Let's start go The first thing is to open google Google digital garage is to be typed after that Then click on Google Digital Garage Then click on view course Then click on Google Digital Garage Course Then click on start button After that click to enter then the digital garage click on check the knowledge Q. Doing business online brings lots of fantastic opportunities – it can really help your company in new and exciting ways. Once your business is online, what opportunities can you take advantage of? Ans: Finding lots of new customers – everyone’s online these days Selling your products or services straight from your website or app Delivering targeted advertising to customers Using analytics to power your online sales Learning more about what your customers love And then Submit .
Then click the next lesson Online Opportunity opened after that After that, click your knowledge Q. Karl, a 50-year-old mechanic, runs the local garage in a small town and is considering taking his business online. How could going digital benefit his business? Ans : He’d be more visible to customers He can target ads at local customers It’s easier to communicate with customers More insights into customers’ online behaviour And then Submit. Then click on the topic quiz Q.1 ) The increased use of the Internet presents a lot of potential for which types of businesses? Ans: A ) All businesses. Q. 2)Taking a business online can involve many different steps. When starting out, which activity could be a part of this process? Ans : B) Creating a business listing in online local directories. Q. 3) Which of the following is the easiest way for visitors to learn about a business while visiting a website? Ans: c) Browsing your product pages and reviewing the Frequently Asked Questions page. Q. 4) What is a key benefit of having an online presence for a business? Ans: B) Being visible when people search for a business like yours.
And then click submit. After that click on next topic Your first steps in online success Click on Start Learning Then click your online goals then click on check your knowledge Q. Hamish is a successful hairdresser. He’s decided to grow his business by opening another salon. Hamish doesn’t have an online presence yet, but thinks this might help. Which of his business goals could being online help him achieve? Ans : Attract new customers Gather customer feedback Advertise extended opening hours After that click on submit. Then click on next lesson then click on check your knowledge Q. Hamish has created a website with an online booking system for his salon appointments He wants to engage more with his customers and came up a list of goals. Help Hamish to match each task with the online tool you think he should use to achieve his goal. Ans: 1 (b) Email survey Ans: 2 (d) Social media Ans: 3 (a) An online gallery Ans: 4 (c) A Map After that click on submit. Then click on next lesson then click Marketing your online presence click on check your knowledge Q. Hamish’s website isn’t getting as many visitors as he’d like.
He’s heard that search engine marketing (SEM) can help, but isn’t sure how it works. Can you explain what SEM enables you to do? Ans : Buy ad space on a search results page Bid for keywords to display your content in search engines After that click on submit. Then click on next lesson then click Analyse and adapt click on check your knowledge Q. Despite his digital presence, the number of hits on Hamish's website is still low. He’d like to use analytics to find out more about how customers are interacting with his site.
What can he learn from analytics? Select the ways you think analytics can help business owners. Ans : 1) yes Ans : 2) yes Ans : 3) No Ans : 4) yes After that click on submit. Then click on topic quiz Q. 1) Which tool helps you measure the success of your website? Ans: D) Analytics Q. 2) Which of the following statements is true when it comes to taking a business online? Ans: c) Use analytics to make informed decisions Q. 3) Which term best describes the business activity that occurs when website visitors buy products or services from you online? Ans: A) E-commerce Q. 4) Which of the following statements is true when marketing your business online? Ans: D) Social media is a great way to engage your audience After that click on submit.
After that click on next topic Build your web presence Click on Start Learning Then click Choosing your online presence then click on check your knowledge Q. Addie runs a local bakery. After getting the business up and running over the last six months, she’s now ready to create a digital presence. What do you think Addie should set up first: a social media profile or a mobile app? Ans: 1) Facebook After that click on submit. Then click on next lesson Then click How websites work then click on check your knowledge Q. Addie is investigating how to create business websites for her local bakery business. She’s trying to get her head around how websites work. How good is your tech knowledge?
Can you check the facts for Addie? Ans: 1) True Ans: 2) True Ans: 3) True Ans: 4) False After that click on submit. Then click on next lesson Then click Key website ingredients then click on check your knowledge Q. Addie owns the Knead to Know Bakery and has decided to open a website. But first she needs to choose a domain name. Take a look at her ideas and select the best domain name by crossing off the rest.
Ans : 1) www.knead2know.com Ans : 3) www.Addies.com Ans : 4) www.i-knead-it.org Ans : 5) www.mybakery.com After that click on submit. then click on next lesson Then click Websites and your business goals then click on check your knowledge Q. Addie is drafting a description for the About Us page of her bakery website. Which do you think works best? Ans : Love Cake ? So do We .Here at Knead to Know Bakery We have a Passion & reputation for Creating the Most delicious cookies, Cakes & Breads. After that click on submit. Then click on next lesson. Then Click Make your website easy to use then click on check your knowledge Addie wants to make her website easy to navigate. Which of the following features should Addie include on every page of her website? Ans: Slide Menu Ans: Bakery logo leading to homepage Ans: Search Field After that click on submit. Then click on next lesson Then Click Website design do’s and don’ts then click on check your knowledge To make the homepage of her local bakery website interesting, Addie wants to add some media elements to it.
Different elements will cause the page to take longer to load, so she needs to get the right mix for the site. Can you put the following elements in order from the ones with the longest load time to the shortest? Ans: 1) 2 Minute HD Advertising Video For the Backery. Ans: 2) Large High Res , full Screen Background image. Ans: 3) 20 Second explainer animation. Ans: 4) Low res Compressed thumbnail image. Ans: 5) Twitter Button that Links out to twitter page. Ans: 6) Text description. After that click on submit. Then click the Topic Quiz Q. 1) Which of the following statements is true when it comes to developing a web presence for a business? Ans : c) Mobile apps enable your customers to purchase your products without being on your website Q. 2) What is a web server? Ans : c) A computer connected to the Internet with software that allows it to host all the components of your website Q.
3) Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web. Ans : A) Hyperlink Q. 4) Which of the following is something you'll probably want to exclude from your website? Ans : B) A lot of deep scientific information and detailed statistics Q. 5) Which of the following is an example of a 'call to action' on a website? Ans : B) A 'Get directions to our store' button which when clicked, redirects to a map displaying directions to the store based on the customer's current address Q 6) What should you consider when developing your website content? Ans : A) What your customers are looking for After that click on submit. After that click on next topic Plan your online business strategy Click on Start Learning Then click The benefits of an online strategy then click on check your knowledge Q. Sam has recently decided to launch an online fitness coaching service.
