reach both strategic
and operational goals. In the long run, digital marketing
helps build strong brands by engaging customers and cultivating
meaningful relationships. But it can also be used to tackle
issues on the horizon, like generating more
traffic and increasing booking on your brand.com. The objective of this
course is to introduce the most effective e-marketing
and social media tools, and to show you how the best
performing hotels have used them. In the end, you will be able
to implement e-marketing and social media strategies to improve
your hotel's performance.
