(upbeat music) – Social media may seem totally casual but don't let those emojis fool you. If you wanna give people heart eyes, you need a cohesive social media strategy for building and engaging your audience. To give you a head start, we created a really simple TeamGantt social media
strategy template you can use to form your social
media strategy proposal and get your social media
calendar off the ground. Social media is part art and part science. Your message matters, of course, but social media posts
will only be effective if you're posting the right content on the right channels at the
right time and frequency. That's why it's important to create a formal social media strategy before you start tweeting or posting. A good social media strategy starts with clearly defined goals. These may include
increasing brand awareness, boosting social media engagement, or driving sales or conversions. Once you've identified your goals, be sure to lay out your
process for reaching them and determine what metrics will serve as your measures of success.
A solid social media marketing strategy goes beyond writing and
scheduling social posts to make sure you reach big picture goals. Follow these simple steps to develop a social media
strategy for success. Before launching any social
media marketing campaigns, you need to understand the people at the other end of your posts. So research your audience and build personas your whole team can use to create compelling social media content that inspires conversation and conversion. The good news is you're not
starting from square one. You can gather a ton of insights by looking at your closest competitors to see what's working well
for them and what's not. A lack of activity on social
networks, for example, might signal an opportunity for you to fill a void and gain an advantage. On screen are some of the
things to pay attention to and take notes on during your social media
competitor analysis. You know who you wanna reach
and what you're up against.
Now, you're ready to start choosing the
social media channels that make sense for you. You don't have to be highly
active on every channel to be effective. Build your social media
strategy around the top channels you know your audience
actively engages with. That way, you don't waste
your time spending your wheels in a social network that doesn't
move your strategy forward. Success can look different
across social media channels.
So establish goals for each network and determine which metrics
will help you measure and track success. For example, if Twitter's your go-to for increasing brand
awareness and blog traffic, you might track impressions,
clicks, and retweets. Wanna grow influence and
community on LinkedIn? Comments and shares may be
your metrics for success. Content is the engine that
keeps social media going, but just any content won't do. Get to know your audience's
biggest pain points and use your experience
to speak to their needs in a unique way.
Evergreen content is the
gift that keeps on giving. So build a library of ready-to-go content that's always relevant to your audience. Don't forget to look
beyond the written word and create plenty of visual
and video resources too. You're finally ready to put your social media
marketing strategy into action. Make sure you're posting
scheduled features a good balance of valuable education and downright fun with just a dash of
self-promotion peppered in. Once you've scoped out your plan, create a social media calendar to keep track of all your tasks. A social media strategy isn't just a plan you set and forget. You've gotta monitor your performance too. Reporting enables you to track and analyze overarching trends in your social media channels so you can understand how and
when your audience engages with your content. For example, you might
find that long form content is shared more often. Certain topics spark lots of conversation or midday posts skip better engagement.
Pay attention to how
your social media reach, engagement, and conversion
metrics correlate to the content type, timing,
and channels of your posts. These insights will help you
make more strategic decisions as you plan social
initiatives moving forward. Here's how to customize
a social media plan that works for you. Configuring your social
media strategy plan is as easy as dragging and dropping tasks or even entire task groups into their new rightful place. Click and drag the edges of each task bar to adjust the task duration.
Organize work into manageable
phases with task groups. This makes your plan easy to
scan and quick to reschedule if the timeline changes. Simply hover over the task
bar in your gantt chart and click the color block icon that appears to the right of the task bar to select a new color. Collaboration is easy with comments. Note important information
like goals and objectives right in your project so everyone's on the same page. TeamGantt isn't just for gantt charts. To get an overview of the
campaign start and end dates, simply toggle to the List tab at the top of your gantt chart. This view is an especially helpful tool for reporting on key dates and deadlines. Ready to build a social
media strategy of your own? We've created a free social
media strategy template for you in TeamGantt so you can jump right in. Customizing the template
is quick and easy. Thanks to TeamGantt's
drag and drop simplicity. And since everything's online, your whole team can
collaborate on social strategy in real time. And that's it for this video on our social media
strategy plan template. I hope you found it helpful.
If you did, I'd love it if
you could return the favor and hit the like button, and don't forget to
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I'll see you next time..