He has registered a domain name and set up a website, but is unsure of how to launch his business online in a way that will help him grow sustainably. Help Sam create his own online business strategy, by selecting the correct steps he should take. Ans 1) A. Define business goals Ans 2) D. Write a mission statement Ans 3) B. Identify his USP After that click on submit. Then click on next lesson Taking a business online then click on check your knowledge Q. Omar owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online. Can you advise Omar on how to make both his online and offline business successful? Ans : 1) False Ans : 2) False Ans : 3) True Ans : 4) False After that click on submit. Then click on next lesson Understanding customer behaviour then click on check your knowledge Q.
Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company's online presence. As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business's contact information. Which of the brand's touch points should Holly modify to help address her customer's feedback? Ans: Website layout Ans: Email marketing After that click on submit. Then click on next lesson How to stand out from the competition then click on check your knowledge Q. Bobbi owns a protein shake company, which has been trading for 3 years. Her products are stocked in a number of gyms, but the company has not seen much growth in recent months. Bobbi would now like to break into the online market to boost product sales. Which of the following actions should Bobbi take to identify opportunities for online business growth? Ans: Identify a USP. Ans: Build a SWOT analysis. Ans: Review Competitor Websites. After that click on submit. Then click on next lesson Using goals to improve business performance then click on check your knowledge Q.
Ryan has written some KPIs to help his fitness centres achieve the business goal of “improving overall client satisfaction” Review these four KPIs. Which do you think fit the criteria of being specific, measurable, attainable, relevant and time-bound? Ans : A score of 85% or more in the annual survey for the question 'Would you recommend this gym to a friend?' Ans : Ensure 90% of new gym members book an induction session within the first two weeks of joining After that click on submit. After that click the topic quiz Q. 1) What is the first step in creating an online business strategy? Ans: A) Identifying Business goals Q. 2) What is the purpose of the 'See, Think, Do, Care' framework? Ans: B) To help a business understand the customer journey online. Q. 3) Why is optimising customer touch points online beneficial for business? Ans: C) It provides customer With value every time they came into contact with a brand helping build trust.
Q. 4) Once you have worked out your selling Points (usp),how would use it in a long term online strategy? Ans: A) Incoprate it with in MArketing materials across all channels to help ralse customer awarness Q. 5) What type of information can KPls provide? Ans : B) Long term Providers. After that click on submit. After that click on next topic Get started with search Click on Start Learning Search engine basics then click on check your knowledge Q. Seth is opening a coffee shop and is looking to attract new customers. Take a look at the list of benefits Seth sees in using search engines. One statement is not true. Can you cross it out? Ans: Customers will see advertisements for Seth’s business whenever they use a search engine After that click on submit. Then click on next lesson How search engines work then click on check your knowledge Q. Seth’s coffee shop is unique – it has an outside roof terrace and a library area so customers can read while they sip.
He also sells rare coffee beans imported from Peru. What are a few techniques he could use to make his website more relevant to its desired users? Ans: Point out unique aspects of his business Ans : Write a blog to sing the praises of his Peruvian beans Ans : Make sure his shop appears on Google maps Ans : Try to get other coffee-enthusiasts to review his business/website After that click on submit. Then click on next lesson How search engines see the web then click on check your knowledge Q. Seth would like to make sure as many interested customers as possible are seeing his business’s website displayed in their search results. What are a few things he could pay attention to in order to achieve this? Ans : Image file names Ans: Page titles Ans: Key words in the content After that click on submit. Then click on next lesson Organic search explained then click on check your knowledge Q.
Organic search results appear when someone makes a search using a search engine. They aren’t paid for by businesses and they aren’t adverts. Which of the images shows the organic search results from this particular search? Ans: 3 After that click on submit. Then click on next lesson Paid search explained then click on check your knowledge Q. Seth is considering advertising his business using paid search results. What do you think makes paid search advertising so effective as a marketing method? Look at the following statements and decide whether they are true or false. Ans: True Ans : False Ans: True Ans: True After that click on submit. Then click on next lesson Google search console then click on check your knowledge Q. Seth’s website has been up and running for a while, but he isn’t sure how effective it’s been at drawing in new customers.
How can Google Search Console help Seth with this? Ans: It can help show whether he’s using proper keywords in his content Ans : It can recommend better page titles for Seth to use After that click on submit. Then click on next lesson After that click on topic quiz Q.1) Why are search engines a great place for a business to be found? Ans: B) People who search are actively looking for information, products or services Q .2) What technology do search engines use to 'crawl' websites? Ans: D) Bots Q. 3) Which of the following can help a search engine understand what your page is about? Ans: D) The title tag Q.
4) Fill in the blank: Spending money on search advertising influences how your website appears in ___________. Ans: B) The search results page Q.5) Which of these is an important factor in the paid search auction system? Ans: D) How relevant your ads are Q. 6) Which of these can Google Search Console help you to do? Ans: It helps you understand which keywords people are searching for on Google After that click on submit. After that click on next topic Get discovered with search Click on Start Learning Intro to search engine optimisation (SEO) then click on check your knowledge Eric is expanding his business by selling fruit and veg online. His website has been up and running for a while but he’s not getting many views or orders online. Eric knows he can improve his search engine results with either paid search or SEO. Take a look at the following search results screens. Where will his website appear in the search results if he purely uses SEO to improve his results? Ans: 3 After that click on submit.
Then click on next lesson The importance of an SEO plan then click on check your knowledge Q. Eric is keen to improve his search engine results and he wants to use SEO to do it. He’s written the step-by-step process for his SEO plan, but it’s currently in the wrong order. Can you reorder it? Ans: Do keywords research See where I appear in Search result for Specific keywords Look for gaps in my SEO Performance review results and adjust plan After that click on submit.
Then click on next lesson The SEO process then click on check your knowledge Q. Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it. Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time
Which advice should he not take? Ans: Contract an agency offering top organic search positions Ans: Don’t change your keywords as it confuses search engines After that click on submit. Then click on next lesson How to choose keywords then click on check your knowledge Q. Eric is optimising his fruit and veg website for SEO and would like to improve his ‘long tail’ keywords. Which of these sets of words contains an example of long tail keywords? Buy organic Potatoes from a family farm.
