hello everyone Zoe is here with another
video and another guest as you know I'm passionate about helping graduated students and
immigrants to get familiar with work industry and job demands in Australia and those junior
ones to get closer to their dream senior roles today i'm gonna interview Ligia Chelotte
who is an experienced marketing manager in sydney Australia if you want to know
more hit the subscribe button and watch the video thank you very much for joining us
today thank you thank you so to start can you please tell us a little bit about
yourself and your career journey please yeah sure so my name is Ligia i'm 29 years
old and i'm originally from brazil my field my area of expertise it's marketing i've
been working with marketing for 10 years now i've graduated back in brazil in 2012 and then
that's when i started actually i started my first job in 2010 inside university and
then i decided to come to Australia in 2015 first it was more for the experience to see
different countries and different people and different cultures but uh in 2016 i decided to
do my MBA here in Australia which was a huge step in my career here as well wow that's great yeah
so after my MBA i got my first job not after it was actually during university so i was able to
get my first job here in marketing in Australia in the office which was great and after that i've
been working full-time ever since yeah that's good that's amazing so for someone who is coming from
another country and uh moving to Australia do you think it helped them to get a qualification here
in Australia or yeah um it really depends like for me i wanted to do something very like relevant
to my career and as i've already done my bachelor and my degree like in brazil the next step would
be a masters so that's why i decided okay like if we want to do this we gotta do it right and
i just went to the master's level which was a big challenge in the beginning to deal with
university and working and the fees were like super expensive i know you know right yeah so but
i think it was a good choice because it opened a lot of doors for me so people see like masters
in your cv it does give that like weight that like she's in a good level but that i think in
Australia people look more for experience rather than just qualifications so if you do have like
a diploma or a certificate level you can still get a job but i was really aiming like higher
because that's something that i wanted to do personally yeah in my career anyway so yeah it
really changed my life here in Australia so it was a good thing good decision that's amazing so if
someone is looking for a job in marketing industry what qualification and the skills are required for
them to have here in Australia so qualifications i think you'd be looking at as i was saying a
diploma in my opinion or a diploma in business that is focused more on marketing there's so many
different areas in marketing that you could go there's like the social media way there's like
events and online digital influence or resources sort of thing yeah um or you can go more to the
like strategic planning side of the marketing which is the one i personally prefer um but yeah
there are so many qualifications available from like certificate three level until the
masters or the PhD so it's really up to where you are in your career and what's the next
level for you but i think if you come looking for a diploma level you would be able like to get a
job to work in your shop to get into the first level and then and then you can continue yeah you
can step up if it's something that you are looking for yeah yeah that's fine don't think about
uh social media if someone is a kind of like a social media influencer is that easy for them to
get a job in marketing industry do you think um i think they're kind of different things but
like i think everyone can get a job in marketing as soon as they have like the basic knowledge and
nowadays there's so many things available online that you can do like free courses or i don't know
like not a qualification but you can do just like a short course that would give you some basics
you know into marketing but as a social influencer i think like people already know like what
their target audience likes and how to i don't know use the advertising
online which is great as well um so yeah i think it is possible yeah
it just it depends where you want to go and what are your goals which industry that that's
really um different as well like i've worked in marketing in different industries and every
industry and every company is a different thing you know yeah so it seems that i'm learning like a
new marketing engine or um the steps are basically the same that's right but i gotta learn like a
lot from different uh companies and industries so that's right so what are your responsibilities
can you walk us a little bit through like your everyday job responsibilities and stuff
in marketing yeah so based on my um latest experience here in Australia i used
to do everything by myself when it comes to marketing so i didn't have like uh because
in brazil i used to work for a big large pharmaceutical company and it's such a different
experience because back there i had like a lot of departments working with me so we're doing only
one portion of the job i was like coordinating things you know but i had like an event department
i had social media department i had the graphic design department and the video department and
everyone that i would just you know put together and coordinate but here in Australia ( as i work
in a small company) i had to do everything by myself so i got i had to learn like how to do the
website management but i had no idea how to do it um i had to learn how like how to do the
web design wow i like i know the basics like i'm not a professional in web design or
anything related to that but i kind of like i like to deal with design even in a known
professional way something that i like to do and manage events i really like to
manage events face to face or online from end to end um the planning the strategy for
the company so like planning all the campaigns which target audience you're going to reach
what are the materials you're going to use how much you're going to spend so like budget
management as well deal with a bit of money which is the hardest part i think sometimes i
think that's where your MBA helps you a lot as well right yeah yeah maybe helped me with so many
different things but yeah the financial side was very important yeah that's like that's amazing
yeah so Ligia how is earning capacity for this job um well again it really depends yeah the size of
the company or the industry and if you're doing as i was doing like everything by myself
or if you have a lot of people in your team yeah and the level of experience as well but i
think in general um Australia pays quite well um i think you can start like a part-time job
depending on your level of experience you can get like 25 30 an hour average it's
more like an entry coordinator and then if you go to a manager level you can get like
40 or 50 dollars an hour and then if you go on a salary that changes a little bit but yeah it's
a good it's not like super yeah uh well paid but i think it's um it's good like it's
very open to very different levels and types of personalities as well that's cool
yeah and how about working hours is that like a standard like other companies like nine to five or
you guys have to stay on the shift working on the weekend like how yeah if it's if it's an office
job it's usually nine to five uh the experiences that i had was really standard like i didn't
have to do many over hours just sometimes like if you're preparing for a big event or if you have
something huge coming up you have to work a little bit more to prepare but it's usually nine to five
that's the Australian which is awesome i love it i love same it's great yeah awesome that's great
and how is the demand Ligia how is the demand of this job and this career here in Australia um i
see a lot of people still looking for marketing experts or marketing specialists coordinators
i don't know so many titles but um yeah i think there's still um a lot of room it's not like in
high demand or in like i.t or engineering sort of jobs but i think there's still room for a lot
of people to come in and work in marketing so many companies like every company needs a
marketing person even if it's a small one if you want to grow your business you gotta you know
have someone to do your job it's not just a pretty i used to say that marketing is not just like
colourful nice looking things yeah it's much more than that so yeah there's plenty of room
for everyone so very interesting yeah that's great yeah come and work you know find a job
yeah that's great that's good that there are many opportunities yeah yeah from my experience yeah
awesome thank you thank you very much for all your information that you shared with us um is there
any other tip or advice that you can add at the end for those who migrated to Australia they are
looking for the job and they really want to get into the marketing industry or those who graduated
from university and they're looking for a job at the moment yeah sure my tip is always never stop
booking and never give up because it's going to be hard or it was bad for me in the beginning i had
to go like too many different interviews to find a job it wasn't the first one um i had a lot of nose
because of my english or because of my real life yeah because of my i don't know that i couldn't
work that many hours or because i didn't have the experience in Australia that they always require
um but you just keep looking and you're gonna find something so that's my my tip you know to never
give up because it's gonna be hard it's gonna be challenging but it's life and there's always room
for people that are good that are hard working just keep looking you're going to find something
that's right just be passionate love be patient if that's something that you want that you really
want just keep looking and you find something there is always an opportunity waiting for you
somewhere that's right yeah okay guys hope you enjoyed watching the conversation please comment
below if you have any questions and don't forget to subscribe to my channel if you want me to
produce more videos like this for you thank you
How to be a Marketing manager in Australia ? #marketing #social-media #web-design
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