hey guys welcome back to my channel and if you're
new to my channel nice meeting you guys my name is Lucy and i work in the tech industry for the
past 8 years without coding skills so in my previous video a couple weeks ago i already
talked about seven different tech sales roles so if you are in sales or if you're interested
in working in sales definitely check that out but in today's video we are going to deep dive on
three different marketing roles in tech companies so if you're working in marketing or if you're
not sure what jobs you can have in the tech industry keep on watching! okay let's dive in!
okay the first role is demand generation manager or demand generation specialist.
As a demand
generation manager, you are responsible for driving demand generation strategy to generate
new business and expand existing customer base. you're gonna work closely with marketing team and
sales team to launch marketing campaigns. for this role i believe it's really really important to
generate qualified leads and pipeline and revenues to sales team and one of the most important
responsibilities as a demand generation manager is to evaluate the performance of ROI of campaigns
and the good thing is this role doesn't really require your technical skills however you need to know how
to use CRM softwares like Hubspot or Salesforce.
let's say you have zero experience with CRM
software, don't worry you can easily learn you can go to the Hubspot website and you'll be
able to find Hubspot academy where you can learn and earn Hubspot certificates for
free so check it out if you're interested in and now the second role that i want to talk
about is marketing automation manager or marketing automation specialist. compared to the
demand generation manager role. this role is a little bit technical role per se they require a
little bit of that but still it's not super techie at all. they require basic knowledge in HTML
and CSS concept which i believe you can learn.
you're going to be responsible for establishing
email marketing automation and setting up the most efficient workflow. you're gonna do a lot of
A/B testing on email and landing pages and advice on testing strategies and you're gonna create
and optimize email campaigns and nurture flows. so let's say if you are a very process-driven
person, if you are a problem solver, if you are a huge fan of automation, definitely you are gonna
enjoy this role. okay the next role that i want to talk about is community manager. okay in my opinion
i believe there are gonna be more and more demands in this role because creating a community and
building a community is becoming more and more important to increase customer retention and i
think this is a great way to get more referrals from very satisfied existing customers as well.
as
a community manager you're going to be responsible for engaging with customers and getting feedbacks
from them to build better products and services and also you're going to welcome new community
members and write newsletters and come up with fun activities for community members. so let's
say if you have great communication skills but you don't really have any technical skills or not
so many marketing work experiences and you haven't really worked in the tech industry
before definitely check out more about this role because it could be a great start working
in marketing or working in the tech industry. okay this is it for today's video! i really hope
this video was useful for you guys and if you are thinking of working in the tech industry
definitely subscribe to this channel because every Wednesday we talk about different tech jobs
and tech companies that i think you might want to consider joining! so thank you for watching
today's video and i will see you guys soon bye.