After that click on submit. Then click on next lesson Setting realistic SEO goals then click on check your knowledge Q. Eric has been selling fruit and veg online for a while He’s chosen the keywords that he feels will drive the right people to his website; now he needs to track the progress of these keywords with analytics tools.
What information will analytics give him? Ans: Where website visitors are located Ans: Which website visitors turn into paying customers Ans: What content visitors interact with After that click on submit. then click topic Quiz Q.1) Which of the following factors should you consider when optimising your website for search engines? Ans: D) Site popularity Q. 2) What should be the first step of a structured SEO plan? Ans: D) Keyword research Q. 3) When it comes to search ads, which of the following could dictate how an ad will perform against a competitor? Ans: B) Bid value Q. 4) Fill in the blank: Short strings of specific keywords with low search volume are called ___________. Ans: B) Long-tail keywords Q. 5) Which of the following would be an ideal goal for an SEO plan? Ans: B) Increasing how many relevant people visit your website After that click on submit.
After that click on next topic Make search work for you Click on Start Learning Making your web pages search friendly then click on check your knowledge Q. Eric Blake sells the produce from his farm online. He wants to optimise the page that sells fruit and vegetables, so he’s looking into titles and meta tags, headings, and improving his copy. Can you help Eric choose a suitable title and meta description? Ans: 1) A. Can you help Eric choose a suitable title and meta description? Ans: 2) B. Fresh fruit and vegetables grown locally and delivered straight to your door After that click on submit. Then click on next lesson How other websites can work for you then click on check your knowledge Q.
Eric is working on his website, which sells produce from his farm He’s thinking of different ways to improve his website so that it appears on more search engine results and gets more traffic. Which of these ideas will help improve his search visibility? Ans: Write recipes that use vegetables that he sells Ans: Encourage others to write about his website After that click on submit. Then click on next lesson Cross borders with SEO then click on check your knowledge Q. Eric’s farm produce business started locally in the UK, but he’s started getting orders from overseas as well. Not wanting to miss this opportunity, Eric decides to optimise his website to an international audience. What should he avoid doing? Select the things Eric should avoid then select Submit to remove them Ans: Having different languages on the same page Ans: Using automated services to translate content After that click on submit.
Then click on topic quiz Q.1) Which of the following page titles would be most suitable for a website page describing a store's return policy? Ans: B) [Company Name's] Return Policy Q. 2) Which of the following is a good way to get other websites to link to your site? Ans: c) Building relationships with similar sites Q. 3) When expanding a business internationally, which of the following is most important to provide on your website? Ans: A) Products and delivery details in the correct currency After that click on submit. After that click on next topic Be noticed with search ads Click on Start Learning Introduction to search engine marketing (SEM) then click on check your knowledge Q. Michelle is a wedding photographer in Cardiff. She wants to use search engine marketing to bring customers to her website Where will her website appear if she uses search engine marketing? Ans : 1 After that click on submit.
Then click on next lesson The SEM auction then click on check your knowledge Q. Michelle has created some adverts to promote her wedding photography business in Cardiff. She wants her adverts to align with the keywords ‘wedding photographer Cardiff discount’, as she’s offering 25% off at the moment. Can you order the following advert headings from best to worst in terms of how well they align with the keywords? Ans: Cardiff wedding photographer -25% discounts. Ans: Cardiff wedding photographer Ans: Discount wedding Ans: Wedding After that click on submit. Then click on next lesson What makes a good keyword then click on check your knowledge Q. To increase her Quality Score, Michelle is thinking about the best keywords and phrases to use.
Cross off the keywords which she shouldn’t use. Ans: Cardiff weddings Ans: Wedding photography business based in Cardiff After that click on submit. Then click on next lesson Make your ads stand out then click on check your knowledge Q. Michelle is writing her search ad for her wedding photography business. She wants to make sure it stands out. Which of these text statements would work best as an ad? Cardiff wedding photography . Get 25% off your first order. Make your reservation Now. After that click on submit. After click on Topic quiz Q. 1) Search engine marketing can also be called what? ans : A) Pay-per-click advertising Q. 2) In an SEM auction, your Quality Score is based on which aspect of your ad? Ans: B) Relevance Q.
3) Fill in the blank: It's possible to determine how well a/an ___________ will perform without bidding on it. Ans: C) Keyword Q. 4) What should your search ad have in order to promote more clicks? Ans : A) A call to action After that click on submit. After that click on next topic Improve your search campaigns Click on Start Learning Achieve relevance with good structure then click on check your knowledge Q. She’s setting up SEM campaigns to draw more traffic to her site. She needs to make sure her ads are relevant, and she’s doing this by creating ad groups for each type of product. Take a look at the ad below:
Wedding photography
Capture your special day with beautiful photographs
Call to book your date now! Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad? Ans: Bridal party photos Ans: Baby photoshoot Ans: Newborn baby photography Ans: Professional website photos After that click on submit. Then click on next lesson Get the most from your keywords then click on check your knowledge Q.
Anna specialises in portrait photography. She uses her website to reach potential customers and has recently set up an SEM campaign to draw more traffic to her site. She wants to use negative keywords to make sure her ads don’t appear for people who aren’t potential customers Which of the following keywords are the negative keywords? Ans: Landscape Ans: Watercolour After that click on submit. Then click on next lesson Fine-tune with keyword match types then click on check your knowledge Q. Anna has a themed portrait photography studio. She offers competitive prices and reaches and engages with visitors to her site through her online presence. However, not many of them become paying customers. Anna has a range of keywords and wants to fine-tune them to best target potentially paying customers.
Put the keywords in order of the broadest to the most restrictive Ans: Photography Portraits Ans: Portraits Photography stdio. Ans: Movie theme Portrait Photography Ans: Film theme Portrait Photography .Low cost After that click on submit. Then click on next lesson How to know what’s working and what isn’t then click on check your knowledge Q. Anna is a photographer. She’s previously focused on wedding photography, but she now takes requests to photograph other events as well. Customers can contact her through the site’s enquiry page to make requests. They can also look at her gallery and sign up to an email newsletter. Anna wants to track how many people request photography for events that aren’t weddings.
