How To Create An Effective Social Media Strategy (Social Media Calendar)

– I have good news and bad news. The good news is you
clicked on the right video because today, I'm gonna
share some pro tips with you on how to grow your
social media platforms. The bad news, it's not
gonna happen overnight and you have to be consistent. No, really, like consistency is key. But with these tips, you'll be on the road to social
media success in no time. Hey, everyone. It's Rimi from HubSpot. And today, I wanna break down the key steps you need to follow in order to grow your
social media platforms. Growing your business on social media can seem a little daunting and it can also feel like
such an overwhelming task when you think about how saturated all of these platforms are. Right now, in 2021, statistics show that there are over 4
billion social media users.

But again, the good news here
is that there's truly room for all businesses to thrive online. You just need the right
steps and the right tools. Speaking of tools, I'm
gonna share an amazing and free HubSpot tool with you today that will take your social
media game to the next level. But before we get to that, let's
start with step number one.

Pick one platform to focus on first, before trying to take
on all of them at once. I know some people don't
really think social media takes a lot of work, but I promise you, it's a lot of work, especially as a business. I mean, some businesses
even have entire teams dedicated to their social media. But if you're just starting out, this is the perfect opportunity
to pick one platform to focus on based on the kind of content that'll suit your business best. For example, if you're
opening up a gelato shop, you might wanna start off
with Instagram or TikTok to show pictures and short
form videos of your product.

But if you're an online
business and teaching a skill, you might wanna use
Facebook or YouTube instead to create long form videos
on your product or service. Making a list of what
your business goals are will help a ton so that way it's easier
for you to identify which platform you want to tackle first. So once you've picked a
platform to start off on, step number two is to plan, plan, plan. Many different social media experts agree that planning your content one
month in advance works best and it gives you enough time to squeeze in those spontaneous posts
whenever necessary. You know what makes planning
social media content a breeze? A planning tool, more specifically, HubSpot's
social media content calendar. This tool is seriously a
social media game-changer. It's like one giant template where all of your content
and ideas can live so you're not scrambling to put something together last minute. There's a tab for each
social media platform. So whether you're on just
one platform or more, all of your content is organized
and it's in its own tab. There's also a monthly content calendar so you can plan ahead and
see what's going to be posted for each day of the month.

In the top right, you'll
see a color coding key which makes it so much easier to coordinate all of the
different moving parts for each month. This tool also has a scheduling tab so you can schedule your content
to go live on certain days and specific times. And last but not least, a tab to store your oldies but goldies. Many businesses repurpose their content.

So this is the tab to keep those posts in that don't have an expiration date. Remember when I said consistency is key? I wasn't joking. All of these different
social media platforms are competing to have people
stay on them the longest. So they're naturally going to favor pages that are posting consistently and engaging with their followers as well. When you're posting, you're spending more of
your time on their platform. And when you're engaging, you're keeping other people
on their platform longer. And it's kind of creepy if
you think about it too much because our attention is what all of these platforms are after. But hey, we do live in
the era of social media and that's just the ugly truth. So moral of the story: be consistent and use a tool like HubSpot's
social media calendar to stay on top of your game.

pexels photo 4066041

The link for it is down
below in the description box so make sure to check it out. Moving on, step number three for creating an effective
social media strategy: find your niche and
study your competition. In order to stay consistent, you have to keep up with
trends in your niche and see what other accounts are doing. So pay attention to how they
engage with their audience and what kinds of questions
or comments are people leaving that you could also
answer on your account.

But please remember to
never steal or copy content. Big no-no. Something I personally love doing is creating a list of
accounts similar to mine and looking at what they're
doing that's working and what isn't working, and then building my plan from there. There isn't a perfect formula
to creating content online so it takes a little
bit of trial and error to find what content works
best for your business and helps you reach your goals. And that brings me to step
number four, quality content. Is your content providing value? Is what you're posting something you would even stop
and watch, or is it boring? Is it teaching anything? Is it making people laugh? Always remember, quality over quantity. Many pages are just pumping out meaningless content everyday and it's so easy to wanna do that as well, but this isn't sustainable
for long-term success. Again, that's why studying trends and using something
like a content calendar will help keep things organized and it'll help you achieve
better results for your business.

The last step and probably
the most important one once you've built a following is to engage with your audience if you want to keep your audience. It's better to think of your followers as a community instead
of just an audience. These accounts are following you because you provided
something of value to them. And when they're leaving
you supportive comments or questions, it's your job to engage with them and show them your appreciation as well.

When you're first starting out, a great way to get the ball rolling is to ask questions. Ask your followers what kind of content they wanna see from you. Get their feedback on what
you're currently posting and see if it's working or not. Just create a voice that feels
more relatable and more human behind your business page. So remember, number one,
focus on one platform first, build that up and then it'll
be easier to transfer over to other platforms. Number two, use a tool like
HubSpot's content calendar that'll keep you on track
with all of your posts. Number three, find your
niche and study the trends and your competition. Number four, quality over quantity. And number five, engage
with your audience. I hope you've enjoyed this video. If you did, let us know
by giving it a thumbs up. And if you aren't subscribed already, don't forget to hit that
subscribe button down below before you go.

See you guys next time. Bye. (bright music).

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