Where should she place the conversion tracking code? Ans: Enquiry confirmation page After that click on submit. After Click the Topic quiz Q. 1) Which of the following is a benefit of using relevant ads and landing pages? Ans: B) Higher ad positions on the search results page Q. 2) When it comes to search ads, which description best describes 'negative keywords'? Ans: C) Keywords that are excluded from a campaign Q.3) Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad. Ans: A) Exact Match Q.4) What can conversion tracking in search help you measure? Ans: C) How many people visiting your site from a search ad end up completing a purchase After that click on submit. After that click on next topic Get noticed locally . Marketing to the locals After that click on submit. Q. Jim is running a bike shop in a popular tourist city and he’s started a bike hire service. What would be the better way for Jim to attract more tourists – a map feature or a social media page? Ans: 1 After that click on submit Then click on next lesson The power of local directories then click on check your knowledge Q.
Jim owns a local bike shop and wants to be noticed more by the people in his town. He decides to use the internet to connect with customers online by creating a listing for his business in a local directory like Google My Business. Help Jim create his listing by choosing the minimum information he should add. Ans: Jim's Bikes Ans: 10 Bird Way, Cowseld, West Sussex, RH11 5XN Ans: Phone number 01269 559632 Ans: Open 9–5 Mon–Sat After that click on submit. Click on Topic quiz Q. 1) How can you improve a business's visibility to people located near you geographically? Ans: D) Make sure your phone number, address and business hours are easy to find Q. 2) Which of the following is an example of a local search? Ans: A) "bike shop near me" Q. 3) Which of the following is a benefit of registering your business in online local listings? Ans: B) Increased likelihood of being discovered through search engines Q.
4) Which three pieces of information are essential to include first in your local directory listing? Ans: B) Business name, business address, telephone numbers After that click on submit. After that click on next topic Help people nearby find you online Click on Start Learning Using digital to advertise locally then click on check your knowledge Q. Esmeralda runs a local bike shop.
If she advertises her shop using the internet, Esmeralda could reach people in many different countries.
But she doesn’t want to do that. She wants to target her online ads to local customers.
How can she do this effectively? Ans: False Ans: True Ans: False Ans: True After that click on submit. Then click on next lesson Help people nearby find you online SEO for local businesses then click on check your knowledge Q. Esmeralda owns a bike shop and wants to make her website interesting for local customers. She’s currently planning blog content that will help her show up on searches for local shops. She’s had an idea for a post about famous cyclists and one about popular bike trails in the area.
Which one do you think Esmeralda should start with? Ans : 2 After that click on submit. Click on topic quiz Q. Which of the following factors help search engines determine if your business is local? Ans : A) Location details on the website, quality content and how mobile friendly the website is Q.
2) When looking to attract a local audience, why it is important to optimise your website and content for mobile users? Ans: A) Because local users tend to use their mobile devices when they're out of the house Q. 3) Which of the following can help you gain visibility in search engines? Ans: A) Adding relevant content that highlights the location of your business After that click on submit. After that click on next topic Click on Start Learning Social media basics then click on check your knowledge Q. Lily runs a vintage clothing company.
She’s set up an Instagram and a Facebook page, and has gained some followers by putting a sign up in her shop. What can Lily do to keep these followers and encourage others? Ans: Start a conversation with your followers Ans: Post regularly After that click on submit.
Then click on next lesson The right social media sites for you then click on check your knowledge Q. Lily has drafted a number of different posts for her social media accounts. Can you match the post to the best social network for each of the following scenarios? Ans: 1. B) Linkedin Ans : 2. A) Instagram Ans : 3. C) Facebook After that click on submit. Then click on next lesson Setting your goals for social media then click on check your knowledge Q. Lily has had fun experimenting with the various social media networks but it’s time to get a little more serious. Which of Lily’s business goals can she achieve with social media? Ans: Raise the profile of the business Ans: Attract new customers and grow the customer base Ans: Discuss new products with customers After that click on submit. Then click on next lesson Getting on social media then click on check your knowledge Q. Lily is setting up a Twitter profile for her business.
She’s put together a list of the key things she’ll need to get her profile up and running.
Can you check her list and cross off any items she doesn’t need to include in her Twitter business profile? Ans: Number of employees in the business Ans: Annual membership fee After that click on submit. After click on Topic quiz Q. 1) Which of the following can businesses achieve by using social media? Ans: A) Attract new audiences Q. 2) Fill in the blank: Businesses should focus on social media platforms with _______. Ans: c) A relevant audience Q.3) Which of the following is an example of a social media goal? Ans: B) Drive more traffic to your store Q.
4) Which details should you look to include on a business profile page on social media? Ans: C) Description of the business After that click on submit. Then click on next lesson Deep dive into social media Click on Start Learning Your long-term social media plan then click on check your knowledge Q. Lily runs a vintage clothing shop and wants to engage more with her customers online. She currently posts to two social media networks but wants to develop a full social media strategy. Review the possible options. Can you place them into the right order, starting with what Lily should do first? Ans: Create a social media Plan Ans: Set up accounts and appropriate social media sites Ans: Sign up a social media management tool Ans: Create a list of post to be automatically posted in the coming weeks. After that click on submit. Then click on next lesson Advertising on social media then click on check your knowledge Q. Lily has decided to use some of her social media budget for targeted Facebook adverts.
She's keen to take her vintage clothing business global and wants to reach a wider audience, so which groups should her advertisements be targeted at? Ans: Users who have posted about buying vintage clothes Ans: Users who have ‘liked’ vintage clothing Ans: Users who live in countries that she’d be happy to mail her products to After that click on submit. Then click on next lesson Measuring success in social media then click on check your knowledge Lily is keen to use analytics to evaluate the results of her social media campaigns. Analytics can help with this question. Can you help her by crossing off the things that analytics won’t be able to help her with? Ans: Schedule content to be posted automatically at specified times Ans: Send custom posts to specific visitors After that click on submit. Then click on next lesson Avoiding social media pitfalls then click on check your knowledge Q. Lily sees a negative post on Twitter about her vintage clothing business Received my #VintageLily dress today only to find the zip was broken! #lousyservice #vintagewoes”
How do you think she should respond? Ans: "So sorry to hear that @sophie112 DM me so that We can get that dress fixed up as soon as possible".
After that click on submit. Then click on Topic quiz Q.1) A robust social media plan includes which of the following? Ans: A long-term schedule identifying when to post content Q. 2) What is the best way to put your social content in front of people who don't already follow you? Ans: C) Use paid promotion to reach new audiences Q. 3) What can social media analytics tools help you measure when assessing campaign results? Ans: D) Whether the visitor clicked on a paid ad or organic listing Q. 4) Which of the following is a pitfall when using social media for business? Ans: C) Not having the resources to respond to comments and questions in a timely manner After that click on submit. After that click on next topic Discover the possibilities of mobile Click on Start Learning The evolution of mobile devices then click on check your knowledge Q. Phil runs a local plumbing business. He has a website but it isn't mobile-optimised. He’s deciding whether to make his site responsive or create a customised app.
Help him to decide which route to take first.
Ans: 2 After that click on submit. Then click on next lesson Understanding mobile web and mobile apps then click on check your knowledge Now that Phil has decided on a responsive website, he needs to select a great design. Have a look at these website layouts. Which do you think is best suited for mobile? Ans: A After that click on submit. Then click on next lesson Understanding mobile apps then click on check your knowledge Q. Phil has limited technical knowledge but he wants to create an app to simplify the booking process for his customers. It’s important to select the right approach when making an app.
Which of the following routes would you not recommend to Phil? Ans: Make the app himself Ans: Repurpose an existing app After that click on submit. After click on Topic quiz Q.
1) When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first? Ans : B) Optimise your site Q. 2) What does responsive design mean? Ans : B) Your website will adapt to suit whichever device it is being viewed on Q. 3) When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind? Ans : B) Performance and usability Q. 4) What can a business use to send messages to users who have already downloaded their app? Ans: C) Push notifications After that click on submit. After that click on next topic Make mobile work for you Click on Start Learning Introduction for advertising on mobile then click on check your knowledge Q. Mo is a plumber in Glasgow.
He has a mobile-friendly website, and wants to make sure his site becomes more visible on the results page during a search. Which keywords do you think would work well for his mobile SEO? Ans: Leaky tap Ans: Blocked Sink Ans: Local plumber Ans: Ubend Fix After that click on submit.
Then click on next lesson Search campaigns for mobile then click on check your knowledge Q. Mo’s a plumber with a responsive website.
He wants to make sure he's using the right keywords for his mobile SEO. Which online tool could help him identify which keywords would be most effective? Ans: Google Keyword Planner After that click on submit. Then click on next lesson Display campaigns for mobile then click on check your knowledge Mo is keen to advertise his plumbing business.He needs to find the display advert design that will display optimally on a large smartphone device, as that's what most of his customers use. Which of the designs would work best on smartphones? Ans: 2 After that click on submit.
Then click on next lesson Social media campaigns for mobile then click on check your knowledge Q. After a lull in sales, Mo wants to use a social media campaign to launch some of his new plumbing services. He wants to make sure he’s targeting the right audience.
Which parameters should he use to decide who to target? Ans: Age ,Interests,Location After that click on submit. Then click on next lesson Video for mobile then click on check your knowledge Q. Mo has a plumbing business.
He’s noticed that other service companies publish short videos to show off their expertise, products, and how they do things. This engages their customers and drives interest in their services.
To help customers with common plumbing problems, he wants to create a Do-It-Yourself video on his website.
How long should he make his video? Ans: 120 After that click on submit. Click on Topic quiz Q. 1) When considering how mobile users will search for your business, which types of keywords should you focus on? Ans: B) Shorter keywords and phrases Q. 2) Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer? Ans: c)The site works on different mobile devices Q. 3) Which of the following can be used to target an audience when using some social media ads? Ans: D) People's relationship status Q.
4) When making video content for your display ads, what is most important to ensure? Ans: Videos are relevant, short and include a CTA After that click on submit. After that click on next topic Get started with content marketing Click on Start Learning Intro to content marketing then click on check your knowledge Q. Angela opened her own beauty salon two years ago, and is now looking at how content marketing can help her boost the business's profile online.
How could content marketing help her? Ans: False Ans: True Ans: False Ans: True After that click on submit. Then click on next lesson Get to know your online customers Q. Alex is a mechanic who owns a small garage. He’s also a keen blogger, and writes great posts about his passion: cars! He thought his blog would attract more car lovers to his garage, but so far his blog posts are not very popular and are rarely shared on social media He has researched how to improve the blog and now has a number of actions he can take, but is unsure which should come first. Can you help him by arranging the following actions into the correct order? Ans: Find out Who is audience is Ans: Segments his audience in to groups Ans: Create specific content targeted to these audience profiles Ans: Publish the content promote to his audience. After that click on submit. Then click on next lesson Choosing the right format for your content then click on check your knowledge Q. Jamie is part of the content marketing team for Fitstuff, a sports shop. The content he's producing needs to appeal to new customers, as well as provide extra value to existing customers Which of the following content would appeal best to both audiences? Ans: A competition inviting customers to submit photos of themselves wearing Fitstuff gear, with store gift vouchers up for grabs as prizes After that click on submit.
After that click on submit. Writing for online audiences then click on check your knowledge Q. Josh, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing – however, not all points on his list are correct Can you help him identify the points that are correct on this list? Ans: Focus on your target audience Be consistent in your writing style and tone of voice After that click on submit. Then click on next lesson . Help your content be seen then click on check your knowledge Q. Lydia is a business student working for a hotel's marketing department for the summer. She’s responsible for creating and promoting content across the hotel's online channels. What should she do, and in which order? Ans: Consider all the channels avaliable.
Ans: Decide what content to create ,and when based on the target audience Ans: Create Content Ans: Publish Content Ans: Promote Content After that click on submit. Then click on next lesson Measuring your success in content marketing then click on check your knowledge Q. Maria has a pet shop in Bristol, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts. Which metric is the most relevant in assessing which blog posts are contributing to increased product sales? Ans: How many people click the "Buy Now" CTA at the end of each blog post After that click on submit. After click on Topic quiz Q. 1) Which of the Following is an accurate definition of what a content marketing campaign involves? Ans: D) The creation and promotion of online materials with the goal of increasing interest in a product or service. Q. 2) What does the Following definition describe? The division of an audience in to the group of who they are and what they like, with a goal of identifying a group most interested in your product/service? Ans: C) Audience segmentation Q.
3) Fill in the blank; when describing the purpose of content ,what is missing?To entertain ,to inspire,to ——— and to convince. Ans: D) Educate Q. 4) Which of the following best describes why approaches to writing need to be adapted for online content? Ans: A) Online readers have a reduced attention sapan,due to being flooded with information. Q.5) What are 'highlighting key dates' and 'considering multiple channels'best practise of? Ans: A) Creating a content calender Q.6) Which of the following metrics could help you understand which blog post is resonating the most with your audience? Ans: A) Session duration After that click on submit.
After that click on next topic Connect through email Click on Start Learning Email marketing basics then click on check your knowledge Q. Steph runs an online pet supplies shop, and she has some ideas about how email marketing can help her business. Two of her ideas are correct and two are not. Can you weed out the wrong ones? Ans: t helps customers talk to each other via email Ans: It lets customers email me if they have problems or questions After that click on submit. Then click on next lesson Your email marketing options then click on check your knowledge Q. Steph is thinking about using an email marketing service to help her send out marketing emails for her pet supplies store. What benefits are there to using an email marketing service? Ans: They make it easier for customers to sign up to receive marketing emails Ans: They can help you create a customer database Ans: They make it straightforward to send out personalised emails After that click on submit. Then click on next lesson Crafting great marketing emails Then click on next lesson Steph is thinking about using an email marketing service to help her send out marketing emails for her pet supplies store.
What benefits are there to using an email marketing service? Ans: Hi john,do you have a new puppy? After that click on submit. Then click on next lesson Managing successful email campaigns then click on check your knowledge Steph is curious to learn how her customers react to email marketing campaigns. What kind of analytics data might she expect to get from her recent email marketing action? Ans: Open rates Ans: Click through rates After that click on submit. Then click on next lesson Measuring success in email marketing then click on check your knowledge Q.
Amelia is a marketing assistant at a big clothing brand, and has just sent out her first email marketing campaign. She takes a look at the Click Through Rate, to understand how many people clicked on a link in the email in order to land on her website.
What is the drawback of this metric? Ans: the reason of the rate being higher or lower is not known. After that click on submit. After click on the Topic quiz Q. 1) Which of the following will you need to start an email marketing programme? Ans: C) A way to collect people's email addresses Q. 2) Which of the following is a common feature of email marketing paltforms? Ans : C) A feature allowing users to unsubscribe from your emails Q. 3) Which of these is a good practice to keep in mind when sending emails to your contacts? Ans: A) Run an A/B test on your subject line to determine which one works best Q.
4) If the open rate of your emails seems low, Which of the following could help you fix that? Ans: D) Adjust the subject line of your email. Q. 5) which of the following statements is true when it comes to running email campagins for a business? Ans: A) There's no need to use sponsored ads with in your email marketing. After that click on submit. After that click on next topic Advertise on other websites Click on Start Learning What is display advertising? then click on check your knowledge Colin has been running a film review website for his podcasts for the past two years. He’d like to start advertising his site to increase the number of subscribers.
To do that he wants to contact some media owners
Who do you think Colin should contact? Ans: A forum for movie fans Ans: A network that matches businesses with ad space to sell After that click on submit. Then click on next lesson . Search advertising vs. display advertising then click on check your knowledge Q. To maximise the hits on his website, Colin wants to target two different audiences using both display ads and search advertising.
His two target audiences include cinema-goers and home movie watchers.
Which type of approach would work for each audience? Ans: 1. c) Create a search ad with keywords based on Colin’s film reviews Ans: 2. B) Place a display ad on a cinema listings site After that click on submit. Then click on next lesson The ins and outs of display advertising then click on check your knowledge Colin's favourite director has launched a new film.Colin has written a review and wants to use it to bring in visitors with a digital campaign. Considering he has a limited budget, which of the website pages would not be ideal for his digital ads? Ans: His friend's culinary blog Ans: Local news website After that click on submit. Click on Topic quiz Q. 1) If you own a film blog.Which type of customer can you except to reach with display advertising? Ans: B) People who have not read your blog before but are interested in your subject. Q. 2) Fill in the blank: The ads on search engines are usually made up of Ans: C) Text Q.3) When using search engine marketing where can you ads appear? Ans: Only on search engines Q.
4) When setting up display advertising campagins who can you target? Ans: B) People who speaks different language After that click on submit. After that click on next topic Deep dive into display advertising Click start Learning Making display ads meet your goals then click on check your knowledge Q. Colin distributes a popular movie review podcast called ‘Film Talk’ from his website. He wants to use display advertising to attract new visitors to his site. Take a look at the three adverts. Pick the one you think will draw the most visitors. Ans: 3 After that click on submit. Then click on next lesson Understanding ad networks then click on check your knowledge Q.
Colin has created his first video ad, and identified quite a few film-related websites where he’d like to display it. What one solution will allow Colin to easily place his ad on as many relevant websites as possible? Ans: Use an ad network such as Google Display Network After that click on submit. Then click on next lesson How retargeting works then click on check your knowledge Colin is getting a lot of traffic to his podcast website, but not many subscribers
He has budget to design three display ads to encourage people back to his website to subscribe Colin came up with a list of target groups that he’d like reach with his ads.Help him to cross off the two least useful target groups from his list.
Ans: People who search for TV-related podcasts Ans: Commentators on film forums After that click on submit Click on Topic quiz Q.1) In what way can display advertising be effective? Ans: C) It drives traffic to your website. Q. 2) Which of the following in an example of the type of data that advertising network automatically collect and share with business? Ans: B) The cost of each ad you publish Q. 3) Which of the following is true when purchasing ad placements on an advertising network? Ans: B) The network provides data on the click through rate Q.4) If a person adds a product to a shopping cart but then leaves the websites which of the following tactics is most likely to encourage that person to return and purchase the product? Ans: D) Retargeting with a display ad that has a discount coupon Q.5) what is the first step of display retargeting? Ans: B)Defining your audience After click on submit.
After that click on next topic Click on start Learning. The rise of online video then click on check your knowledge Q. Food blogger Justin next to a video channel.Justin is a passionate cook.
He runs a vegetarian cooking website where he shares recipes and sells speciality ingredients. How could Justin reach his customers through online video? Ans: Upload cooking videos to YouTube Ans: Advertise on other videos to promote his recipes Ans: Add video to his own website Ans: Share video on his social media pages After click on submit. Then click on Next lesson . How video fits into your online strategy then click on check your knowledge Q. Justin’s created the perfect vegetarian lasagne, and he wants to share his recipe with the world. Can you help him plan where to put a promo video so it will most effectively reach his target audience? Ans: In an email to his customers Ans: Cookery section of YouTube Ans: Websites selling speciality vegetarian ingredients then click on Submit.
Then click on next lesson Creating video content within your budget then click on check your knowledge Q. Justin wants to do some video interviews with other local chefs. He wants to add the videos to his blog.
Can you help him order his to-do list? Ans: Plan the video release schedule Ans: Storyboard the video content Ans: Decide on a location and source props Ans: Find a video crew and film the video Ans: Edit then upload this video After click on submit. Then click on next lesson . Sharing and promoting your videos then click on check your knowledge Q.
Justin is uploading some new videos.
What can he do to increase the chance of them being promoted and shared? Ans: Post it on his website as well as other sites Ans: Use a title and keywords that the target audience will use to search Ans: Have a call to action such as a ‘share’ option Ans: Add hashtags to your videos for social networking sites After click on submit. Then click on Next Lesson Get started with analytics Click on Start learning What is web analytics? After click on check your knowledge Q. Linda runs a guesthouse with a website where people can book their rooms online. She’s been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor's experience.
Take a look at the following terms – do you know what they mean in the web analytics world? Ans: 1) A . Metric Ans: 2) C. Dimension Ans: 3) C. Dimension Ans: 4) B. Conversion After click on submit. Click on Next Lesson . Making web analytics work for you Click on Check your knowledge Q. Linda’s analytics data shows people unsubscribing from her newsletter after two weeks. These people also aren’t booking rooms at her guesthouse. Linda gets some advice from her friends.
Whose advice should she take? Ans: “Review the content of the newsletters to check they’re suitable” Ans: “Check you’re not sending too many newsletters” After click on submit . Click on Next lesson Tracking specific goals with web analytics Click on Check your knowledge Q. Linda runs a guesthouse and has been using analytics to gather information about how people interact with her website. She’s recently revamped her newsletter, and has made the site responsive to appeal to users on mobile devices. Which elements of the analytics should Linda focus on to measure the effectiveness of her changes? Ans: Number of people clicking on the links in her newsletters Ans: Percentage of orders made on smartphones and tablets After that click on submit. Then Click on Topic quiz Q. 1) Fill in the blank: Website analytics can tell you ———-. Ans: A) What time of day your website gets the most traffic. Q. 2) Analytics can give you immediate valuable information about which type of customers? Ans: A) Previous and current customers.
Q. 3) If your key business goal is to get people to book rooms at your guesthouse.What data are you most likely to be interested in? Ans: D) How many people Visiting your site book a room with you After that click on submit. After that click on next topic Find success with analytics Then click on start learning Web analytics and organic search then click on check your knowledge Q. Linda runs a guesthouse. She wants to use analytics to measure traffic coming to her website from organic search results. What can she learn from analytics reports? Ans: Which search engines visitors use Ans: How traffic is trending over time Ans: How many visitors are using mobile devices After click on submit.
Then click on next lesson Tools to measure SEM then click on check your knowledge Q. Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance. Linda uses SEM to create targeted ads for her rooms. She’s now looking at the analytics data for the different ad campaigns she runs. Take a look at the analytics data for the three campaigns. Which one campaign is performing least well? Ans: Family friendly guesthouse Lots to do nearby Come and see what we have to offer!
830 clicks 2% conversion rate After that click on submit.
Then click on next lesson Breaking down your data for insights then click on check your knowledge Q. Linda runs a successful guesthouse in the centre of Guildford.She promotes the guesthouse online and has a website where customers can book and pay for rooms in advance. Linda wants to use segmentation to break down her analytics data. What information about the visitors can she gather by using this? Ans: Devised used Ans: The visitors city Ans: The visitors country Then click on submit Then click on topic quiz Q. 1) Most web analytics tool can tell you about information about the user? Ans: Their location type of device they are using and pages visited. Q. 2) Fill in the blank: if an ad is not performing well,one effective tactic is to _____________. Ans: Tweak the ads copy and analyse the result Q. 3) Which section of google analtics can tell you whether visitors have found your websites via social media? Ans: B) Acquisition After that click on submit.
After that click on next topic Turn data into insights Click on Start Learning Using data to understand audiences then click on check your knowledge Q. Charles is thinking about taking his business online. He has many questions, but first he wants to understand what benefits data can have in online marketing. He needs some advice. What are the benefits of data in online marketing? Ans: Data helps you make informed decisions Ans: Data can be accessed and analysed in real time After that click on submit. Then click on next lesson Understanding the Data Cycle then click on check your knowledge Q. Jo is about to launch a new online campaign, and wants to know how data can be used to make the campaign as effective as possible Rearrange the steps below in the correct order to help Jo understand what should happen first Ans: Identify the goals of the compaign and plan the next action to take Ans: collect the relevant data Ans: Check the investigate the findings Ans: Take action to take the hypotesis After that click on submit.
Then click on next lesson Creating actionable insights from your data then click on check your knowledge Q. Lee is currently trying to promote a free eBook download on his website. He has spent time creating compelling emails and posting updates on his social media accounts. He decides to use data to work out if actionable insights can improve the success of his non-paid promotional efforts. Ans: Reduce his efforts on the email marketing campaign and expand on social media promotion, specifically on Facebook and LinkedIn. Ans:schedule engaging Facebook posts to be published between 5.00 p.m. and 7.00 p.m. After that click on submit. Then click on next lesson Managing numbers using spreadsheets then click on check your knowledge Q. Cassie has been using spreadsheets to keep track of how her email campaigns have been performing. She has created three different graphs using all of the data at her disposal. Which graph best shows that the open rate of her emails has decreased over time? Ans: 2 After that click on submit. Then click on next lesson Presenting data effectively then click on check your knowledge Q. Anya is working on a presentation for potential investors. They would like to see how the demand for public parking has grown in the past three years.
Anya has created the following four graphics to illustrate the growth demand.
Which graphic would be the clearest and make the most impact on the investors? Ans: Image of bar graph. After that click on submit. Then click on Topic quiz Q. 1) Which type of data relates to a metric that can be represented with a number? Ans:Quantitative Q. What makes the data cycle useful? Ans: It helps you make the most of the data collected from marketing activities Q. Fill in the blank: Actionable insights can be described as explaining the ____ of an online marketing campaign Ans: 'Why' Q. 4) Which of the following is a benefit of using spreadsheet? Ans: A) Vast quantities of data can be stored ,sorted and analysed quickly.
Q. 5) If you needed to showcase which parts of a websites are being clicked on the most which presentation type should you consider? Ans: D) Heat map After that click on submit. After that click on next topic Build your online shop Click on Start Learning Using e-commerce to sell then click on check your knowledge Q. Jo owns a furniture shop, and she’s just started using the internet to boost sales She has some ideas on what to do to sell products on her website. Help Jo decide on one idea and cross off the rest. Ans: Publish her inventory on a third party site Ans: A forum to get feedback on her services After that click on submit.
Then click on next lesson Taking payments and manage orders then click on check your knowledge Q. Jo wants to create a fully functional online store.Can you check which of the following features are available in most fully functional online stores? Ans: Yes Ans: Yes Ans: Yes Ans: No After that click on submit. Then click on topic quiz Q.1) What would be beneficial to include on a product description page? Ans: Reviews of the product Q. 2) Which of the following is an advantage of e-commerce? Ans: Low Operational costs Q. 3) To an owner or administrator hat is a functional benefits of having an online store? Ans: B) It provides a backend system with order management Q. 4) What is the name of the process that describes what happens when a customers is taken to a sepearate site to complete a transaction before being sent back to the original site again? Ans: B) third party payment processing After that click on submit. After that click on next topic Sell more online Click on Start Learning Creating a smooth e-commerce experience then click on check your knowledge Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she only has limited time and budget.
What actions could Jo take for each of these findings? Ans: 1) C. Introduce responsive design Ans: 2) D. Add a search feature Ans: A) Add customer reviews Ans: B) Create registration for customer accounts After that click on submit. Then click on next lesson Product promotion and merchandising then click on check your knowledge Q. Office sets are steady sellers for Jo. How can she suggest office furniture items to customers who might not have considered them yet? Ans: A After that click on submit. Then click on next lesson Retargeting for e-commerce then click on check your knowledge Q. Jo has noticed that some of her customers leave her site without making a purchase She’s set up some product retargeting ads, and wants to measure the performance of her campaign. What parameters should she look at to see if she’s attracting potential customers? Ans: Conversion rate Ans: Number of people clicking on each ad type After that click on submit.
Then click on Topic quiz Q. 1) Which of the following is a sign that customers are having trouble using a particular device to make purchase? Ans: A) Analytics shows you have a lot of mobile visitors but very few purchases through mobile Q. 2) What is an example of product merchandising? Ans: C) Displaying very specific , featured products on your home page Q.
3) Which of the following statements is true when describing how retargated ads work? Ans: C) Once a user visits your site, the codes drops an anonymous browser cookie After that click on submit. After that click on next topic Expand internationally Expand internationally Introduction to international marketing and export then click on check your knowledge Q. Matt runs an online vintage record store in the UK. He wants to expand into new markets, but doesn’t know where to begin. What tools can help him choose his new market? Ans: Market insight tools Ans: Search trends by location After that click on submit Then click on next lesson Validating your new market then click on check your knowledge Q.
Matt has found out there’s a growing market for vintage records in Portugal. He now needs to identify insights on his new audience using a variety of tools. Can you help him match the correct tool with its corresponding insight? Ans: 1. C) Google market fonder Ans: 2. A) Google Keyword Planner Ans: 3. B) Google Analytics After that click on submit. Then click on next lesson Being understood abroad then click on check your knowledge Q. Matt needs to make sure his website is suitable for his Portuguese customers. He’s made a list of translation and localisation tasks. Which items on his list relate to localisation? Ans: Adjusting colloqualisms so they make sense in Portuguese Ans: Calculating prices of the products in local currency.
Ans: Adjusting humourous product descriptions so they make sense in Portuguese After that click on submit. Then click on next lesson Advertise across borders then click on check your knowledge Q. Matt’s chosen his market, now it’s time to find new customers.He has a few ideas, but not all of them will reach his Portuguese audience. Can you help him choose his best advertising ideas? Ans: Advertise on Portuguese music websites Ans: Use search ads driven by translated search terms Ans: Set up a Portuguese fanpage for his store After that click on submit.
Then click on next lesson The support systems you will need then click on check your knowledge Q. Portugal seems like a good market for Matt to move into. He’s looked into the legal requirements of trading records in Portugal and is pleased to find there aren’t any. But what other financial or regulatory requirements should he check? Ans: Custom duties and tariffs Ans: Portuguese taxes Ans: Exchange rates Ans: Insurance cover Ans: Product safety requirements After that click on submit. Then click on next lesson Helping customers abroad buy your products then click on check your knowledge Q. Matt’s found out that Portugal has fast internet speeds, which is great for accessing his website. What things will Matt definitely need to do now he has customers in a new market? Ans: Use an international payment system Ans: Research the Portuguese music scene Ans: Check his site from an international point of view After that click on submit. Then click on next lesson Delivering to customers across the globe then click on check your knowledge Q. Matt’s getting ready to sell his vintage records to Portuguese customers online. But there’s one unhelpful task on his to-do list.
Can you cross it out for him? Ans: Set up a few Portuguese social media accounts After that click on submit. Then click on Topic Quiz Q. 1) What is the best way to translate the content on your website for a new market? Ans: B) Native speaker Q. 2) Before starting to promote products to other countries online,What could you use to guage demand for your product in that specific market? Ans: B) Keyword planning tools Q. 3) When adapting your websites for customer who speak a different language, what should you do? Ans: B) Translate your content with consideration to particular words and phrases Q. 4) Which of the following is primarily meant to target new customer online? Ans: D) Search advertising Q. 5) What should a business do first, when considering going in to a new market? Ans: c) Determine its ability to deliver products and review all tax and legal information. Q. 6) When selling to people in different countries what payment form should you consider using if you are not already? Ans: Paypal or World pay Q 7) Which of the following option is important to research when planning to expand delivery of products and services to customers accross the globe? Ans: B) The legal and tax considerations in the market Then click the submit button.
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